Indian Banks Atm cash out problem

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ATM Cash out problem A solution.

description

A suggestion that i made to CEO of ICICI Bank in 2008 about how to make a small user change in ATM services.

Transcript of Indian Banks Atm cash out problem

Page 1: Indian Banks Atm cash out problem

ATM Cash out problem

A solution.

Page 2: Indian Banks Atm cash out problem

The story..

• I went to the ATM one day [Bangalore] with an urgent need to withdraw money. Found out that the ATM was out of currency.

• There was a Branch attached and I approached the branch to withdraw money.

• The branch officers insisted that I have a cheque book to withdraw money even though they knew that it was the ATM that was the source of this request there had been such requests earlier in the day.

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The story..

• After some cajoling from my side and some “policing” from the managers side I was “donated” a loose cheque leaf with the WARNING that next time it will cost me money.

• I left wondering whether the officers understand “customer relationship”

• Not their fault but a system fault, a procedure they need to follow.

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There is a better solution

ATM feature which says .. No cash, print withdrawal slip… and withdraw

from nearest branch..

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How does it work?

• User goes to ATM, no cash, option to print self withdrawal slip with amount required

• Slip states that user needs to present photo ID [ like in airports for e-tickets]

• User goes to cash counter and withdraws cash showing photo ID

• Useful especially in ATMs with branch attached.

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What does it avoid

• No cheque leaves and lengthy procedures• No policing policies procedure talk from

officers • No embarassment for customers / anger!

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Benefits

• To the customer– Money always no worry – Convenience

• Bank – Secure system as amount

transferred only at counter

– Photo ID important!– Better image – Cash promise delivered

without any nuisance.

• People carry photo ID but not cheque book– Look into a sample wallet!

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De bono 6 thinking hats – cashout withdrawal from ATM

• Provide cash promise in the ATM on cash outs without inconveniencing the customer

• Why cheque book?• Why not feature of

ATM? • Debit card + pin =

security • Add offline security

[photo id]

• What if there is no bank near by? Customer wont use it in any case – pull mechanism

• Cash out • No cheque book • Security of transaction• Photo ID always there

[ air e ticket]• Near by branch

[ attached]• current procedures

• Convenient transaction

• Secure photo ID based transaction

• Better image for bank • Lengthy costly cheque

leaf procedure avoided in bank

• Feature needs to be added in ATM software

• Feature to be trained to employees

Page 9: Indian Banks Atm cash out problem

Vishwanath Ramdas

• http://gopu44.googlepages.com• IT & Business consultant • TRIZ || lateral thinking || six sigma || lean ||

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