Indian Food & Beverages - Consumer Trends
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Transcript of Indian Food & Beverages - Consumer Trends
![Page 1: Indian Food & Beverages - Consumer Trends](https://reader034.fdocuments.us/reader034/viewer/2022051404/58ecccd71a28abc25e8b46b5/html5/thumbnails/1.jpg)
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The Indian food and beverage industry is on the brink of a major shift, with indigenous consumers gaining more exposure, engaging & becoming more health conscious.
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Interesting F&B Trends
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E-revolution from carts to clicks
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Indian consumer
• Younger, more than 50% consumer base is below 30 years
• High income earning, change in consumption patterns
• Internet savvy, prefers shopping online for convenience & deals
• Apps & delivery services are transforming consumers’ access to deals, niche
offerings and even full meals
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Online Food Market
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Good enough to Tweet
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• Rise of food-centric media has sparked new interest in cooking, both for nourishment, and also for sharing one’s creations via social media
• People taking divergent paths – some competing on popular television programmes, while others cultivating specialties ranging from cupcakes to curries
Either way, people are cooking to share with friends and followers.
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Food Centric Media
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Eat with your Eyes!
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• Packaging has become another crucial aspect in today’s consumers’ minds
• Brands are experimenting with vibrant colours, novel shapes, designs etc to make packaged products worthy of consumer praise and social media posts
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Innovative Packaging Design
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Artificial is the public enemy No. 1
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• Consumer demands for natural and “less processed” food and drink are forcing companies to remove artificial ingredients
• Products that have yet to do, face scrutiny
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Organic Market
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From the Inside out
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• “It is what’s on the inside that counts.” Consumers are recognizing that diets can connect with the way they look & feel
• This is creating a market for products enhanced with everything from collagen to probiotics for brooming people’s physical appearance & personal wellness
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Probiotic Market
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Free From For All
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• Many consumers don't actually need products free from gluten, wheat & dairy, but are demanding them, as they believe them to be healthier
• Industry has been successfully responding to this demand which is seen in the recent surge in mainstream gluten free and vegan products
• Other "free from" platforms are also gathering pace
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Gluten Free & Vegan Market
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The "Flexitarian" Effect
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•Rise of part-time vegetarians, who have reduced their meat consumption because of health, sustainability & animal welfare, is having a major impact on brands
• This includes the technological development and promotion of better-tasting products more reminiscent of meat, & usage of alternative protein sources and more animal-friendly processes
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Veggie Market
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Sustainability Initiatives
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Due to the consumers’ conscious effort to the impact of their purchase on environmental and social issues, there has been an increased demand for environment-friendly products – organic, natural, nongenetically modified foods.
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Reduce, Reuse & Recycle
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Let’s design.