Indice Final
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Index ACKNOWLEDGMENT ..................................................................................................................... I ABSTRACT ................................................................................................................................. II KEY WORDS ............................................................................................................................... II INDEX ....................................................................................................................................... III INDEX OF FIGURES .................................................................................................................... IV INDEX OF TABLES ...................................................................................................................... V 1. INTRODUTION....................................................................................................................... 1 1.1. Motivation ................................................................................................................... 1 1.2. Methodology ............................................................................................................... 4 1.3. Dissertation structure .................................................................................................. 5 2. MANAGEMENT STRATEGY AND BUSINESS MODELS ................................................................... 6 2.1. Business model........................................................................................................... 6 2.1.1. Concepts ............................................................................................................................... 6 2.1.2. Osterwalder model proposal ................................................................................................... 8 2.1.2.1. Concept and definition............................................................................................................... 8 2.1.2.2. Nine blocks canvas .................................................................................................................. 10 2.2. Management strategy................................................................................................ 17 2.2.1. Management objectives ....................................................................................................... 18 2.2.2. Key drivers industry ............................................................................................................. 19 2.2.3. Key drivers strategy development ......................................................................................... 19 2.3. Integration of management strategy and business model........................................... 23 3. AIR CARGO ....................................................................................................................... 26 3.1. Air cargo market description ...................................................................................... 26
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indice final
Transcript of Indice Final
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Index
ACKNOWLEDGMENT ..................................................................................................................... I
ABSTRACT ................................................................................................................................. II
KEY WORDS ............................................................................................................................... II
INDEX ....................................................................................................................................... III
INDEX OF FIGURES .................................................................................................................... IV
INDEX OF TABLES ...................................................................................................................... V
1. INTRODUTION ....................................................................................................................... 1
1.1. Motivation ................................................................................................................... 1
1.2. Methodology ............................................................................................................... 4
1.3. Dissertation structure .................................................................................................. 5
2. MANAGEMENT STRATEGY AND BUSINESS MODELS ................................................................... 6
2.1. Business model ........................................................................................................... 6
2.1.1. Concepts ............................................................................................................................... 6
2.1.2. Osterwalder model proposal ................................................................................................... 8
2.1.2.1. Concept and definition............................................................................................................... 8
2.1.2.2. Nine blocks canvas .................................................................................................................. 10
2.2. Management strategy................................................................................................ 17
2.2.1. Management objectives ....................................................................................................... 18
2.2.2. Key drivers industry ............................................................................................................. 19
2.2.3. Key drivers strategy development ......................................................................................... 19
2.3. Integration of management strategy and business model........................................... 23
3. AIR CARGO ....................................................................................................................... 26
3.1. Air cargo market description ...................................................................................... 26
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3.1.1. Major players in air cargo transport ....................................................................................... 26
3.1.2. Air cargo supply chain .......................................................................................................... 34
3.1.3. Air cargo market characteristics ............................................................................................ 37
3.2. Passengers airlines ................................................................................................... 47
3.2.1. Airlines business models ...................................................................................................... 47
3.2.2. Cargo transport implications ................................................................................................. 54
3.2.3. Cargo business models in air passengers companies ........................................................... 61
3.2.3.1. No service ............................................................................................................................... 61
3.2.3.2. Outsourced model ................................................................................................................... 62
3.2.3.3. Unit business ........................................................................................................................... 63
3.2.3.4. Subsidiary model ..................................................................................................................... 64
3.2.3.5. Cargo business models comparison .......................................................................................... 66
4. AIR CARGO MANAGEMENT STRATEGIES AND BUSINESS MODELS .............................................. 68
4.1. Market research ........................................................................................................ 68
4.2. Strategy and business model canvas adapted to air cargo ........................................ 71
4.3 Strategy and business model canvas..75
4.3.1. Emirates Skycargo................................................................................................................... 75
4.3.2. Lufthansa Cargo ...................................................................................................................... 77
4.3.3. AF-KLM Cargo ...................................................................................................................... 79
4.3.4. IAG Cargo .............................................................................................................................. 81
4.3.5. Turkish Cargo ......................................................................................................................... 83
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4.3.6 Finnair Cargo .......................................................................................................................... 85
4.3.7 SWISS Worldcargo ................................................................................................................. 87
4.3.8 Brussels Airlines Cargo ........................................................................................................... 89
4.3.9 TAP Cargo .............................................................................................................................. 91
4.3.10 SATA Cargo ........................................................................................................................... 93
4.4 Airline's block comparison..95
4.4.1. Key partners ............................................................................................................................ 95
4.4.2. Key Activities ......................................................................................................................... 96
4.4.3. Key Resources ........................................................................................................................ 97
4.4.4. Value Propositions .................................................................................................................. 98
4.4.5. Customer Relationships ........................................................................................................... 99
4.4.6. Channels ................................................................................................................................100
4.4.7. Customer Segments ................................................................................................................101
4.4.8. Cost Structure ........................................................................................................................102
4.4.9 Revenue Streams ....................................................................................................................103
4.4.10 Business Model in General .....................................................................................................104
4.4.11 Strategy .................................................................................................................................106
6. CONCLUSION ................................................................................................................... 107
7. BIBLIOGRAPHY ................................................................................................................ 115
ANNEX ................................................................................................................................... 116
