A Presentation

on Pantaloons Retail India Limited

By:- Group No. 10

SEN HALL

By:- GROUP NO.:- 10 SEN HALL

AGENDA Introduction Indian Retail Sector Pantaloons Retail India Limited Company Mission & Objectives Segment Brands Distribution Channels Distribution & Logistics 5 P’s of Pantaloons Conclusion

INTRODUCTION Marketing intermediaries whose job is to help

move goods from the raw-material state to producers and then on to consumers create utility

Utility is an economic term for the value, or want-satisfying ability

The success of a firm often depends on its ability to take orders, process them, and get the goods to customers / Distribution Channels

INDIAN RETAIL SECTOR Fifth largest globally

India is positioned as the leading destination for retail investment

India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010

Retail sector is expected to contribute to 22 per cent of India's GDP by 2010.

PANTALOONS RETAIL India’s leading retail groups, operating

multiple retail formats across the market, part of Future Group

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, an Indian hypermarket chain, Food Bazaar, a supermarket chain, and Central, a chain of destination malls

Collaborated with India’s leading boutique film company Vinod Chopra Films

MISSION & OBJECTIVES Our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

SEGMENT BRANDS

Menswear Ladies wear Kids wear Footwear Lee-cooper, etc.CosmeticsSportswearPerfumes & HandbagsLingerie

RIG, John miller, JM sports etc.Honey, Annabelle, Mix & Match, etc.Chalk, Bare7214, etcLakme, Garniere, etcAddidas, Reebok, etcHugo, Tommy Hilfiger, etc

MARKETING CHANNELS The material distribution structure that

moves a product from the manufacturer to the consumer or user.

The marketing structure that, as a part of the distribution channel, ensures the achievement of marketing objectives

70% of their business is done by selling their own products

TYPES OF MARKETING CHANNELS

Direct Channel

Indirect Channels

Manufacturer Manufacturer ConsumerConsumer

Manufacturer Manufacturer RetailerRetailer ConsumerConsumer

Wholesaler Wholesaler Manufacturer Manufacturer RetailerRetailer ConsumerConsumer

Manufacturer Manufacturer

Wholesaler Wholesaler RetailerRetailer ConsumerConsumerAgentAgent

In store Pantaloons keep 70% of products of their own brand.

Remaining 30% include complete inventories of non- apparels & and some apparels brands like UMM, Rang Munch, Bare Denim, leisure Denim & Rig etc

Manufacturer (own)

()

Manufacturer (own)

()

RetailerRetailer ConsumerConsumer

FKS (Pantaloon)s)

FKS (Pantaloon)s)Manufacturer

(other) Manufacturer (other)

RetailerRetailer ConsumerConsumer

DISTRIBUTION & LOGISTICS

Decision to stop the supply of its ready-made garments to other outlets

Pantaloon has decided to open up Distribution Collection Center (DCC) in the four major metro cities of the country

They are among the very few retailers who make serious and optimum use of barcodes and ERPs

5 P’s OF PANTALOONS Product Price Promotion Positioning People

CONCLUSION it was a great experience to explore the retail

sector of Pantaloons .Shopping in India has witnessed a revolution with the changes in the consumer buying behavior and the whole format of shopping altered. It is expected that by 2010, India may have 600 new shopping centers

Pantaloons ranks in the pyramid of Indian Retail with its brilliant consumer centered approach and marketing

To compete in this sector one needs to have up-to-date market information for planning and decision-making. The second most important requirement is to manage costs widely in order to earn at least normal profits in face of stiff competition