Email : sales@indusaviation.com

www : www.indusaviation.com

Skype: indus.aviation

BUSINESS PLAN FOR AVIATIONSTORE.IN

CONFIDENTIAL INFORMATION

This p ese tatio is o fide tial to I dus A iatio “ ste s LLP. IA“ . This do u e t o tai s i fo atio a d data that IA“ o side s o fide tial a d p op ieta Co fide tial I fo atio .

Confidential Information includes, but is not limited to, the following:

• Co po ate, e plo ee a d i f ast u tu e i fo atio a out IA“

• IA“’s p oje t a age e t a d ualit p o esses

• Custo e a d p oje t e pe ie es p o ided to illust ate IA“ apa ilit

Any disclosure of Confidential Information to, or use of it by a third party, will be damaging to IAS.

Ownership of all Confidential Information, no matter in what media it resides, remains with IAS.

Co fide tial I fo atio i this do u e t shall ot e dis losed outside the u e ’s p oposal evaluators and shall not be duplicated, used, or disclosed – in whole or in part – for any purpose

other than to evaluate this proposal without specific written permission of an authorized

representative of IAS.

COMPANY BACKGROUND

OUR VISION, MISSION AND GLOBAL RECOGNITION

Customer Delight with Integrity and Transparency

Fairness in Pursuit of Excellence

To achieve business objectives in an

environment of fairness, honesty, and

courtesy towards our clients,

employees, vendors at large

To be a globally respected corporation that provides best - of - breed business solutions, leveraging technology, delivered by best - in - class people

V I S I O N

To be a respected corporation that

provides best of breed business

solutions, leveraging latest

Technology

V I S I O N Vision

Mission

Indus Aviation Systems is a Software technology services company which offers a host of services that

include Application development/maintenance, product engineering/R & D, Infrastructure services and

consulting

Ma

nu

fact

uri

ng

Integrated

Business Units

Sate

llite

Co

mm

un

ica

tio

n

Avi

ati

on

an

d

Ae

rosp

ace

Horizontal

Business Units

Product

Enterprise Mobility Solutions

Product Engineering Services Independent Validation Services

System Integration Services

Product Life Cycle and Embedded

Solutions Consulting Solutions

SLA Track and Delv Track

Germany

Americas

Australia

Canada

Clie

nt

Ba

se

India

OUR DOMAIN FOCUS AND GEOGRAPHY COVERAGE

OUR TECHNOLOGY FORTE

6

Microsoft Technologies

Mobile Platforms (Android and iOS

ROR and Python Enterprise Application Frameworks

GEOGRAPHIES SERVED

United States

Europe India

Australia Canada UAE

Japan UK

ABOUT AVIATIONSTORE.IN

PROFILE OF PRESIDENT – ATUL JOSHI

• President and Owner – Indus Aviation Systems LLP

• Past CEO and Founder of SandRiver Technologies • Previously working with Ramco, Polaroid, HCL and Infosys Technologies

• Serial entrepreneur with experience spanning Technology start-ups,

International Business Consulting & Private Equity

• Executed projects valued right from 100K to 24M USD

• Over 20 years of Software Development, Project Management and

Presales Operation • Experience in the software industry spanning heterogeneously in

embedded & engineering systems' software

• Worked on Healthcare, Semiconductor, Aviation. Retail domain

• Experience working with clients like - NCR, AOL, Novellus, BMC, Cognos,

Tokyo Electron. SkyTrac, Beam Communications

• Serial Entrepreneur with multiple venture startup including Indus

Aviation Systems, SandRiver Technologies, CityClicks,

AviationStore.in and NagpurTribune and PuneTribune

• M.Tech(Electronics) NIT Nagpur

• BE (Electronics) SGGS Nanded

• Life Membership of Semiconductor Society Of India, AOPA, RWSI,

MCCIA, IETE and CSI

PROFILE OF DEVELOPMENT HEAD – SACHIN SHIMPI

• Development Head at Indus Aviation Systems LLP • Previously working with Wyse Biometrics system, Pioneer Softech,

Sandriver Technologies.

