Indian Soccer League Awarness through Social Media by Radhika Asher
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A social media strategy for the upcoming Indian Soccer League.
Transcript of Indian Soccer League Awarness through Social Media by Radhika Asher
Indian Soccer League
OBJECTIVE
• To raise awareness of the tournament and generate conversations on social platforms
2014 INDIAN SUPER LEAGUE SEASON
12 October 2014, Sunday
STRATEGY
Awareness Interest Engagement Retention
COMMUNICATION
Awareness• Awareness on the ISL• Trends• Posts on players• Generic posts on
Soccer• Countdown for
matches
Interest• Interesting statistics
on the players performance• ‘Did you know’ facts
on ISL• Video of the players• Interview of the
players and coaches
COMMUNICATION
Engagement• Contests• Real Time Updates• Freebies to contest
winners
Retention• Build on loyal fan base• Boost page• Boost post
SOCIAL MEDIA MIX
Social
Media Mix
Wikipedia
TwitterYoutube Channel
Banner Ads
across websites
MEASURING SUCCESS
• Google Analytics• Klout Score• Facebook Insights• Twitter Insights- TweetReach.com• Hoot Suite
THANK YOU
