India’s largest digital media services company

-`

(Online agency on Record)(Online agency on Record)

(Online agency on Record)(Online agency on Record)

Few Clients

…

(Online agency on Record)

(Online agency on Record)

-`38.5 Millionx

x

The Interactive Media: Internet & Mobile

167 Million

-`

Share of Internet highest amongst all media*

160

89

44 47 38

72

161

60 61 60

0

20

40

60

80

100

120

140

160

180

Internet TV Radio Newspaper Magazine

Weekday Weekend

* On weekdays

In minutes

• Internet takes the highest time amongst all media on a weekday and has the second highest

share on the weekend

• Highest time on the Internet spent on communication: 55%, followed by News & search-35% &

Transactions- 10%

*Source : IMRB ICube Study of working professionals

-`

User Segmentation: Age Wise

The Internet Landscape in India

Horizontals

Verticals

AutomobileVerticals

Search & Networks

Horizontals

Verticals

AutomobileVerticals

Search & Networks

Horizontals

Verticals

AutomobileVerticals

Search & Networks

Automobile Verticals

1.35 Million Visits / Month

How big is the pie and what’s the opportunity size

Autoindia

Carwale

Indiaautomobile

Indiacar

Driveinside

Absolute Numbers – Stack UP

AutomobileFeatures

Only Buy

Research & Compare

Tips and Advice

Insight

Loans & Insurance

Forum

Ask the Experts

Directory

Dealers

News & Reviews

-Buy / Sell

x

xx

xx x

xx x

xx x

  Association Models

Automobile Sites Advertising Advetorials Lead Based

Autoindia.com Fixed - Monthly

Carwale.com CPM, CPC, Fixed

Indiaautomobile.com Fixed, Streaming Video X

indiacar.com CPM, CPC X X

Driveinside.com CPM, Fixed

Possible Association Models

CPM : Cost / Thousand ImpressionsCPC : Cost / ClickFixed : Fixed BannerAdvetorials: Featured Cars, Factual Postings

Search Strategy

Organic Listing: Google’s Editorial Links Paid Listing: Google’s Classified

The Golden Triangle• Key Findings:

– Difference in eye patterns above the fold than below the fold

– Increase in visibility & clicks for top links than side links

– Importance of rank for both organic and paid searches

* Gord Hotchkiss’ Eye Tracking Study

Organic Search Query Trends in India on Keyword – “Cars”Opportunity being Lost on “Free” and most convertible Traffic

Organic Search Query Trends

Opportunity being Lost on “Low Cost” Intercept Traffic

Search Intercept Strategy

Click to Call Ads

Call ads compete with click ads for particular query

User Experience

Customer gets a call

Designated number gets a call

Google Click to Call – Advantages & Features

- Designated Number could be Toll Free Number / Mobile Number

- Ads can be targeted Regionally ( Metro Cities most effective )

- Real Time connect with Call Center / Regional Dealer

- We only pay per call ( Minimum Call time – 15 Seconds )

Horizontals

Verticals

AutomobileVerticals

Search & Networks

Digital Media Strategy : Birds Eye View

Online Strategy: Birds Eye ViewHorizontal Auto Verticals Search

Reach Context Leads + Perception Direct Response

Mass Awareness

Intenders

SEM

Product Launch

Enquiries, Perception Change, Leads

Verticals

Targeted Awareness SEO

Promo / Scheme

365 Days Strategy

As & When

As & When

Online Strategy: Birds Eye View365 Days Costing Matrix

“Lead to Closure Model”How can technology enable efficiencies

Current Models

Chevrolet.co.in

SMS

Toll Free No.

SPARK

SRV

CRMCall Centre – Direct Access

GMI

Dealer

Dealer

Dealer

Dealer

Dealer

Dealer

Call Centre

Online Leads( All Brands )

SMS / WAP Leads

Online / TV / Print TV / Print / Radio / Mobile

Central Marketing Engine

Filtration, Distribution& Handling

Dealer Dealer Dealer Dealer Dealer Dealer Dealer

Closure

Strengthening Technology to create a robust lead management system

Online MobileOffline Toll Free

Data Engine

Standard Data Capturing Format

Request a brochure Request a Test Drive

Automated PDF Brochure withNearest Dealer Details Hot Warm Cold

EMAIL& SMSDealer

CustomerE-Mail

With Dealer Details

EMAIL

EMAIL + Brochure

Database

Brochure

Filtration, Distribution & Handling

Query Handling

• Bringing Together Leads from all Channels on one platform

• Real Time Access to all stake holders• Define Access Levels

– GMI– Call Center – Dealers

• Bring down the time lag between transfers of information• Handle Leads as per priority • Online Reporting Tools• Last but not the least – Increasing Dealer Confidence

Our Solution will help in:

• Divide Queries – Request Brochure– Test Drives

• Enhanced Test Drive Form to get Qualified Leads• Unified Lead Collation – All Channels• Automate Distribution & Handling of Leads

( Cold / Warm / Hot )• Send More Qualified Leads to Dealers

Few Details

• Time Lines

– 2 Months Development • Requirement Analysis – 10 Days• Development based on Mutually Agreeable Specs

– 3 Months Deployment & Testing Stage– Mechanism for connecting dealers virtually ( 3 Months )

Second Phase ( Basis Deployment of First Phase )

• Costings:

– INR ~ 8,00,000 ( Fixed ) / Actual to be shared based on Scoping– Variable ( Monthly Maintenance ) = Depending on Scale of Leads

Costing & Timelines

Thank you