India's First and Only Social Loyalty System - Zozolo
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Transcript of India's First and Only Social Loyalty System - Zozolo
THE COMPANY
1
DECREASING REACH &
ENGAGEMENT ON SOCIAL2
4
20
GOZOOPIS FOUNDED
ZOZOLO SOCIAL COMMERCE SELECTED BY MASHABLE
DUBAI OPERATIONS LAUNCHED
SINGAPORE OPERATIONS LAUNCHED
ACQUIRESRED DIGITAL
ZOZOLO SOCIAL ROI LAUNCHED
AS FEATURED IN…
OUR SERVICES AND PRODUCTS
SELECT CLIENTS
1
DECREASING REACH &
ENGAGEMENT ON SOCIAL2
4
20
WHY WE BUILT ZOZOLO…
Over the past 4 years while working with some of world’s
top brands for their digital strategy & execution, a common
question that was often asked to us was “I got so many
fans and followers on social, now what?”. To answer this
very question we put our best engineer to develop a
program and we are proud to present to you
ZOZOLO SOCIAL ROI.
CHALLENGES FACED BY BRANDS & AGENCIES ON SOCIAL MEDIA
NON TRACKABLE SALES
FROM SOCIAL MEDIA1
DECREASING REACH &
ENGAGEMENT ON SOCIAL2
3
LACKLUSTRE PERFORMANCE
OF CAMPAIGNS AND APPS4
120
INCREASING COST OF PAID
AD SPENDS ON SOCIAL
CMO’s, Digital
Marketing Heads & Agency
Founders surveyed cited
their top challenges on
social media
HOW ZOZOLO ROI WORKS
ZOZOLO SOCIAL ROI TRANSFORMS YOUR SOCIAL COMMUNITIES INTO A TURNKEY SOCIAL REWARDS AND
REDEMPTION SOLUTION.
ZOZOLO
FACEBOOK OPENGRAPH
TWITTER DB API
WEBSITE/MOBILE API
INSTAGRAM API
HOW ZOZOLO ROI WORKS
EARN POINTS FOR SOCIAL ACTIONS REDEEM POINTS FOR ROI SPECIFIC ACTIONS
COMING SOON FOR:
HOW ZOZOLO SOCIAL ROI PROVIDES THE SOLUTION
NON TRACKABLE SALES
FROM SOCIAL MEDIA1
DECREASING REACH &
ENGAGEMENT ON SOCIAL2
3
LACKLUSTRE PERFORMANCE
OF CAMPAIGNS AND APPS4
120
INCREASING COST OF PAID
AD SPENDS ON SOCIAL
CMO’s, Digital
Marketing Heads & Agency
Founders surveyed cited
their top challenges on
social media
COUPONS REDEEMED FOR POINTS
LEAD TO TANGLIBLE & TRACKABLE
SALES FROM SOCIAL MEDIA
REWARDS FOR HEALTHY SOCIAL
INTERACTION LEAD TO INCREASE IN
ENGAGEMENT AND BRAND REACH
REWARDS FOR REFERRING NVITES TO
JOIN THE BRAND COMMUNITY LEAD
TO INCREASE IN ORGANIC FANS
REWARDS FOR PARTICIAPTION IN
CAMPAIGNS, APPS AND GAMES LEAD
TO INCREASED PARTICIPATION
WORK WITH US
API’s Platform Team
CHOOSE HOW YOU WANT TO ENGAGE WITH ZOZOLO
Use our API's or
JavaScript to create
an experience
anywhere
Use our Mobile
Responsive Template
and Modules to
customize your
experience
Utilize our team to
help launch and
manage your
program
THE ZOZOLO DASHBOARD
120 CMO’s, Digital
Marketing Heads & Agency
Founders surveyed cited
their top challenges on
social media
THE ZOZOLO DASHBOARD - ANALYTICS & LEAD GENERATOR
120 CMO’s, Digital
Marketing Heads & Agency
Founders surveyed cited
their top challenges on
social media
Lead Generator
BRANDS WHO HAVE ADOPTED ZOZOLO
12 BRANDS WITH A TOTAL BASE OF OVER 25 MILLION FANS
CASE STUDY // MY DELL REWARDS
OBJECTIVES AND CHALLENGES
640%
153%
78%
SOLUTION
PLATFORMS LEVERAGED
RESULT & IMPACT IN 4 MONTHS
Increase daily engagement and app
participation
Develop track-able sales from Social
Media
Increase organic fan following
Increase in engagement
Coupon Redemption rate
Increase in monthly organic fans
Justification of social media spends
ZOZOLO Social ROI implemented as My Dell
Rewards to ensure Dell achieve it’s objectives
SOURCE: FACEBOOK ANALYTICS & ZOZOLO DASHBOARD, PERIOD OCT 2013 – JAN 2014
CASE STUDY // MY DELL REWARDS
CASE STUDY // MY DELL REWARDS
CASE STUDY // MY DELL REWARDS
Gozoop Acquires Red Digital, Grows to 100+ member teamGozoop Enters South East Asia