India's marketing Mix

download India's marketing Mix

of 25

Transcript of India's marketing Mix

  • 8/14/2019 India's marketing Mix

    1/25

    Ufozo `uc|uzo o`faop# |zild|dah

    proikp# joiu|t oh|zidcp . ld~ozpd|t

    locdef|p

  • 8/14/2019 India's marketing Mix

    2/25

  • 8/14/2019 India's marketing Mix

    3/25

    \A_ZDPG

    @FOGD@ICP

    I^DI\DAH

    JIHKDHE .

    NDHIH@O

    DHNAZGI\DAH

    \O@FHACAET

    \OCO@AGGDHD@I\DAH

    RFIZGI@O_\D@ICP

    NAAL

    RZA@OPPDHE

    OL_@I\DAH

    GOLDI .

    OH\OZ\IDHGOH\

    \ZIHPRAZ\

    \OV\DCO

    I_\AGAJDCO

    IEZD@_C\_ZO

    ARRAZ\_HD\DOP

    DH DHLDI

  • 8/14/2019 India's marketing Mix

    4/25

    \FO @FIHEDHE DHLDI

    Zdpdhe `ahpugoz prohldhe Eza|f an poz~d`op Dhldih gihuni`|uzdhe op|ijcdpfdhe d|pocn ah |fo

    ecajic p|ieo Roz~ipd~o @agguhd`i|dah Dhnzip|zu`|uzo eza|f Eza|f dh cd|ozi`t ihl fdefoz olu`i|dah

    Gi|uzo racd|d`ic o`ahagt d|f lo~ocargoh| ipd|p `azo ieohli

  • 8/14/2019 India's marketing Mix

    5/25

    \fo DHLDIH O`ahagt

    Fdef ELR eza|fIezd`uc|uzo ezo jt 4(9/(Gihuni`|uzdhe ezo jt

    5(0/ dh :225'26(

    A|foz po`|azp cdkooco`|zd`d|t# `ahp|zu`|dah o|`ezo gazo |fih ?/

    Nazodeh ov`fiheo

    zopoz~op fi~o ezah |aa~oz _P, 42 jdccdah

  • 8/14/2019 India's marketing Mix

    6/25

    DHLDIH GH@P

    Jutoz I`yudpd|dah Rzd`o

    Zocdih`o Dhl( Ncie \oco`ag# Jozguli_P , :9: g

    \i|i Ga|azp Lioaa# Kazoi _P ,996 g

    Dhnaptp \o`f( Ovraz| Dhnazgi|dahPo~d`op# Iup|zicdi

    _P , 0(9 g

    Ild|ti Jdzci Lipfdyuda @fog# @fdhi _P , 6(? g

    Udrza Hoz~oUdzo Dh`# _PI _P , 96(? g(

  • 8/14/2019 India's marketing Mix

    7/25

  • 8/14/2019 India's marketing Mix

    8/25

    UFT \A DH^OP\ DH DHLDI(( Dhldi dp |fo

  • 8/14/2019 India's marketing Mix

    9/25

    KHAUCOLEO JIHK P|zahe raac an p`doh|dnd` ihl |o`fhd`ic gihraoz( Rzaopp an

    DD\p# DDGp occ khah(

    :hl cizeop| Ohecdpf'proikdhe raruci|dah(

    Ijuhlih|# fdef'yuicd|t# `ap|'onno`|d~o# `agro|d|d~o gihraoz(

    A~oz 922#222 D\ rzanoppdahicp illol oi`f toiz(

    Dhldi zi|ol ip |fo gap| i||zi`|d~o lop|dhi|dah naz annpfazo

    jupdhopp rza`oppdhe jt ecajic `ahpuc|ih`t I \ Koizhot(

    D\ Dhlup|zt ,9< jdccdah; ezadhe i| ?2/ r(i(

    Ovraz|p ,9: jdccdah; :226 ovraz|p |izeo|= ,>2 jdccdah# |a jo 0?/an Dhldi%p |a|ic ovraz|p(

    Maj `zoi|dah= i gdccdah ldzo`| . :'0 gdccdah dhldzo`|

  • 8/14/2019 India's marketing Mix

    10/25

    RACD@DOP

    Lozoeuci|ol cd`ohpdhe racd`t ov`or| dhlup|zdop dh ic`afac#`deizo||op# fi}izlaup `fogd`icp ihl lonohpo oyudrgoh|p(

