#indigitous Jobug: Engagement or nothing: 14 October 2016,
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Transcript of #indigitous Jobug: Engagement or nothing: 14 October 2016,
![Page 1: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/1.jpg)
engagement or nothing!
japie swanepoel INDIGITOUS JO’BURG
14 October 2016 @japies
@digital4christ
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@japies @digital4christ
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@japies @digital4christ
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post
@japies @digital4christ
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post
@mention
@japies @digital4christ
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post
retweet
@mention
@japies @digital4christ
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postschedule
retweet
@mention
@japies @digital4christ
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post
tag
schedule
retweet
@mention
@japies @digital4christ
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post
tag
schedule
retweet
@mention
regram
@japies @digital4christ
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post
share
tag
schedule
retweet
@mention
regram
@japies @digital4christ
![Page 11: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/11.jpg)
post
share
tag
schedule
retweet
shoot
@mention
regram
@japies @digital4christ
![Page 12: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/12.jpg)
post
share
tag
schedule
retweet
shoot
@mention
regram
write
@japies @digital4christ
![Page 13: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/13.jpg)
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
![Page 14: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/14.jpg)
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
![Page 15: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/15.jpg)
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
![Page 16: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/16.jpg)
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
![Page 17: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/17.jpg)
![Page 18: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/18.jpg)
listen
![Page 19: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/19.jpg)
listen
engage
![Page 20: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/20.jpg)
listen
engage
initiate
![Page 21: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/21.jpg)
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
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WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
number of
email subscribers
![Page 23: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/23.jpg)
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
number of
web visits
number of
email subscribers
![Page 24: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/24.jpg)
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
number of
followers
number of
web visits
number of
email subscribers
![Page 25: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/25.jpg)
WHAT ENGAGEMENT
IS…NOT!
@japies @digital4christ
total page
likes
number of
followers
number of
web visits
number of
email subscribers
![Page 26: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/26.jpg)
ENGAGEMENT
IS…
@japies @digital4christ
![Page 27: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/27.jpg)
ENGAGEMENT
IS…
@japies @digital4christ
![Page 28: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/28.jpg)
ENGAGEMENT
IS…
@japies @digital4christCONVERSATION
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1million views12,000 shares9,000 comments
![Page 32: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/32.jpg)
1million views12,000 shares9,000 comments
![Page 33: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/33.jpg)
1million views12,000 shares9,000 comments
![Page 34: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/34.jpg)
1million views12,000 shares9,000 comments
![Page 35: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/35.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
![Page 36: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/36.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
![Page 37: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/37.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
![Page 38: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/38.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
![Page 39: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/39.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
![Page 40: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/40.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
![Page 41: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/41.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
![Page 42: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/42.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
▸ every action you take shouldbe aimed at interaction
![Page 43: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/43.jpg)
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
▸ every action you take shouldbe aimed at interaction
▸ likes, shares, comments, views,retweets, regrammes.
![Page 44: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/44.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
![Page 45: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/45.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
![Page 46: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/46.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
![Page 47: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/47.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
![Page 48: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/48.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
your offer / message isnot appealing enough
![Page 49: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/49.jpg)
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
your offer / message isnot appealing enough you are not relevant
![Page 50: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/50.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
![Page 51: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/51.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
![Page 52: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/52.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
![Page 53: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/53.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
![Page 54: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/54.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
![Page 55: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/55.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
![Page 56: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/56.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
![Page 57: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/57.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
![Page 58: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/58.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
![Page 59: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/59.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
![Page 60: #indigitous Jobug: Engagement or nothing: 14 October 2016,](https://reader031.fdocuments.us/reader031/viewer/2022030313/58ec9aac1a28abe35a8b4685/html5/thumbnails/60.jpg)
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10.create content that begsengagement!