• Handled 50+ people as Project Manager

• Automate the Business process and back office of one of the largest

depository in India, worked as Project Head.

• Over 9 years of Software Development, Project Management • Performing project management activities including Requirement

gathering and Analyzing, project scheduling, resource allocation, ongoing

risk management, ongoing project tracking, cross –functional issue

resolution and regular project status reporting.

• Rich experience in .Net technology

• Worked on Biometrics, Healthcare, Aviation Banking and BFSI domain

• Experience working with clients like – Southern Command, Wipro,

Electronica, MMS, Rorze Corporation, CDSL. SkyTrac, FoxApptech.

• M.C.S. (Pune University)

• B.C.S. (Pune University)

PROFILE OF VP-SALES – MILIND BAXI

• Vice President -Sales – Indus Aviation Systems LLP

• Past Engagements • Previously worked with SandRiver Technologies, HCL Infosystems, Micro

Technologies and Crompton Greaves.

• Enterprise Business Solutions with System Integration and GSM/GPRS .

For a startup project he envisioned the need of Business Intelligence

and initiated implementation under complex environment .

• Over 15 years of Software Development, Project Management and

Presales Operation • Experience in System Integration Projects with Data-Warehousing and

Banking intelligence.

• Worked In Manufacturing, Automotive,BFSI and Aviation Domain.

• Experience working with clients like – Airbus,Jon Deere,UGC

Logistics,Minda Group.

• Headed Business unit to popularize SAAS model for 3i Infotech and

SIL.

• Post Graduation-CRM( Symbiosys, Pune)

• BE (Electronics) RKNEC Nagpur

MARKET OPPORTUNITY

SOME STATISTICS – WHAT IS AVIATION MARKET

India

Number Year 2012 Year 2013 Year 2014

Number of Airlines 1000 1200 1300

Number of Pilots 18000 22000 28000

Number of Crew Members 40000 60000 91000

Number of Travellers 3000000 4000000 5500000

SAARC

Year 2012

Year

2013 Year 2014

1000 1200 1300

18000 22000 28000

40000 60000 91000

3000000 4000000 5500000

African Countries

Year 2012

Year

2013 Year 2014

1000 1200 1300

18000 22000 28000

40000 60000 91000

3000000 4000000 5500000

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

Year - 2012 Year - 2013 Year - 2014

SAARC

India

African Countries

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

Year - 2012 Year - 2013 Year - 2014

SAARC

India

African Countries

SOME STATISTICS – WHAT IS AVIATION MARKET

Source: Make in India website (www.makeinindia.com)

Recurring Purchases

Pilot Sunglasses

Pilot Wings

Air Facts Series DVD's

Alaskan Charts

Recurring Purchases

Sporty's Radios

Garmin GTN 650

Satellite Phones

Number of Products 8700+ Number of Categories 180+

AIRBUS, Boeing, Garmin, Jeppesen, Saitek, Gleim, ASA, Cessna, Cessna, Mooney,

HMEC, Cyborg, Aerox, Boost, Scheyden, Piloti, Globalstar

Brands of Products

IN ADDITION TO THE ITEMS – WHO CAN BE BENEFITED

Training Institutes Institutes can post their

courses details

Books Selling Book Sealer can sales there

books on aviationstore.in

Certification Agencies

They can post their

packages

ADDITIONAL FEATURES TO INCREASE TRAFFIC

Blogs A Separate Blogs area where all the aviation’s exports can add there blogs and user get benefits by the those blogs

Forums Open the discussion on the different topics and export will contribute with there suggestions

New Events All the aviation events list and there scheduled shall be available on the event blogs

Latest Trends All information of latest trends shall be available on site

NEED OF AN AVIATIONSTORE.IN

JUSTIFICATION OF HAVING DEDICATED SITE

The Generic E-commerce site are not having all Aviation products Most of the site not having the focused business on one category Huge products list, some times it’s difficult to manage. Network bandwidth might cause of an issue as there is lots of users Aviationstore.in is focused business for Aviation Products User can easily find out required products. Limited users with related products

Users purchasing patters affecting the generic websites

JUSTIFICATION OF HAVING DEDICATED SITE

Firstcry.com is a story of two friends who

had a tough time buying baby care

products for their first child. While for most

others it would just be another pain point,

The owner found a business opportunity in

his problem. Finding the right baby care

products certainly are a hard task for

generally young parents today and he

wanted to set up a business to address this

section.