    Oipt |ivi|dah racd`t

    P|a`kp `ih jo pacl d|fau| rzdaz rozgdppdah Nazodeh ov`fiheo rza`oluzop fi~o jooh zocivol

    @up|ag dh|ozni`o fi~o jooh `agru|ozd}ol

  • 8/14/2019 India's marketing Mix

    11/25

    Nazodeh Ldzo`| Dh~op|goh|

    NLD uhloz Iu|agi|d` Zau|o ov`or| dh izoip=

    I||zi`|dhe `agrucpazt cd`ohpdhe az naz

    i`yudpd|dah an pfizop dh ih ovdp|dhe `agriht( Po`|azp ha| aroh |a NLD( &Eigjcdhe# ca||ozto|`($

    Dh~op|az `ih jzdhe iu|agi|d` zau|o `ipop nazNazodeh Dh~op|goh| Rzaga|dah Jaizl irrza~ic(

    Nazodeh |o`fhacaet `accijazi|dahp nzoocticcaol uhloz iu|agi|d` ihl ea~ozhgoh|irrza~ic zau|op(

  • 8/14/2019 India's marketing Mix

    12/25

    Dhnzip|zu`|uzo

    Zailp= @iri`d|t ohfih`ogoh| an fdefitp( 5222 kgp anHi|dahic Fdefitp jodhe annozol luzdhe |fo `uzzoh| toiz( Gihtgazo arraz|uhd|dop dh |fo P|i|op(

    _zjih Dhnzip|zu`|uzo= Lo~ocargoh| an |ahpfdrp naz|fo zirdlct ezadhe# dh`zoipdhect inncuoh| uzjih gdllco `cipp( @d|t

    co~oc dhnzip|zu`|uzo( zailp# jzdleop# D\ Rizkp# pihd|i|dah ihl i|ozpurrct# o|`(

    Raz|p= Ea~ozhgoh| an Dhldi%p dhd|di|d~o an lo~ocardhe raz|p Pieiz Gici% d|f ih dh~op|goh| an ,:: jdccdah( Lo~ocargoh| anRaz|p( Pfdrrdhe( _rezili|dah ihl arozi|dah an `zudpo |ozgdhic(

    Raoz= Illd|dah an 922#222 GU zoyudzol a~oz |fo hov| 92toizp( Dhp|iccol `iri`d|t 92>#222 GU( Ftlza'oco`|zd` dhd|di|d~o |alo~ocar ?2#222 GU(

    \oco`agguhd`i|dahp= @occuciz rfahop dh`zoipdhe B9(? gdccdah o~ozt gah|f( \a dh`zoipo jt :2 gdccdah |fdp toiz( Ndeuzo|a zdpo |a 922 gdccdah dh |fo hov| 0'< toizp(

  • 8/14/2019 India's marketing Mix

    13/25

  • 8/14/2019 India's marketing Mix

    14/25

    CA@I\DAH

    5|f cizeop| `auh|zt dh |ozgp an izoi . :hl dh |ozgp anraruci|dah(

    :6 P|i|op . > _hdah \ozzd|azdop d|f Ho Locfd jodhefoz `ird|ic(

    \fo Dhldi dp ncihkol jt |fo jazlozp an Rikdp|ih#Gtihgiz# @fdhi# Jihecilopf# Horic ihl Jfu|ih(

    Poip!A`oihp= Izijdih Poi &Uop|$# Jit an Joheic&Oip|$# Dhldih A`oih &Pau|f$

    Ca`i|dah an Dhldi= Pau|fozh IpdiIcpa khah ip Jfizi| ^izpf# Fdhlup|ih ihl

    Izti~iz|i(

  • 8/14/2019 India's marketing Mix

    15/25

    UAZCL ZIHKDHEP Iu|agajdco dhlup|zt' 4|f cizeop| dh azcl

    &Pauz`o= dkdroldi(`ag$

    Dhldih `zd`ko| |oig' 0zl

    &Pauz`o= D@@ azcl zihkdhe$

    :hl cizeop| rzalu`oz an rillt zd`o# foi|# pueiz`iho

    &Pauz`o= NIAP\I\# azcl zihk `ic`uci|ol jt LE IEZD$ Dhldip cijaz naz`o' :|f cizeop| dh azcl

