Indonesia and global digital news collection Sept 2014

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Indonesia and Global Digital News & Data Collection August-September 2014 The data was gathered from various sources

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Digital Data and news in September 2014 gathered from various sources for personal collection

Transcript of Indonesia and global digital news collection Sept 2014

Page 1: Indonesia and global digital news collection Sept 2014

Indonesia and Global Digital News & Data CollectionAugust-September 2014The data was gathered from various sources

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INDONESIA NEWS

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5 Digital marketing trends for South East Asia in 2014- Female consumers gaining greater influence in Asia –31% of women in Asia are chief income earners- Social media is booming –69% of Singaporeans have connected with brands on a social media site- Organic food purchasing gaining popularity fast – 18% of consumers in Southeast Asia are willing to pay a little more for organic food and greens- Indonesia will boom –The country’s GDP and number of middle class and affluent Indonesian consumers will double by 2020- Mobile will dominate –There are already 895 million mobile users in the region.

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Indonesia Posts Highest Digital Ad Growth in APAC

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• Jotun names Fortune PR digital agency in Indonesia• Garuda Indonesia closed the Pre-Qualification for Media Strategy &

Buying Agency on 2 September 2014• Indonesia’s Valuklik gets seed funding from East Ventures• Line has 30 million users in Indonesia, now 2nd biggest market• Zeemi.tv aims to be Indonesia’s first online stage for creating,

watching, and interacting with live entertainment content.• The Media Shop, a media buying agency, eyes Australia and Indonesia

launches.

News in Indonesia

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GLOBAL BRAND AND AGENCY NEWS

• Most Effective Marketers For the third year in a row, Unilever tops the global Marketer ranking. Coca-Cola jumps to second place, with Procter & Gamble slipping to third. Consumer packaged goods again dominate the top 20, but they are joined by auto giants Ford Motor Co. and General Motors and mobile leaders Vodafone and Samsung, with regional food chain Hungry Jack making a surprise debut.

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• Most Effective Brands Coca-Cola takes the title of the world’s most effective brand for the third year in a row. McDonald’s retains second place, while mobile giant Vodafone jumps one spot to third. Pepsi drops a spot, with Dove rounding out the top five. APAC regional brands NRMA Insurance and Hungry Jack’s, along with Latin American powerhouse brand Movistar crack the top ten this year.

• Top 3 Digital Campaign using Video in 2014 : Live Test Series for Volvo FM truck, Real Beauty Sketches for Dove, All Eyes On The S4 for Samsung

• Digital Event : Startup Asia Jakarta 2014, to be held on November 26 to 27, Jakarta

• Spikes Asia festival of creativity, to be held on 23-26 September 2014, Singapore

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• Most Effective Agency Holding Groups WPP Group remains the most effective global Holding Group for the third consecutive year, with Omnicom staying in second place. IPG rises to third, while Publicis and Havas round out the top five. - See more at: http://www.digitalmarket.asia/effie-effectiveness-index-2014-unilever-mcdonalds-omnicom-lead-in-apac/#sthash.qOpxvG0I.dpuf

• Most Effective Agency Networks BBDO tops the world’s most effective agency network with 1149 points this year. Ogilvy & Mather drops to second, while McCann Worldgroup, DDB Worldwide and Leo Burnett round out the top 5 for the second year in a row. - See more at: http://www.digitalmarket.asia/effie-effectiveness-index-2014-unilever-mcdonalds-omnicom-lead-in-apac/#sthash.qOpxvG0I.dpuf

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• Most Effective Agency Offices Sancho BBDO from Bogota, Colombia moves up one spot to lead the Global Individual Agency Office rankings in 2014. Lowe Lintas Mumbai climbs to second, with Ogilvy & Mather Mumbai, Dubai -based FP7/DXB and Starcom MediaVest Group’s Chicago office rounding out the top five. The top 20 includes agencies from New Zealand, Hungary, Turkey, and Australia, among others. /#sthash.qOpxvG0I.dpuf

