INDIANA DEPARTMENT OF HOMELAND SECURITY

Cyber Security Awareness Campaign

Cody KeithAlex LangleyRob SwansonCassondra Beck

The Awareness

52 % of those surveyed felt they were taking the appropriate steps towards practicing cyber security

The Situation• Cyber threats continue to grow and experts believe that cyber security will be a significant issue in the future

• There are just a few small changes citizens can make to keep themselves safer

• We want to educate people on the threats that they face and the steps they can take to be more secure online

IDHS• StrengthsProviding information and resources for the state regarding safety and security

• WeaknessesCitizens may not be aware of what IDHS.gov offers in regards to cyber security tips

Publics and Target Audiences

• Teenagers

• Young Adults

• Middle-Age Adults

• The Elderly

• Technologically Savvy

• Technologically uninformed

Goals of the Campaign• Educate target publics on what cyber security is and what can happen as a result of breaches in cyber security

• Inform the target publics of basic behavioral changes they can make in order to be safer and more secure while being online/exposed to the cyber world.

Objectives of the Campaign• Increase awareness of cyber security by 10%, within the next 6 months.

• Determine what the public currently knows about cyber security.

• Generate an 8% increase in the number of people who take cyber security seriously.

Objectives of the Campaign Cont.

• Increase public awareness of various websites, which focus on cyber security. Increase traffic to cyber security section of the Department of Homeland Security website by 15%

• Increase the number of people who exercise some form of cyber secure behavior by 15%, within the next 10 months.

• Increase the awareness of where to locate information regarding behavioral changes among the target publics by 10%.

Action Strategies• Proactive Campaign, not Reactive

• Educational messages

• Transparency is a key component

• Demonstrate the importance of cyber security

• One voice, several audiences

Messages

Teens (under 20)

• Emphasis on social media usage

• Online Shopping

Young Adults(21-35)

• Public Wi-Fi

• Online Shopping

Messages Cont.

Middle Aged Adults (36-59)

• Phishing Emails

• Properly updating security software

Elderly (60+)

• Phishing Emails

• Avoiding Pop-ups

TacticsTo have the best possible outreach this campaign

must communicate through the following mediums:

IDHS’s websiteYouTube

Local and State MediaTwitter

Facebook

Take Action!This campaign is recommended to run from August 1st, 2014 to December 25th, 2014

*Note that October is National Cyber Security Awareness Month

We have outlined in a calendar sample steps of action to take by month and weeks

Evaluate the Results• Re-Run the cyber security survey

• Check social media analytics

• Review overall social media feedback/comments

• Count all Twitter re-tweets

• Measure traffic from August-December 2014 on IDHS website