    &Pauz`o= dhlovguhld(`ag$

    Oco`|zd`d|t rzalu`|dah' ?|f cizeop|

    &Pauz`o= dhlovguhld(`ag$ Zopoz~op an nazodeh ov`fiheo ihl eacl' >|f cizeop|

    &Pauz`o= dhlovguhld(`ag$

    \oco`agguhd`i|dahp# gajdco `occuciz' 0zl cizeop|

  • 8/14/2019 India's marketing Mix

    16/25

    Rzo~icoh`o an nazodeh |o`fhacaet cd`ohpdhe ' Zihk 9 dh |foazcl(

    I~idcijdcd|t an p`doh|dp| ihl ohedhoozp ' Zihk :( Yuicd|t an gihieogoh| p`faacp ' Zihk 4(

    Dh |ozgp an ruz`fipdhe raoz rizd|t'

  • 8/14/2019 India's marketing Mix

    17/25

  • 8/14/2019 India's marketing Mix

    18/25

    \A_ZDPG DH DHLDI

    Zuzic |auzdpg Foic|f |auzdpg O`a |auzdpg

    Il~oh|uzo |auzdpg Udclcdno |auzdpg

    Rdcezdgieo |auzdpg

    Praz|p |auzdpg @uc|uzic |auzdpg

  • 8/14/2019 India's marketing Mix

    19/25

    FOIC\F \A_ZDPG

    @ap| onno`|d~o# oipt i``oppdjdcd|t ihl purozdaz yuicd|t

    Ituz~oli fip eidhol i ca| an ecajic i||zi`|dah( Jodhe aho an

    |fo gidh noi|uzop an |auzdp| i||zi`|dah lah pau|f( \fo gold`ic |auzdpg gizko| dh Dhldi dp ovro`|ol |a eza |a ,:

    jdccdah i toiz jt :29:'90(

    UDCLCDNO \A_ZDPG

    Zd`f nazop|p `a~oz d|f az|f irrzo`di|dhe zizo ihlohliheozol pro`dop

    \deozp# zfdha`ozap# ocorfih|p# jci`k ju`k# cdahp# `ajzi#roi`a`kp izo |fo gimaz i||zi`|dahp

    \a higo no @azjo|| Hi|dahic Rizk #RozdtizPih`|uizt#Zih|figjazoRizk# Jfizi|ruz Jdzlp Pih`|uizt #Jihlfi~eizf #Hihli Lo~d Udclcdno Pih`|uizt o|`(

    http://www.indialine.com/travel/uttaranchal/jimcorbett/http://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/madhyapradesh/bandhavgarh/http://www.indialine.com/travel/madhyapradesh/bandhavgarh/http://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/uttaranchal/jimcorbett/

  • 8/14/2019 India's marketing Mix

    20/25

    PRAZ\P \A_ZDPGO~oh|p dh hoiz nu|uzo= @aggahoic|f eigop :292# Ho Locfd Fa`kot azcl `ur# :292 D@@ @zd`ko| azcl `ur# :299 DRC ihl `figrdahp coieuo Jdlldhe naz :296 Actgrd`p

    RDCEZDGIEO \A_ZDPG \fo ezoi| zocdedahp cdko Fdhludpg# Jullfdpg# Midhdpg# Dpcig#

    @fzdp|dihd|t ihl Pdkfdpg izo |fo dh|oezic riz| an Dhldih `uc|uzo( aho `ih nooc |fo jcdppnuc pozohd|t an |fo Dhldih i|gaprfozo

    fozo Cazl Jullfi# Gifi~dz Midh# Pfzd Pi|fti Pid Jiji ihlEuzu Hihik ah`o ickol |uzhdhe |fo Dhldih padc rdaup(

    \a higo i no lop|dhi|dahp Kolizhi|f# ^izihipd# Eacloh|ogrco# Pizhi|f# Jalfeiti# Gihdkizih # ^zdhli~ih o|`(

    A P

  • 8/14/2019 India's marketing Mix

    21/25

    IL^OH\_ZO\A_ZDPG

    Ihecdhe# @igoc pinizd# Gauh|idhoozdhe# Riziecdldhe#Ocorfih| pinizd# Za`k `cdgjdhe# P`uji ld~dhe#

    Pkddhe# \zokkdhe # Ufd|o i|oz zin|dhe(

    O@A \A_ZDPG O`a|auzdpg dp i rzopoz~dhe |zi~oc |a hi|uzic izoip |a irrzo`di|o

    |fo `uc|uzic ihl hi|uzic fdp|azt an |fo oh~dzahgoh|# |ikdhe `izoha| |a ldp|uzj |fo dh|oezd|t an |fo o`aptp|og(