Success Story for dedicated Site Now a days there are some many sites are

developed for dedicated business, like Firstcry

PURCHASER BEHAVIOR PATTERNS

Current generic sites still lacking the following

90

40

65

70

81

70

67

98

42

71

90

93

75

80

0 20 40 60 80 100 120

2015 2014

Selection and Value

Performance and Service

Look and Feel

Advertising and Incentives

Personal Attention

Community Relationships

Security and Reliability

PURCHASER BEHAVIOR PATTERNS Site Speed

Design

Abandonment Statistics

Coupons And Deals

SALES AND MARKETING STRATEGY

ADVERTISEMENT METHODS

01 Hoardings Display the hoarding at the

airports, near by hotels

02 Digital Marketing Through the social Media like LinkedIn,

Facebook shall use for promotion

At Airports On Trollies tags, at baskets 03

Event Sponsoring Sponsoring some events of aviation

domain 04

05 In Flight Seat Covers, Brochures

06 Radio Campaign

07 Inflight Magazines Through Advertisement

08 Inflight Entertainment Through Advertisement

09 Coupons and Gifts As promotion distribution of coupons and Gifts

10 Offers and Discounts As promotion shall arrange the offers

SPENDING ON ADVERTISEMENT

20%

12%

11%

15%

7%

5%

5%

5%

12%

8% Hoardings

Digital Marketing

At Airports

Event Sponsoring

In Flight

Radio Campaign

Inflight Magazines

Inflight Entertainment

Coupons and Gifts

Offers and Discounts

CURRENT STATE OF THE PROJECTS

CURRENT STATUS OF THE PROJECT

01 Domain Registration The Aviationstore.in is already registered domain

02 Design and Development The site design and development is done and hosted for

beta testing

03 Drop Ship Arrangement We a e talki g to the d op ship’s o pa ies fo a a ge e t, e have almost contacted 100 + companies

04 Payment Gateway Integration For online payment shall to integrate the site with trusted payment

gateway, we are working on it with one of the gateway

05 Advertisement We have not started sales and marketing activities

06 Sales and Marketing We have not started sales and marketing activities

MARKET POTENTIAL AND RETURNS

05.00%

REVENUE OPPORTUNITIES

Online sell of items

60.00%

20.00%

Brands wise selling patterns

Future extension to have spares trading platforms for many small MROs 01.00%

Further services extended to sell of Aircrafts, Leasing

01.00%

Huge data analysis of Pilots/Crews and Passenger and their behavioral patterns 03.00%

Buyers Analytics

02.00%

Commission model with Certification Agencies, Flight

Training Institutes, Medical Certification Agencies

02.00%

Focus placement recommendation to Airlines

01.00%

Database of Pilots/Crew

members

05.00%

Allied services such as Flight Book and Flight Data of Pilots

Revenue

opportunities

FUTURE PROJECTIONS AND RETURNS

Year 1

Numbers Number

available

Hits Per

Month

Buyer on the

site (% of hits)

Average Sell per

month

Revenue

Generated Year wise Revenue Margin Earned

Pilots 8000 800 18 $ 100.00 $14,400.00 $172,800.00 $17,280.00

Crew 20000 2000 15 $ 100.00 $30,000.00 $360,000.00 $36,000.00

Passengers 2000000 200000 1 $ 50.00 $100,000.00 $1,200,000.00 $120,000.00

Enthusiast 2000 200 5 $ 200.00 $2,000.00 $24,000.00 $2,400.00

MROs 15000 1500 2 $ 100.00 $3,000.00 $36,000.00 $3,600.00

Total $1,792,800.00 $179,280.00

Year 2

Numbers Number

available

Hits Per

Month

Buyer on the

site (% of hits)