• Most Effective Independent Agencies Budapest-based ACG Advertising Agency is the Most Effective Independent Agency in 2014. Kinograf (Kiev, Ukraine) and Madre Buenos Aires tied for second, while New Zealand agency Barnes, Catmur & Friends and Banda Agency (Kiev, Ukraine), complete the top five. All of the top ten most effective independent agencies stem from Europe, Latin America or Asia Pacific this year. - See more at: http://www.digitalmarket.asia/effie-effectiveness-index-2014-unilever-mcdonalds-omnicom-lead-in-apac/#sthash.qOpxvG0I.dpuf

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SOCIAL MEDIA RESEARCH

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Facebook Adds Counter to Public Videos Posted to Site

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ASIA E-COMMERCE NEWS• Digital consumers across Southeast Asia enjoy going online to shop,

although Filipinos, Vietnamese and Singaporeans are most inclined to purchase items online, while in Indonesia, Malaysia and Thailand consumers are more likely to go online to browse. Reading online reviews, product research and convenience rank among the main factors motivating consumers in Southeast Asia to go online to shop. Notably, a large proportion of Southeast Asian consumers also view the internet as a means of checking out products to inform their offline purchases. This trend, which signals a need for retailers to ensure they do not neglect digital as part of their overall engagement strategy, was most prominent in Indonesia, the Philippines and Singapore where a large number of consumers often look at products online before purchasing them in a store.

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• Travel services such as airline tickets and tour and hotel reservations are the most commonly purchased items online in Southeast Asia, along with tickets for events such as movies, live performances, exhibitions and sports games. Singaporeans have the highest online purchasing intention globally for airline tickets and hotel and tour reservations, and second highest globally for event tickets; around seven in 10 Singaporeans plan to go online to purchase flights (70%) and make hotel and tour reservations (69%) within the next six months. Malaysians’ online purchase intent is also high, with Malaysia ranking second globally for tours and hotel reservations and third globally for intention to purchase airline tickets and event tickets online. Around half of consumers in Indonesia, the Philippines and Vietnam intend to make travel and event purchases online, along with approximately four in 10 consumers in Thailand.

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• As Southeast Asian consumers become more familiar with online retailing environments, they are looking to broaden the number of tools and apps they use, both as a means of making their shopping experience easier and more convenient, and also to seek out the best deals. Emerging e-commerce capabilities such as grocery list apps and tools and discount alert apps are beginning to gain traction across the region, particularly in Thailand and Vietnam. More than half of Vietnamese netizens (56%) said they use price-saving apps in-store and when planning their shopping trips, and 44 percent manage their grocery list with grocery retailers’ mobile apps and online tools. In Thailand 55 percent use price-saving apps when planning their shopping trips, 44 percent use price-saving apps in-store and 40 percent use grocery retailers’ mobile apps and online tools to manage their grocery list.

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• When it comes to devices most frequently used to shop online, although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region. Increasing connected device ownership in Southeast Asia is by far one of the most significant factors driving the growth of online shopping, and rising affluence, availability of high-speed connectivity and evolving online offerings will compound this effect in the years ahead. The Philippines, Indonesia, Vietnam and Thailand rank in the top 10 markets globally for use of a mobile phone to shop online and all Southeast Asia markets scored above the global average. Tablet usage is also gaining traction as a means of accessing online retail sites, with all Southeast Asia markets except Singapore ranking above the global average for use of a tablet to shop online.

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• As e-commerce retailers’ product and service offerings have evolved to meet the demands of online shoppers, the categories which rank most favourably for online shopping have shifted substantially in the past two years; in 2012 categories such as computer and gaming software, mobile phones and clothing and accessories ranked among the most frequently purchased items online. While these categories continue to enjoy high engagement with Southeast Asian consumers when it comes to browsing, the conversion from looking to buying has dropped behind other categories in the past two years.

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• Credit card security remains a key concern for consumers across the region with five of the six Southeast Asia markets ranking above the global average with respect to their concern around providing credit card information online. Filipinos are the most cautious when it comes to paying online by credit card (67% do not trust giving their credit card information online), followed by Thais (62%), Indonesians (60%), Vietnamese (55%), Malaysians (52%) and Singaporeans (41%), compared to 49 percent of consumers globally. In order to gain the trust of consumers online retailers must look for opportunities to provide reassurances around online payment security. - See more at: http://www.digitalmarket.asia/southeast-asian-consumers-flock-online-to-purchase-products-services/#sthash.eexdJW2H.nvKDBkpS.dpuf