India Sports Apparel Market Forecast 2026

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MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com INDIA SPORTS APPAREL MARKET FORECAST & OPPORTUNITIES FY2016 FY2026 Published: April 2021

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India sports apparel market was valued USD498.68 million in FY2020 and is expected to show impressive growth of 16.06% during the forecast period. The market is expected to grow on account of increasing health concerns and disposable income among the population. https://bit.ly/3dMpttx

Transcript of India Sports Apparel Market Forecast 2026

  • MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com

    INDIA SPORTS APPAREL MARKET

    FORECAST & OPPORTUNITIES

    FY2016 – FY2026

    Published: April 2021

  • © TechSci Research 2

    Table of Contents

    S. No. Contents

    1. Product Overview

    2. Research Methodology

    3. Executive Summary

    4. Impact of COVID-19 on India Sports Apparel Market

    5. Voice of Customer

    5.1. Factor Influencing Purchase Decision

    5.2. Brand Recall

    5.4. Challenges Faced

    5.5. Brand Satisfaction Level

    6. India Sports Apparel Market Outlook, FY2016-FY2026F

    6.1. Market Size & Forecast

    6.1.1. By Value & Volume

    6.2. Market Share & Forecast

    6.2.1. By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others)

    6.2.2. By End User (Men, Women, Kids)

    6.2.3. By Distribution Channel (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Others)

    6.2.4. By Region (North, South, East, West)

    5.2.5. By Company (FY2020)

    6.3. Market Map (By Product Type)

  • © TechSci Research 3

    Table of Contents

    S.No. Contents

    7. India T-shirts Market Outlook, FY2016-FY2026F

    7.1. Market Size & Forecast

    7.1.1 By Value (USD) & Volume (Units)

    7.2. Market Share & Forecast

    7.2.1 By End User

    7.2.2 By Distribution Channel

    8. India Track Pants & Tights Market Outlook, FY2016-FY2026F

    8.1 Market Size & Forecast

    8.1.1 By Value (USD) & Volume (Units)

    8.2 Market Share & Forecast

    8.2.1 By End User

    8.2.2 By Distribution Channel

    9. India Sweatshirts Market Outlook, FY2016-FY2026F

    9.1 Market Size & Forecast

    9.1.1 By Value (USD) & Volume (Units)

    9.2 Market Share & Forecast

    9.2.1 By End User

    9.2.2 By Distribution Channel

    10. India Sports Vests Market Outlook, FY2016-FY2026F

    10.1 Market Size & Forecast

    10.1.1 By Value (USD) & Volume (Units)

    10.2 Market Share & Forecast

    10.2.1 By End User

    10.2.2 By Distribution Channel

  • © TechSci Research 4

    Table of Contents

    S. No. Contents

    11. Market Dynamics

    11.1. Drivers

    11.2. Challenges

    12. Market Trends & Developments

    13. Policy & Regulatory Landscape

    14. India Economic Profile

    15. Competitive Landscape

    15.1. Puma Sports India Private Limited

    15.2. Adidas India Marketing Private Limited

    15.3. Nike India Private Limited

    15.4. Under Armour India Trading Private Limited

    15.5. ASICS India Private Limited

    15.6. Fila Holdings Corporation

    15.7. Lotto Sport Italia Spa

    15.8. Decathlon Sports India Pvt Ltd.

    14.9. Shiv-Naresh Sports Private Limited

    15.10. Skechers Retail India Private Limited

    16. Strategic Recommendations

    17. About Us & Disclaimer

  • © TechSci Research 5

    Scope of ReportProduct of Interest (POI): Sports Apparel

    Review Period

    FY2016 – FY2019

    Base Year

    FY2020

    Estimated Year

    FY2021

    Forecast Period

    FY2022 – FY2026

    Year Range

    Sports apparel are clothing items that are worn during physical workouts or specific games,however, exclude accessories and shoes. Professional athletes, as well as commonpopulation prefer wearing sports apparel for their daily workouts and professional gamingsessions.

    Market SegmentationPRODUCT TYPE

    • T-shirts

    • Sweatshirts

    • Sports Vests

    • Track Pants & Tights

    • Others

    • Swimsuits

    • Sports Hoodies

    • Sports Bra

    REGION

    • North

    • South

    • East

    • West

    • Men

    • Women

    • Kids

    END USER

    • Exclusive Stores

    • Supermarket/Hypermark

    et

    • Multi-branded Stores

    • Online

    • Others

    DISTRIBUTION CHANNEL

  • Research Methodology

  • © TechSci Research 7

    Research Methodology

    ✓ Identifying Key Opinion

    Leaders

    ✓ Questionnaire Design

    ✓ In-depth Interviews

    Data Collection

    Developing List of Respondents

    Formulating Questionnaire

    Market Profiling

    Data Validation

    Data Analysis

    In-depth secondary research was conducted to determine overall market size, segmental market

    size and top players in the India sports apparel

    market.

