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One-Week Programme on

Fundamentals of Market Entry &

Establishing Business in USA March 5-9, 2018, Atlanta, USA

Indian MSME Business Delegation to USA

(An International Forum on Industry and Education)

&

One-Week Certificate Programme on

Fundamentals of Market Entry & Establishing Business in USA

The Small and Medium Enterprises (SMEs) have been accepted as the engine of economic growth and for

promoting equitable development. Small and Mid-sized Companies in the Indian and US market have a

great opportunity to collaborate and work together for mutual benefit.

Indo-US Business is growing on a fast-track. The bilateral trade is USD 100 bn and it is projected to reach

USD 500 bn in the coming years. Trade is increasing and investments are surging. India and USA are

expanding their cooperation in many spheres. Time is ripe for small and mid-sized Indian and US

Companies to join this journey of growth.

The Global Trade Driver and Richards College of Business, University of West Georgia, are offering the

One-Week Certificate Programme on Fundamentals of Market Entry & Establishing Business in USA

for the participants of the Indian MSME Business Delegation in March 2018 in Atlanta, USA.

A one-week

“Power Course” in USA

for Indian MSMEs !

Sectors

Participants Profile

Entrepreneurs

Women Entrepreneurs

MBA Students

Exporters

Corporate Executives

MSMEs

Industry Associations

Chambers of Commerce

Investors

Benefits

Textiles

Apparels

Curtains

Carpets

Handicrafts

Home Textiles

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IT & BPO

E-Publishing

Medical Transcription

Payroll & Accounting

Software Development

Website & SEO

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Leather

Shoes

Belts

Jackets

Handbags

Wallets

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Engineering

Auto Components

Electrical Items

Pipes & Valves

Rubber & Plastics

Sheet Metal

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Exposure to the largest market for Indian products and services – USA.

Meetings with Business Leaders and Experts.

Meetings with Chambers of Commerce and Industry Associations.

Orientation in a US Business Incubator - Office Space, Warehouse, Company Incorporation,

Local Recruitment, Sales and Marketing etc,.

Lifelong contacts for Business growth and expansion.

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Opportunities in the US market

U S A

Fundamentals of Market Entry and Establishing

Business in USA

ENGINEERING

HANDICRAFTS

HOME TEXTILES

LEATHER

GARMENTS

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Engineering Exports from India stood at US$ 65.23 bn in FY 2016-17. USA is the top

Importer of Indian Engineering Products during FY 2016-17 amounting to US$ 7.06 bn.

Iron and Steel exports, Auto Components, Electrical Machinery were some of the

segments that recorded high growth in exports to USA. An office Presence in USA and

quick customer service can enable Indian Companies to access more opportunities in the

US Market.

Hand-Printed Textiles, Scarves, Hand kni�ed & embroidered goods, Art

Metalwork, Wood ware, Shawls Zari and Zari goods, Imitation, Jewellery,

and Miscellaneous Handicrafts & Antiques are some of the leading

handicrafts segments. Indian Handicrafts have a huge potential in the US

Handicrafts market. Supply Chain and Marketing & Presentation are two

areas that needs to be focussed by the Indian Companies.

Indian Home Textiles have an increasing demand in the US Market. It covers

the Carpets, Rugs, Curtains, Table linen, Kitchen-cloth, bath towels, Quilts.

Indian Entrepreneurs in this segment can gain by working with US

Counterparts and having an office in USA.

The Indian Leather Industry accounts for around 12.9 per cent of the

world's leather production of hides / skins. Around USD 12 bn in size, the

Indian leather industry has close to 50 % of its production for exports. The

US Market is predominantly looking at competitive pricing, good

appealing design and packaging and quick availability of the products –

footwear, bags, and jackets.

Indian Apparel is the largest segment of the

Indian Textile and Clothing Industry (IT&C); accounts 60 - 65% of the total Industry.

Furthermore, it is one of the largest sources of foreign exchange flow into the Country.

Men's shirts, Women's wear, Baby wear, are some of the leading categories that have

increasing demand in the US.

India is the world's largest sourcing destination for the Information Technology industry, accounting for

approximately two-thirds share of the US D 130 bn market. India's cost competiveness in providing IT Services

continues to be the mainstay of its Unique Selling Proposition. However, India is

also gaining prominence in terms of intellectual capital with several global IT

firms se�ing up their innovation centres in India. Software services for Retail,

Financial Services, Healthcare and Manufacturing Industry continue to be the

main opportunity areas.

IT & BPO

Fundamentals of Market Entry and Establishing

Business in USAKey Highlights

Day 1 : Business Course Introduction at

Richards College of Business

Current Trends in US Economy with respect to Indo-US

Business

Marketing in USA

US Business Etique�e

Day 2 : B2B Meetings

Carroll County Chamber of Commerce

West Georgia Companies

Industry Visits.

