Individual Presentation I I
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Transcript of Individual Presentation I I
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An analysis of English in the workplace: The communication
needs of textile and clothing merchandisers
Instructor: Dr. Pi-Ying Hsu
Presenter: Wei – Ting Chien
Date: November 19, 20091
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Citation
So-mui, F. L., & Mead, K. (2000). An analysis of English in the workplace: the communication needs of textile and clothing merchandisers. English for specific purpose, 19, 351-368.
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Contents
I. Introduction
II. Literature Review
III. Methodology
IV. Results & Conclusion
V. Reflection3
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Background
• Textile and clothing industry is a major contributor to the Hong Kong economy and the largest employers within the manufacturing sector.
(So-mui & Mead, 2000)
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Background
• There is a highly demand for employers to hire employees who are good at language performance and usage in business context.
(So-mui & Mead, 2000)
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Purposes of the study
• to investigate the workplace English needs of textile and clothing merchandiser
• to analyze the English usage of communication of textile and clothing merchandiser
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Literature Review
• There is a lack of sufficient training for majority of ESP teachers.
(Hutchinson & Waters, 1987)
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Literature Review
• Guidance and practice in the use of English communication in the context of business tend to be very limited.
(Louhiala-Salminen, 1996)
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Subjects of the study
300 Poly U graduates 60 KTTI graduates
28-h units of English andCommunication
2 years of language training
Had been working merchandisers for at least one year
•The buyer who places the order for a consignment of garments•The supplier of fabric, yarn and accessories•The manufacturer involved in producing the garments
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Design of the study
Questionnaire surveys
Telephone interviews
Visit to theworkplace
Authentic workplace texts
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Questionnaire surveys
•36 questions•feedback
300 Poly U
60 KTITComplementaryQuestionnaires
•12 questions
1. Extent of English usage2. Countries with which business is
conducted3. Common channels of communication
4. Preferred channels of communication5. Purpose of writing communication6. Use of abbreviations in written messages
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•Communication profiles•Graduates’ communication needs
18 KTTI graduates Supervisors
Interviewees
•Cantonese•15 semi-structured questions
Telephone interviews
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•Visit to the workplace
•Collection of authentic texts
Analyzing the writing style of authentic texts
Workplace Period Objectives
Hong Kong-based buying office
Half a day • Understanding the operation of company• Observing the merchandisers
Shenzhen factory 2 days • Observing the procedure & communication during the production ofgarments 13
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Questionnaire Results
• Extent of English usage
Institutions Distributed Returned Response Rate
Poly 300 130 43%
KTIT 60 20 33%
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Questionnaire Results
• Extent of English usage Over 50% respondents of spoken English
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Questionnaire Results
• Countries with which business is conducted
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Questionnaire Results
• Most common channels of communication
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Questionnaire Results
• Most preferred channels of communication
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Questionnaire Results
• Main purposes of written communication
High frequency Low frequency
Following up on an order Negotiating for better order terms
Advising updated orderstatus
Negotiating for settling a claim
Clarifying order queries Making a claim
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Questionnaire Results
• Use of abbreviations in written messages
Standard abbreviation, am/pm
Use of abbreviation for two or more words
Associated with telexes
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Follow-up telephone interviews
Graduates’ interview Supervisors’ interview
•English is the principle language
•Grammatical accuracy
•Graduates are inadequate in performing complicated tasks in English
•Effective English communicationaffecting promotion
•Negotiating & making a claim
•Correctness of content
•Use of appropriate tones
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Analysis of authentic workplace texts
• Presentation of the message
Quantity of sample Over 100
Form Mostly faxes
Feature Use of uppercase letters
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Analysis of authentic workplace texts
• Paragraphing
• Headings and paragraph numbering
• Abbreviations
Follow recommended paragraph length: four-six lines
Using for improving the appearance of the message
Frequent use of such short forms
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Analysis of authentic workplace texts
• Grammatical accuracy
Grammatical Errors
Incorrect Correct
Noun/adjectiveconfusion
“JAPAN SUPPLIER” “JAPANESE SUPPLIER”
Verb tense“PLS NOTED”“AFTER OUR BUYER SEE”
“PLS NOTE”“AFTER OUR BUTER SAW”
Word order for question
“WHAT WE CAN DO?” “WHAT CAN WE DO?”
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Analysis of authentic workplace texts
• ToneYOU JUST PURCHASE…
YOU MAKE US STAND ON THE EMBERASS POSITION!
YOU MUST ADVISE…ANS MUST DEDUCT…
YOU MUST TAKE FULL RESPONSIBILITY
• Business jargon
“Herewith”
“Please be informed that…”
“it has been brought to our attention that…”
“Please contact the undersigned.” 25
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Analysis of authentic workplace texts
• Connectives Over & inappropriately
used
• Incomplete sentences
A careless attitude &
misunderstanding caused
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Company visits
Places Finding Conclusion
HK based buying office
•company’s Information•technology used•working environment
Language learning activities that closely match the working environment
Shenzhen factory •Mandarin is the lingua franca of the factory
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Conclusion
• Extensive use of English
• Extensive use of tax
• Specific purposes for communicating
• Use of authentic materials
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Reflection
• Some of literature are out-dated.
• No question samples provided .
• No interview protocol provided.
• No interviews with Poly U graduates.
• The findings would be valuable to ESP course designers.
• Merchandises of other industries would have similar needs.
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Thanks for
your attention!30