    In order to conduct industry experts’

    interviews, TechSci formulated a detailed

    discussion guide.

    List of industry players and industry

    specialists was developed.

    TechSci conducted interviews with

    industry experts and industry players for data collection and

    verification.

    Data obtained as a result of primary and secondary research was

    validated through rigorous

    triangulation.

    The data was scrutinized using MS-Excel, statistical

    tools and internal proprietary database to obtain qualitative and

    quantitative insights about the India sports apparel

    market.

    Data Collection

    Data Filter& Analysis

    Research &Intelligence

    ActionableInsights

    BusinessSolution

    Primary Research Desk Research Company Analysis

    ✓ Recent Developments

    ✓ Market Changing

    Aspects/Dynamics

    ✓ Government Policies

    ✓ Conclusion

    ✓ Market Participants

    ✓ Key Strengths

    ✓ LinkedIn✓ TechSci Internal

    Database

    ✓ Factiva✓ Hoovers

    Paid Sources

    ✓ Company Websites✓ Company Annual

    Reports✓ White Paper Study✓ Financial Reports✓ Investor

    Presentations✓ Regulatory Body✓ Associations, etc.

    Secondary Research

    Primary Research

  • © TechSci Research 8

    Research Methodology

    Baseline Methodology

    Our dedicated team of industry experts has monitored and analyzed various aspects of India sports apparel market. The team has

    analyzed the outlook of various segments of this market, while considering the major influencing factors such as prolonged durability,

    improved range of motion, breathability of material, and superior comfort, among others. The study includes market forecasting,

    which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India sports apparel

    market.

    Methodology Followed for Calculation of Market Size:

    • Market Size by Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through

    exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as sports apparel

    companies, suppliers, channel partners, industry experts, and other industry participants.

    • The team interviewed more than 40 – 50 sports apparel companies, suppliers, 15 – 20 industry experts and other value chain

    stakeholders in the India sports apparel market to obtain the overall market size from FY2016 to FY2020, which was validated by

    the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size

    data during FY2016-FY2020.

    • The report includes the market size of only organized sports apparel market in India.

  • © TechSci Research 9

    Research Methodology

    • Respondents were asked about the current and future market growth rates, market shares by product type, by end user, by

    distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and

    supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.

    Revenue shares generated across various segments were further triangulated from other stakeholders.

    Methodology Followed for Calculation of Market Shares:

    • Market shares by product type, by end user, by distribution channel, by region and by company were calculated based on the

    responses received through primary surveys with industry experts, in which the respondents were asked about the market

    shares or revenue generated from various segments of sports apparel market. The final shares were calculated by taking the

    geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

    Methodology Followed for Forecasting:

    • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey

    results in SPSS/Tableau Software.

    • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

    India sports apparel market, TechSci Research used various forecast techniques such as:

    ✓ Moving Average

    ✓ Time Series Analysis

    ✓ Regression Analysis

    ✓ Econometric and Judgmental Analysis

  • © TechSci Research 10

    Research Methodology

    TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci

    Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate

    market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

    Partial List of Companies Interviewed Key Secondary Sources

    ▪ Puma Sports India Private Limited

    ▪ Adidas India Marketing Private Limited

    ▪ Nike India Private Limited

    ▪ Under Armour India Trading Private Limited

    ▪ ASICS India Private Limited

    ▪ Fila Holdings Corporation

    ▪ Lotto Sport Italia Spa

    ▪ Decathlon Sports India Pvt Ltd.

    ▪ Shiv-Naresh Sports Private Limited

    ▪ Skechers Retail India Private Limited

    ▪ World Bank

    ▪ TechSci Research Proprietary Database & Knowledge

    Repository

    ▪ Company Annual Reports

    ▪ Industry Magazines

    ▪ Industry Reports

    ▪ Statista

    ▪ News Dailies

    ▪ Credible Paid Databases

  • © TechSci Research 11

    Industry Brief

    According to TechSci report on, “India Sports Apparel Market By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others {Swimsuits, Sports Hoodies,

    Sports Bras}) By End User (Men, Women, Kids) By Distribution Channel (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Others) By Company By

    Region, Competition Forecast & Opportunities, FY2026”, India sports apparel market has exhibited extensive growth in the historical years and was valued at USD498.68 million

    in FY2020. The market is further projected to continue its growth in the forecast years, advancing with a CAGR of 16.06% between FY2021 and FY2026, to reach USD1005.68

    million by FY2026. India sports apparel market owes its growth to multiple factors like increasing brand awareness among Indians, rising purchasing power of Indian consumers,

    growing availability of sports apparels along with improving standards of living of the people in the country. Moreover, female and kid population of the country is getting involved

    in the sports activities actively thereby creating a demand pit for better and efficient sports apparel which in turn is driving the market growth in the forecast period.

