Indonesian Decision of Purchasing Beverage Survey Report

1/24/2015 Survey Result by JakPat Leading mobile market research in indonesia

http://jakpat.net/surveyorproject/795 1/16

The Summary of Keputusan Pembelian Minuman Kemasan

1. JENIS PRODUK MINUMAN KEMASAN APA YANG SERING ANDA BELI?

Priority, Total Answer : 101

JakPat AppLeading mobile market research in indonesia

Option : susu

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

Priority 2 (32.67%)

Priority 3 (22.77%)

Priority 1 (19.8%)

Priority 4 (10.89%)

Priority 6 (6.93%)

Priority 5 (6.93%)



# Priority Total Answer Percentage

1 Priority 2 33 32.67 %

2 Priority 3 23 22.77 %

3 Priority 1 20 19.8 %

4 Priority 4 11 10.89 %

5 Priority 6 7 6.93 %

6 Priority 5 7 6.93 %



Option : teh

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

Priority 3 (33.66%)

Priority 2 (30.69%)

Priority 1 (15.84%)

Priority 4 (10.89%)

Priority 5 (6.93%)

Priority 6 (1.98%)




1 Priority 3 34 33.66 %

2 Priority 2 31 30.69 %

3 Priority 1 16 15.84 %

4 Priority 4 11 10.89 %

5 Priority 5 7 6.93 %

6 Priority 6 2 1.98 %



Option : ekstrak buah-buahan/jus

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

Priority 4 (44.55%)

Priority 3 (18.81%)

Priority 2 (13.86%)

Priority 5 (11.88%)

Priority 6 (6.93%)

Priority 1 (3.96%)




1 Priority 4 45 44.55 %

2 Priority 3 19 18.81 %

3 Priority 2 14 13.86 %

4 Priority 5 12 11.88 %

5 Priority 6 7 6.93 %

6 Priority 1 4 3.96 %



Option : minuman isotonic

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

Priority 5 (51.49%)

Priority 4 (18.81%)

Priority 6 (13.86%)

Priority 3 (5.94%)

Priority 1 (4.95%)

Priority 2 (4.95%)




1 Priority 5 52 51.49 %

2 Priority 4 19 18.81 %

3 Priority 6 14 13.86 %

4 Priority 3 6 5.94 %

5 Priority 1 5 4.95 %

6 Priority 2 5 4.95 %



Option : minuman berenergi

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

Priority 6 (59.41%)

Priority 5 (19.8%)

Priority 4 (7.92%)

Priority 2 (5.94%)

Priority 3 (5.94%)

Priority 1 (0.99%)




1 Priority 6 60 59.41 %

2 Priority 5 20 19.8 %

3 Priority 4 8 7.92 %

4 Priority 2 6 5.94 %

5 Priority 3 6 5.94 %

6 Priority 1 1 0.99 %



Option : air mineral

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

Priority 1 (54.46%)

Priority 3 (12.87%)

Priority 2 (11.88%)

Priority 6 (10.89%)

Priority 4 (6.93%)

Priority 5 (2.97%)




1 Priority 1 55 54.46 %

2 Priority 3 13 12.87 %

3 Priority 2 12 11.88 %

4 Priority 6 11 10.89 %

5 Priority 4 7 6.93 %

6 Priority 5 3 2.97 %



2. FAKTOR APA YANG MEMBUAT ANDA MEMUTUSKAN MEMBELI SUATU PRODUK MINUMAN KEMASAN?

(PILIH SALAH SATU)

Single Answer, Total Answer : 101

# Option Total Answer Percentage

1 Rasa 63 62.38 %

2 harga 22 21.78 %

3 Other option 11 10.89 %

4 kemasan 5 4.95 %

Rasa (62.38%)

harga (21.78%)

Other option (10.89%)

kemasan (4.95%)



3. DIMANA BIASANYA ANDA MEMBELI PRODUK MINUMAN KEMASAN?



1 Minimarket 82 81.19 %

2 warung 17 16.83 %

3 Other option 2 1.98 %

4 pedagang asongan 0 0 %

Minimarket (81.19%)

warung (16.83%)

Other option (1.98%)

pedagang asongan (0%)



4. KETIKA AKAN MEMBELI, APAKAH BIASANYA ANDA TELAH MEMUTUSKAN INGIN MEMBELI MINUMAN

KEMASAN APA?

Multiple Answer, Total Answer : 101


1 Ya 98 97.03 %

2 Tidak 3 2.97 %

0 % 20 % 40 % 60 % 80 % 100 %

1

2

Ya (97.03%)

Tidak (2.97%)



5. LALU, APAKAH KEPUTUSAN PEMBELIAN MINUMAN KEMASAN BARU DILAKUKAN KETIKA SUDAH

SAMPAI DI TEMPAT PEMBELIAN?



1 Ya 2 66.67 %

2 Tidak 1 33.33 %

Ya (66.67%)

Tidak (33.33%)

Indonesian Decision of Purchasing Beverage Survey Report

Food

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