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PRESTIGE INSTITUTE OF

MANAGEMENT 

AND RESEARCH

INDIAN VALUESYSTEM ;

DAILY SOAPS PREPARED BY:

ADITI CHHABRAPAWAN UPADHYA

PRASHI NAYAK 

VIPLOVE JAIN

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Television in India

Television first came to India named as

doordarshan (DD) on September 15 , 1959 as the

national television network of India.

The programmed telecasted through doordarshancomprised of family dramas,serial based on

history and informative programmes.

Daily soaps like Hum Log (1984) and

mythological dramas like Ramayana (1987-88)

and Mahabharata (1988-89)were televised ,

millions of viewers stayed glued to their sets.

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Indian private channels

In 1992 , the government liberalized its markets,opening them up to cable television .

Now India has about couple of hundred channels but the mostly viewed channels are ZEE, SONY

AND STAR channels.

Recently few new channels gave Indians a fresh

 breath of life such as COLOURS , NDTV

IMAGINE.

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Daily soaps

Television in India is a huge industry and has thousands of 

 programmes in all the states of India.

The small screen has produced numerous celebrities .

TV soaps are extremely popular with indian familiesespecially with housewives and working women.

Several small screen actors have made it big in Bollywood.

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Approximately half of all Indian households

own a television. .

The daily soaps are the main revenue earners

of the Indian television industry.

The daily soaps have found widespread popularity with the Indian television

audience.

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Pie chart showing different Hindi

channels that telecast daily soaps

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Now here is detailed list of Share of Programmes

being watched (Category Wise).

Genre This Week Last Week  

Daily soaps 27% 38%

News 6% 9%

Movies 10% 12%

Sports 23% 3%

Regional 7% 9%

Music 3% 3%

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TRPProgramme (Serial/Show) Channel Current trp

Pavitra Rishta Zee TV 6.0

Yeh Rishta Kya

Kehlata Hai

Star Plus 5.9

Bidaai Star Plus 5.7

Balika Vadhu Colors 5.5

Uttran Colors 5.0

Agle Janm Mohe

Bitiya Hi Kijo

Zee TV 4.8

Choti Bahu Zee TV 4.3

JhasiKi Raani Zee TV 4.1

Naa Aana Iss Desh

Meri Laado

Colors 3.9

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1

2

3

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Negative effects

Sacrifices of heroine .

Big Families lives together.

High profiled business family.

P

erson standing nearby unable to hear 2 peopleconversations.

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Positive effects

TV soaps represent a medium that can influence positive change.

soaps impart traditional values &Indian culture.

Soap operas where women find a platform toaddress social change.

In each of the soap operas broadcast today, the

culture of joint families, female subservience and

moral values are the central themes.

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Conclusion

After the analysis we will conclude that

TR P¶s are increased because daily soaps

are viewed specially by housewives to

 pass their time by viewing such serials not

knowing in what direction they will led

them and what thinking will develop in

their mind.

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THANK YOU

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