NASSCOM – Innovation Awards

Indiagames Ltd.

Indiagames – Defining Characteristics

Our innovation Complex!

It’s a simple story!

What is Games on Demand (GoD)?

Massive TV, Print, Radio Advertising

Users came to website to sign-up & play

Pathetic Conversions < 1%

We were stressed!

We started thinking…hard

Gaming Audiences in India

Real Gaming Audiences in India

India is techsavvy

Most Indians are Technophobic

Most Internet users are afraid

We gave them our ears

All they needed was a some help…

A crack team was put together

Solution : Gaming Ambassadors

Promote, Educate, Guide

Where do we find the Doot’s

BPOoooooooh

BPO jobs are ….

We got the experts…DOOT

Pilot in Mumbai

DOOT -Online, Phone, Email, Chat

Doots got India Gaming!

Conversion = 64%

Doots bane Kadam Kadam ke Saathi

English is very phunny language!

200 Doots in Bhopal & Indore

Next Phase TN, UP, AP, Punjab

Small Towns Big Market

Target

Big Picture - NASSCOM

What is the innovation?

What is the innovation?

Takeaway Menu…

BPO Tadka – DOOTs to evangelize gaming

Masala Garlic Bread – Local language & small town

Family Dosa – More Jobs

No Bheja Fry – Gaming Try

Chak De Gaming