BY – VISHNU TANDI12LLB084

IndiGo AIRLINES

introduction

IndiGo is a private, low-cost carrier based in Gurgaon, Haryana, India.

The airline started operations in August 2006 and currently is the largest airline in India by market share.

The airline is also one of the fastest growing airlines in the world.

Our punctuality your destination-slogan

KEY PEOPLE-

Rakesh S Gangwal- an USA based NRI. Rahul Bhatia-inter globe enterprises. InterGlobe holds 51.12% stake in IndiGo

and 48% is held by Gangwal's Virginia-based company Caelum Investments.

Rahul Bhatia Rakesh S Gangwal

Strategies For Fare Reduction

Being a low-cost carrier, none of IndiGo's flights have Business class or First class sections. It offers only Economy class seating.

To keep fares low, IndiGo does not provide complimentary meals in any of its flights, though it does have a buy-on board in-flight meal programme.

SWOT ANALYSIS STRENGTH

Largest low cost carriers in India.

Only LCC to make consistent profits.

Largest share

Brand name

WEAKNESS

Less routs as compare to competitors

OPPORTUNITY

Opening up of International routes

Largest Market share among LCCs in

Indian Market .

Middle Class taking to the skies

THREATS

Rising Labour costs and changing govt

policies

Rising Fuel Costs

Competitors (kingfisher, jet airways, spice

jet, air india etc.)

KINGFISHER vs. IndiGo

MARKET SHARES

NET PROFIT

PASSENGER’S PREFERENCE

In 2012 IndiGo had 69 aircrafts and in 2013 target is going to achieve 75.

TOTAL PLANE

KINGFISHER400 flightsAfter acquring Air deccan it suffered a loss of over 1000 crore for 3 consecutive years7000 crore loss in early 2012.Half of its fleet grounded.Several members of its staff going on strike.

CONCLUSION

Only profitable airline in India.Largest market share. largest low fare carrier in India.