Induction 2015Silver Award, CILIP PPRG Marketing Excellence Awards 2016

Rachel Smithrachel.smith2@ncl.ac.uk

@dulib @rachelalmost

• Induction, aims and objectives• Communication methods and

delivery• Results

Induction 2015 aims• Inform new students about the library’s

services and facilities• Encourage new students to visit the library• Make a good first impression

Other campaign objectives• Promote the induction tours• Engage with new students using a familiar

theme• Build on our induction theme to create

links with the library

Staffing• Communications and Marketing Officer• Communications (Media) Support Assistant• Design Intern• Communications and Marketing Group

Budget• £3000

“By the way, shout out to the staff team in the induction week - the harry potter sorting and the bags were amazing.”

“Really appreciate the dedication to the Harry Potter theme, would recommend it all year round to be honest.”

“You are doing an excellent job! Also, I loved the Harry Potter theme :)”

“The Harry Potter theme should be present all year, not just freshers week, as I feel it gives the library an encouraging atmosphere.”

2015 Visitors

2014 Visitors

Monday 05/10/2015

1426 29/09/2014 1379

Tuesday 06/10/2015

1776 30/09/2014 1619

Wednesday

07/10/2015

1041 01/10/2014 996

Thursday 08/10/2015

1874 02/10/2014 1769

Friday 09/10/2015

2207 03/10/2014 1618

Visitor numbers

https://www.youtube.com/watch?v=rxGWjrFzo4c&feature=youtu.be