Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

2nd Report – May 2011

Prepared by SalingSilang.com

Indonesia Social Media Landscape a snapshot

of Indonesian user behavior

Q1 2011

http://salingsilang.com

• This 2nd report for Q1-2011 is a part of ongoing Indonesia social media reporting from SalingSilang.com

• The 1st one was released in Feb 22nd

• Short background: We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia


– Social Media is not news organizations and not pretending to be

– With Social Media individuals now has the same tools and equipment (and sometimes audiences) to report news

– News organizations, journalists and decision makers are into social media as well as “alays” (indonesian youth segment) Social Media is PEOPLE having

CONVERSATIONS online


Most persuasive format: Online Videos in 2011There will be 3-4 more this year


Co

Conversations / Social

Search

Mainstream Media

TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Twitter Heat Map: http://aworldoftweets.frogdesign.com/3rd most active country


Indonesian Twitter Users: Located in Indonesia or using Indonesian LanguageSource: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

Jan-11 Feb-11 Mar-11

22,707,725 23,600,202

47,091,983 *

Tweets


4,833,228

3,838,719

5,679,651 Twitter Account


4.70

6.15

8.29

Avg Tweet per Accounts

Indonesia Twitter Q1 2011

*The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine



0:00 - 0:59

1:00 - 1:59

2:00 - 2:59

3:00 - 3:59

4:00 - 4:59

5:00 - 5:59

6:00 - 6:59

7:00 - 7:59

8:00 - 8:59

9:00 - 9:59

10:00 - 10:59

11:00 - 11:59

12:00 - 12:59

13:00 - 13:59

14:00 - 14:59

15:00 - 15:59

16:00 - 16:59

17:00 - 17:59

18:00 - 18:59

19:00 - 19:59

20:00 - 20:59

21:00 - 21:59

22:00 - 22:59

23:00 - 23:59

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

Twitter: Indonesia Busiest Hour 18.00 – 22.00Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

Tweets

Twitter Busiest Hours25.67% of all tweets /day



Monday Tuesday Wednesday Thursday Friday Saturday Sunday0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

20.00%

Tweets

Twitter: Indonesia Busiest Day: ThursdayIndonesian does not stop tweeting on weekends

Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

Active on weekend

Busy Thurs

Perc

enta

ge o

f tw

eet

pro

duce

d

Twitter: Indonesia Busiest CitiesSource: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

Jakart

a

Bandung

Medan

Yogy

akart

a

Surab

aya

Semara

ng Bali

D K I Jak

arta

Jawa B

arat

Malang

Makasa

r Riau

Palemban

g

Balikp

apan

Pontianak

Jawa T

imur

Padan

g

INDONESIA

Banten

Jawa T

enga

h

D.I. Yo

gyak

arta

Sumate

ra Utar

a Palu

Borneo

South Su

lawesi

East

Kaliman

tan

North Su

lawesi

Sumate

ra Se

latan

South Kali

mantan

Ambon

Lampung

Sumate

ra Bara

t Aceh

Jayap

ura 0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

20.00%





SalingSilang Twitter Trending Topic & Top Twitter Account: Feb 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net


SalingSilang Twitter Trending Topic & Top Twitter Account: Mar 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net


Web; 12.10%

Mobile; 86.98%

API Apps; 0.92%

Choice of Twitter Platform: Mar 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net

• Ubersocial 43.40%• Twitter for BlackBerry® 11.36%• Snaptu 6.14%• Tweete.net 5.49%• Tweetdeck 4.70%• Tuitwit 4.62%• Twitter Mobile Web 2.29%• Dabr 1.34%• Foursquare 1.09%• SocialScope 0.89%

20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / BloggingIndonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”


Jan-11 Feb-11 Mar-11 Apr-11

4,131,861

4,664,951 4,867,934 4,992,446

5 million Indonesian Blogs in May 2011• SalingSilang Engine is crawling and tracking blogs (site with RSS) in Indonesian Languages (lang analysis) • Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

http://blogdir.salingsilang.com/

http://salingsilang.comBlog trending topics in Feb 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net

Feb 2011

Mar 2011

FacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world

36,358,100

2nd globally

male; 59%

female; 41%

Facebook: Indonesian Male/Female RatioSource: Facebook.com

Facebook: Indonesian User Age DistributionSource: Facebook.com

13-15

16-17

18-24

25-34

35-44

45-54

55-64

65+

11%

13%

41%

24%

8%

2%

1%

0%

89% is under 35

Facebook: Indonesian Users Relationship StatusSource: Facebook.com

Single19%

Married10%

In re-la-tionship11%

Engaged4%

No info56%

Single19%

Married14%

In re-la-tionship16%

Engaged6%

No info45%

Men

Women


http://fbdir.salingsilang.com Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011

http://fbdir.salingsilang.com/

• SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on what’s hot online!

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Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

Technology

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