Day 3 : Orientation in Transatlantic Sales (Duluth)

Establishing Business in USA Warehouse / Office

Space/ Sales and Marketing.

Industry Visits.

Day 4 : Business Network Meetings

Visits to Commercial Retail Outlets

Indian Business Community in Atlanta / Carroll

County

Day 5 : Business Meetings

Summing up Session

Valedictory Session

Issue of Certificate.

Day 6 : Atlanta City Tour.

Programme Contents

Business Sessions on -

For Registration please email to info@tgtd.biz

Workshops on Indo-US Business by experts

Industry Visits

Orientation in a Business Incubator

Network Meetings

Guidance to Open Office in USA

Exposure to Warehouse & Other Logistics

B2B Meetings

Key Learnings on Exports, Imports, Joint Ventureswith respect to the US Maket

New Business Opportunities

Certificate from University of

West Georgia /Richards College of Business & The Global Trade Driver

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One-Week Certificate Programme on

Fundamentals of Market Entry & Establishing Business in USA

Resource Persons“The Global Trade Driver is doing a very

important and significant job in introducing and

facilitating Small and Mid-sized Indian

Companies to the US Market . The Indian

MSMEs have a great opportunity in the US

Market if they learn to do long-term planning

and develop a passion for quality and excellence.

Many Indian MSMEs have this quality. We see

great things happening in the Indo-US Business

Spectrum, driven by the small and mid-sized

Companies.”

Michael Hartmann

President, Transatlantic Sales

“The Programme, “Fundamentals of Market

Entry & Establishing Business in USA” is being

designed with inputs from various business

leaders and policy makers both in India & in the

US. Am sure this programme will boost interest

in Indo-US Business in a great way.”

Bradley J. Prince, Ph.D.

Associate Dean

& Professor of MIS

Richards College of Business

David Boldt, Ph.D.

Professor, Economics Dept,

Richards College of Business

John W. Upson, Ph.D.

Associate Professor of

Management, Richards College

of Business

Kimberly M. Green, Ph.D.

Associate Professor of

Management, Richards College

of Business

Faye S. McIntyre , Ph.D.

Dean, Richards College

of Business, University of

West Georgia

Michael Hartmann

President

Transatlantic Sales

Jon Anderson, Ph.D.

Professor of Management

Richards College of Business

Todd Anduze

Director, Small Business

Development Centre

Richards College

of Business

Donna Armstrong Lackey

Senior VP, Business

Development, Carroll

County Chamber Georgia

Claus Boelter

CEO,

Transatlantic SalesBradley J.Prince, Ph.D.

Associate Dean & Professor of MIS

Richards College of Business,

University of West Georgia

N. Shankar

Senior Project Consultant

The Global Trade Driver

Paul Robichaud

US Business

Consultant

Michael Kraus

Partner, Smith Gambrell

& Russell, LLP

D.V.Venkatagiri

CEO

The Global Trade Driver

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“The Global Trade Driver”, a niche firm

promoting International Business linkages

in the Industry and Education sectors.

Based in Chennai, India and with an office in

Atlanta, USA, the key services provided by the firm include - establishing Indian Companies in the

US, US Companies in India (Company Incorporation, Office Space, Warehouse, Local

Recruitment, Sales & Marketing etc), Business Delegations to USA & India, Publications, Strategic

Consulting and International Business Orientation for MBA Students and New Entrepreneurs .

Richards College of Business is part of the University of West Georgia, Georgia, USA. It has four

academic departments with over 60 faculty members offering various degree and certificate

programmes. RCB has experienced faculty and

extensive connection across the industry and a

global network that makes it a pioneer in

Executive Education. Richards College of

Business, is in the business of transforming lives

t h r o u g h e d u c a t i o n , e n g a g e m e n t a n d

experiences. The students acquire more than

knowledge during their time and leave prepared

to not only lead but to make an impact on the

business world.

THE GLOBAL TRADE DRIVER

India Project Office: AP 536, 19th Street, 4th Sector, KK. Nagar, Chennai - 600 078, Tamil Nadu, India

Ph: 044-23661787 | Email : info@tgtd.biz , W: www.tgtd.biz

US Office : #2220, Northmont Parkway, Suite 250, Duluth, (Atlanta) GA - 30096

GLIMPSES OF THE GLOBAL TRADE DRIVER

Launching of G-LEAPS, July 2016Indian Business Delegation at Transatlantic

Sales, Atlanta, USA, September 2011

B2B Meeting in USA At PHD Chamber of Commerce, New Delhi

November 2016

Indian Catalogue Show

Atlanta, USA, May 2017

6/6

Warehouse, Atlanta, USA

(An International Forum on Industry and Education)