    Indian sports sector is also witnessing a massive boost in the recent years attributed to the greater encouragement received in schools and colleges to take part in extra-

    curricular activities. Moreover, players nowadays are not confined to mainstream sports like cricket, football, and hockey, but are also winning world renowned medals in home

    games like, wrestling, kabaddi, yoga, etc. thus demand for complete and proper attire for the sportspersons is increasing the market exponentially.

    The report on India sports apparel market is segmented based on product type, end user, distribution channels, region and company. Based on distribution channel, the

    segments are further categorized into exclusive stores, supermarket/hypermarket, multi-branded stores, online, and others. Exclusive stores are brand related stores that only

    supply the apparels of a particular brand and provide customer satisfaction of original brand products. Whereas multi-branded stores are often sportswear stores that own

    franchises of the brands thereby providing the customers with a wider selection choice from multiple brands at a time. However, on the wake of the ongoing pandemic, the online

    channel of sales is projected to witness a noteworthy growth in FY2021. This is because online retail market offers a convenient option for sports apparel companies, due to low

    operating costs. Moreover, the advent of online retail has allowed consumers to easily checkout wide range of products on a single platform without having to spend a lot of time

    in stores.

    Indian economy was widely affected by the pandemic that set foot in early FY2020 and India sports apparel market was not untouched. Manufacturers of sports apparels have

    incurred huge financial losses due to the disruption of supply chain network across the country. Due to the lockdown restrictions, interstate travel and logistics were impacted,

    which are needed in order to maintain an efficient supply chain in the sports apparel industry. Moreover, while observing the lockdown, consumers were not able to visit multiple

    distribution channels and could only order the products online. However, after observing a setback, sports apparel market has observed a sharp rise in the demand for sports

    apparels in India in the post lockdown period as the government uplifted the restrictions imposed during the lockdown, following which more and more people have started

    engaging in physical activities in order to remain fit and active and decrease the possibility of illness. Furthermore, increasing popularity for apparels by Indian icons and

    preference of the population towards these icons and their suggestions for respective brands, drives the sports apparel market growth as well.

    Some of the top players in the India sports apparel market are, Puma Sports India Private Limited, Adidas India Marketing Private Limited, Nike India Private Limited, Under

    Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, Lotto Sport Italia Spa, Decathlon Sports India Private Limited., Shiv-Naresh Sports

    Private Limited, Skechers Retail India Private Limited, among others. The companies are involving themselves into research and development for the methods of better quality,

    and various quality analysis tests to provide better products.

    “Growing middle class population base in Tier II & Tier III cities in the country has the potential to become a major demand generator for sports apparels in India. Various

    companies have increased their presence in these cities by offering their products either through exclusive retailers or multi-branded retail outlets and online channels. Share of

    organized retail in these cities is currently low, which creates an opportunity for major organized brands to enhance their presence by offering products either in premium or

    economy range, to attract the middle-class population in these cities. Moreover, India’s Tier II & III cities mainly comprise middle class and lower middle-class population. In

    addition, by FY2025-2026, number of middle-class households in the country is expected to double and reach 113 million. This indicates significant opportunities for sportswear

    companies to address the demand during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management

    consulting firm.

  • © TechSci Research 12

    FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F

    Men 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

    Women 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

    Kids 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

    FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F

    Value (USD Million) Volume (Million Units)

    Sample Data - Snapshot

    India Sports Apparel Market Size, By Value (USD Million), By Volume (Million Unit) FY2016-FY2026F

    CAGR FY2016-FY2020By Value: xx%

    By Volume: xx%

    CAGR FY2021E-FY2026FBy Value: xx%

    By Volume: xx%

    India Track Pants & Tights Market Share, By End User, By Value, FY2016-FY2026F

    India Sports Vests Market Share, By Distribution Channel, By Value, FY2016-FY2026F

    FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F

    Exclusive Stores 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%

    Online 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

    Multi branded Stores 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

    Supermarket/Hypermarket 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

    Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

  • © TechSci Research 13

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    Report Name: INDIA SPORTS APPAREL MARKET

    FORECAST & OPPORTUNITIES

    FY2016 – FY2026

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    The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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