Average Sell per

month

Revenue

Generated Year wise Revenue Margin Earned

Pilots 8000 800 27 $ 100.00 $ 21,600.00 $ 2,59,200.00 $ 25,920.00

Crew 20000 2000 20 $ 100.00 $ 40,000.00 $ 4,80,000.00 $ 48,000.00

Passengers 2000000 200000 3 $ 50.00 $ 300,000.00 $ 3,600,000.00 $ 360,000.00

Enthusiast 2000 200 7 $ 200.00 $ 2,800.00 $ 33,600.00 $ 3,360.00

MROs 15000 1500 3 $ 100.00 $ 4,500.00 $ 54,000.00 $ 5,400.00

Total $ 4,426,800.00 $ 442,680.00

Year 3

Numbers Number

available

Hits Per

Month

Buyer on the

site (% of hits)

Average Sell per

month

Revenue

Generated Year wise Revenue Margin Earned

Pilots 8000 800 30 $ 150.00 $ 36,000.00 $ 4,32,000.00 $ 43,200.00

Crew 20000 2000 25 $ 150.00 $ 75,000.00 $ 9,00,000.00 $ 90,000.00

Passengers 2000000 200000 4 $ 100.00 $ 800,000.00 $ 9,600,000.00 $ 960,000.00

Enthusiast 2000 200 10 $ 300.00 $ 6,000.00 $ 72,000.00 $ 7,200.00

MROs 15000 1500 5 $ 1,000.00 $ 75,000.00 $ 9,00,000.00 $ 90,000.00

Total $ 11,904,000.00 $ 1,190,400.00

EARNINGS FROM THE SITE

Numbers Year 1 Year 2 Year 3 Year 4 Year 5

Ecommerce Items Sell $ 179,280.00 $ 442,680.00 $ 1,190,400.00 $ 1,467,600.00 $ 1,900,800.00

Commission from

Certification and Training

Institutes

$ 36,000.00 $ 41,400.00 $ 47,610.00 $ 54,751.50 $ 62,964.23

Commission from

Medical Agencies

$ 44,400.00 $ 51,060.00 $ 58,719.00 $ 67,526.85 $ 77,655.88

Airlines – Resume

Recommendations

$ 145,000.00 $ 1,66,750.00 $ 191,762.50 $ 220,526.88 $ 253,605.91

Spares Sell on the site $ 72,000.00 $ 93,600.00 $ 122,400.00 $ 144,000.00 $ 172,800.00

Managing Pilots/Crew

Data

$ 84,000.00 $ 96,600.00 $ 111,090.00 $ 127,753.50 $ 146,916.53

Selling Passengers/Crew

spending patterns to

brand companies

$ 50,000.00 $ 57,500.00 $ 66,125.00 $ 76,043.75 $ 87,450.31

$ 610,680.00 $ 949,590.00 $ 1,788,106.50 $ 2,158,202.48 $ 2,702,192.85

Year 1 Year 2 Year 3 Year 4

$610,680.00 $949,590 $1,788,106.5 $2,158,202

FUND RAISING FOR

# Heads Amount

1 Development and customization $70,000

2 Maintenance and operations $15,000

3 Sales and Promotion $70,000

4 Legal Expenses $15,000

5 If Merchandise need to be stocked $15,000

6 Replacement Guarantees $10,000

Total $185,000

BUSINESS RETURNS

Year 1 Year 2 Year 3 Year 4

$610,680.00

$949,590.00

$1,788,106.50

$2,158,202.00

FUTURE PLANS

TO BECOME ANOTHER ALIBABA FOR AVIATION

THANK YOU…

© 2015 Indus Aviation Systems LLP Strictly private and confidential. No part of this document should be reproduced or distributed

without the prior permission of Indus Aviation Systems LLP .

Contact us at

Email : sales@indusaviation.com

www : www.indusaviation.com

Skype: indus.aviation