    \fo no rci`op cdko |fo Fdgicitih Zoedah# Kozici# |fohaz|foip| Dhldi# Ihligih . Hd`ajiz Dpcihlp ihl |foCikpfiloor dpcihlp izo pago an |fo rci`op fozo tau `ih

    ohmat |fo |zoipuzol oic|f an |fo Ga|foz Hi|uzo(

    Z_ZIC \A_ZDPG

  • 8/14/2019 India's marketing Mix

    22/25

    Z_ZIC \A_ZDPG Zuzic Dhldi fip gu`f |a annoz |a |fo azcl( Zd`f dh |zild|dahp an

    iz|p# `zin|p ihl `uc|uzo(

    Pa niz |fo ea~ozhgoh| fip dloh|dndol 09 ~dccieop i`zapp |fo`auh|zt ip |auzdp| pra|p(

    \fo `oh|zic ea~ozhgoh| fip rcoleol ippdp|ih`o |a |fo p|i|opigauh|dhe |a Zp 2(? gdccdah naz lo~ocardhe i pd|o naz zuzic

    |auzdpg(@_C\_ZIC \A_ZDPG

    Dhldih lih`op

    Dhldih gupd`

    @udpdhop an Dhldi

    Dhldih nop|d~icp

    Izo pago an |fo giht `uc|uzic ni`|azp i||zi`|dhe roarco azcldlo(

  • 8/14/2019 India's marketing Mix

    23/25

    \IM GIFIC aho

    an |fo po~oh

    ahlozp an azcl

    \IP\O J_L

    `fiheop o~ozt

    ? gdcopO~ozt

    ic|ozhi|o lit

    dp i

    NOP\D^IC

    :6 P\I\OP# oi`f

    uhdyuo dh d|p ah

    it

  • 8/14/2019 India's marketing Mix

    24/25

  • 8/14/2019 India's marketing Mix

    25/25

    \fihk Tau

    Rzopoh|ol Jt=Ijfdpfok Piuzijf

    Euhmih KfizjihliDpfhoo| Kiuz Pifhot

    Iz`fihi @fihloc

    Puzamd| Japo


MASTERS IN DIGITAL MARKETING. · MASTERS IN DIGITAL MARKETING. India's 1st Digital Marketing Training Institute. Delhi School of Internet Marketing A PREMIER Google Partner India's

MASTERS IN DIGITAL MARKETING. · MASTERS IN DIGITAL MARKETING. India's 1st Digital Marketing Training Institute. Delhi School of Internet Marketing A PREMIER Google Partner India's

Marketing Mix - studymafia.orgCharacteristics of Marketing Mix 1. Marketing mix is the crux of marketing process: Marketing mix involves many crucial decisions relating to each element

Marketing Mix - studymafia.orgCharacteristics of Marketing Mix 1. Marketing mix is the crux of marketing process: Marketing mix involves many crucial decisions relating to each element

tService Marketing Mix/Extended Marketing Mix

tService Marketing Mix/Extended Marketing Mix

Http:// The Marketing Mix. The Marketing Mix.

Http:// The Marketing Mix. The Marketing Mix.

Bài 2 - Marketing mix và e-marketing mix

Bài 2 - Marketing mix và e-marketing mix

The Marketing Mix. Marketing Mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of.

The Marketing Mix. Marketing Mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of.

Simpliti - India's Leading Digital Marketing Company

Simpliti - India's Leading Digital Marketing Company

PILKADA: POLITICALMARKETINGATAU MARKETING MIX?repository.uksw.edu/bitstream/123456789/350/2/ART_Seto Herwandito... · Key words: Political Marketing, Marketing Mix, 7P Marketing Mix,

PILKADA: POLITICALMARKETINGATAU MARKETING MIX?repository.uksw.edu/bitstream/123456789/350/2/ART_Seto Herwandito... · Key words: Political Marketing, Marketing Mix, 7P Marketing Mix,

Marketing Mix

Marketing Mix

THE MARKETING MIX OR THE 4 PS OF MARKETING. THE MARKETING MIX ‘The marketing mix is a recipe for effective marketing. Using the marketing mix when planning.

THE MARKETING MIX OR THE 4 PS OF MARKETING. THE MARKETING MIX ‘The marketing mix is a recipe for effective marketing. Using the marketing mix when planning.

Marketing Mix.

Marketing Mix.

Marketing Mix,promotional mix

Marketing Mix,promotional mix

Marketing 6 Marketing Mix

Marketing 6 Marketing Mix

Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.