Indian Soccer League Awarness through Social Media by Radhika Asher

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Indian Soccer League

description

A social media strategy for the upcoming Indian Soccer League.

Transcript of Indian Soccer League Awarness through Social Media by Radhika Asher

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Indian Soccer League

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OBJECTIVE

• To raise awareness of the tournament and generate conversations on social platforms

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2014 INDIAN SUPER LEAGUE SEASON

12 October 2014, Sunday

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STRATEGY

Awareness Interest Engagement Retention

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COMMUNICATION

Awareness• Awareness on the ISL• Trends• Posts on players• Generic posts on

Soccer• Countdown for

matches

Interest• Interesting statistics

on the players performance• ‘Did you know’ facts

on ISL• Video of the players• Interview of the

players and coaches

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COMMUNICATION

Engagement• Contests• Real Time Updates• Freebies to contest

winners

Retention• Build on loyal fan base• Boost page• Boost post

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SOCIAL MEDIA MIX

Social

Media Mix

Wikipedia

Facebook

TwitterYoutube Channel

Banner Ads

across websites

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MEASURING SUCCESS

• Google Analytics• Klout Score• Facebook Insights• Twitter Insights- TweetReach.com• Hoot Suite

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THANK YOU