India Workshops GlobalGiving September Series
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Transcript of India Workshops GlobalGiving September Series
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Online fundraising workshop
India || September 2011
Manmeet Mehta, GlobalGiving
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2
Agenda • Welcome and Introductions• About GlobalGiving • Online fundraising for non-profit organizations
– Trends in giving, online fundraising– Expanding networks– Building and deepening donor relationships– Building an online fundraising strategy
• Lunch
• Joining the GlobalGiving community– Why GlobalGiving? – Due Diligence – $4000 dollars, 50 people and your project
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• Overall giving remained flat for the end of 2010 (it only grew at 0.3%), online giving rose by 8.7%.
• 34.5% Growth in Online Fundraising in 2010 – Large Non-profits: +8.3% – Medium Non-profits: +4.8% – Small Non-profits: +20.2%
• 1/3 of online giving occurs during October, November, and December
Online fundraising trends
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this isn’t the story
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this is
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mostly true
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human nature doesn’t change
human behavior does
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technology doesn’t make us social
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it influences our behaviors
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we build a personal brand
Source: David Armano
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our social circles expand
Source: David Armano
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relying on traditional institutions
Source: David Armano
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relying on each other
You Your networks Source: David Armano
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Where do you start?
• What are your objectives?• What are your networks?• What are other organizations doing?• What social networks are popular in
India?
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Your network:
10
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
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tell a powerful story
specificsimple
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Things to talk about?
• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings
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Online Giver Profile
• Women and Men• Average 40 Years Old• Progressive• Affluent• Disaster Givers• Event Supporters• Last Minute Gift Givers
- Source: Network for Good
Margaret Coughlin
Chief Marketing Officer
Robert DuBois
Marketing Associate
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Why will someone give to your organization?
Because you do something they believe in.
Because you asked them to.
Because someone else asked them to.
Because they trust you.
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[potential]
growth
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email donor fundraisers
social media
offline events
website
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First Steps
• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Identify your audience• Start conversations, make friends• Don’t ask for money too soon
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Calendar activity
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Joining GlobalGiving
How to join GlobalGiving
Due Diligence process
Open Challenge
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• Online Donations• Donor Management• New Donors• Fundraising and capacity
building training• Credibility/Recognition• UK and US Charitable
Status
GlobalGiving Value
Proposition
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GlobalGiving Today
• 4500+ projects• 1,600+ nonprofits• 110 countries• 200,000+ donors• $50 million• Corporate Partners
headquarterscountries with projects
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Our Corporate Partners
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How to Join GlobalGiving
• Choose US or UK• Nominate your organization using the
online nomination form• Complete GlobalGiving’s Due Diligence
requirements• Post a project and participate in an Open
Challenge• Raise $4,000 from 50 donors
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Eligibility Requirements
• Registered organization – no individuals, businesses, etc.
• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose
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Due Diligence Details
• Certificate of Registration• Organizational Documents
• How is your organization run?• Dissolution Clause
• Financial Statements• Be detailed!
• List of Board and Staff members• Text document only
• Program documents• What are your programs? How do they work?
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How to Succeed in an Open
• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks
• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards
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Then What?
• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign
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Thank You!
Manmeet MehtaSr. Program Manager
GlobalGiving Foundation001-202-232-5784
[email protected] (skype)
@manmeetmehta (twitter)
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Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by
Beth Kanter• How Charities are Finding the Good with Facebook
Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page