India Sports Apparel Market Forecast 2026
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Transcript of India Sports Apparel Market Forecast 2026
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MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com
INDIA SPORTS APPAREL MARKET
FORECAST & OPPORTUNITIES
FY2016 – FY2026
Published: April 2021
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© TechSci Research 2
Table of Contents
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on India Sports Apparel Market
5. Voice of Customer
5.1. Factor Influencing Purchase Decision
5.2. Brand Recall
5.4. Challenges Faced
5.5. Brand Satisfaction Level
6. India Sports Apparel Market Outlook, FY2016-FY2026F
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others)
6.2.2. By End User (Men, Women, Kids)
6.2.3. By Distribution Channel (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Others)
6.2.4. By Region (North, South, East, West)
5.2.5. By Company (FY2020)
6.3. Market Map (By Product Type)
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Table of Contents
S.No. Contents
7. India T-shirts Market Outlook, FY2016-FY2026F
7.1. Market Size & Forecast
7.1.1 By Value (USD) & Volume (Units)
7.2. Market Share & Forecast
7.2.1 By End User
7.2.2 By Distribution Channel
8. India Track Pants & Tights Market Outlook, FY2016-FY2026F
8.1 Market Size & Forecast
8.1.1 By Value (USD) & Volume (Units)
8.2 Market Share & Forecast
8.2.1 By End User
8.2.2 By Distribution Channel
9. India Sweatshirts Market Outlook, FY2016-FY2026F
9.1 Market Size & Forecast
9.1.1 By Value (USD) & Volume (Units)
9.2 Market Share & Forecast
9.2.1 By End User
9.2.2 By Distribution Channel
10. India Sports Vests Market Outlook, FY2016-FY2026F
10.1 Market Size & Forecast
10.1.1 By Value (USD) & Volume (Units)
10.2 Market Share & Forecast
10.2.1 By End User
10.2.2 By Distribution Channel
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Table of Contents
S. No. Contents
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Policy & Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
15.1. Puma Sports India Private Limited
15.2. Adidas India Marketing Private Limited
15.3. Nike India Private Limited
15.4. Under Armour India Trading Private Limited
15.5. ASICS India Private Limited
15.6. Fila Holdings Corporation
15.7. Lotto Sport Italia Spa
15.8. Decathlon Sports India Pvt Ltd.
14.9. Shiv-Naresh Sports Private Limited
15.10. Skechers Retail India Private Limited
16. Strategic Recommendations
17. About Us & Disclaimer
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Scope of ReportProduct of Interest (POI): Sports Apparel
Review Period
FY2016 – FY2019
Base Year
FY2020
Estimated Year
FY2021
Forecast Period
FY2022 – FY2026
Year Range
Sports apparel are clothing items that are worn during physical workouts or specific games,however, exclude accessories and shoes. Professional athletes, as well as commonpopulation prefer wearing sports apparel for their daily workouts and professional gamingsessions.
Market SegmentationPRODUCT TYPE
• T-shirts
• Sweatshirts
• Sports Vests
• Track Pants & Tights
• Others
• Swimsuits
• Sports Hoodies
• Sports Bra
REGION
• North
• South
• East
• West
• Men
• Women
• Kids
END USER
• Exclusive Stores
• Supermarket/Hypermark
et
• Multi-branded Stores
• Online
• Others
DISTRIBUTION CHANNEL
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Research Methodology
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Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to determine overall market size, segmental market
size and top players in the India sports apparel
market.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the India sports apparel
market.
Data Collection
Data Filter& Analysis
Research &Intelligence
ActionableInsights
BusinessSolution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
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Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India sports apparel market. The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors such as prolonged durability,
improved range of motion, breathability of material, and superior comfort, among others. The study includes market forecasting,
which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India sports apparel
market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as sports apparel
companies, suppliers, channel partners, industry experts, and other industry participants.
• The team interviewed more than 40 – 50 sports apparel companies, suppliers, 15 – 20 industry experts and other value chain
stakeholders in the India sports apparel market to obtain the overall market size from FY2016 to FY2020, which was validated by
the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size
data during FY2016-FY2020.
• The report includes the market size of only organized sports apparel market in India.
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Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by product type, by end user, by
distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and
supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.
Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
• Market shares by product type, by end user, by distribution channel, by region and by company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about the market
shares or revenue generated from various segments of sports apparel market. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
India sports apparel market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
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Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate
market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ Puma Sports India Private Limited
▪ Adidas India Marketing Private Limited
▪ Nike India Private Limited
▪ Under Armour India Trading Private Limited
▪ ASICS India Private Limited
▪ Fila Holdings Corporation
▪ Lotto Sport Italia Spa
▪ Decathlon Sports India Pvt Ltd.
▪ Shiv-Naresh Sports Private Limited
▪ Skechers Retail India Private Limited
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ Statista
▪ News Dailies
▪ Credible Paid Databases
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Industry Brief
According to TechSci report on, “India Sports Apparel Market By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others {Swimsuits, Sports Hoodies,
Sports Bras}) By End User (Men, Women, Kids) By Distribution Channel (Exclusive Stores, Supermarket/Hypermarket, Multi-branded Stores, Online, Others) By Company By
Region, Competition Forecast & Opportunities, FY2026”, India sports apparel market has exhibited extensive growth in the historical years and was valued at USD498.68 million
in FY2020. The market is further projected to continue its growth in the forecast years, advancing with a CAGR of 16.06% between FY2021 and FY2026, to reach USD1005.68
million by FY2026. India sports apparel market owes its growth to multiple factors like increasing brand awareness among Indians, rising purchasing power of Indian consumers,
growing availability of sports apparels along with improving standards of living of the people in the country. Moreover, female and kid population of the country is getting involved
in the sports activities actively thereby creating a demand pit for better and efficient sports apparel which in turn is driving the market growth in the forecast period.
Indian sports sector is also witnessing a massive boost in the recent years attributed to the greater encouragement received in schools and colleges to take part in extra-
curricular activities. Moreover, players nowadays are not confined to mainstream sports like cricket, football, and hockey, but are also winning world renowned medals in home
games like, wrestling, kabaddi, yoga, etc. thus demand for complete and proper attire for the sportspersons is increasing the market exponentially.
The report on India sports apparel market is segmented based on product type, end user, distribution channels, region and company. Based on distribution channel, the
segments are further categorized into exclusive stores, supermarket/hypermarket, multi-branded stores, online, and others. Exclusive stores are brand related stores that only
supply the apparels of a particular brand and provide customer satisfaction of original brand products. Whereas multi-branded stores are often sportswear stores that own
franchises of the brands thereby providing the customers with a wider selection choice from multiple brands at a time. However, on the wake of the ongoing pandemic, the online
channel of sales is projected to witness a noteworthy growth in FY2021. This is because online retail market offers a convenient option for sports apparel companies, due to low
operating costs. Moreover, the advent of online retail has allowed consumers to easily checkout wide range of products on a single platform without having to spend a lot of time
in stores.
Indian economy was widely affected by the pandemic that set foot in early FY2020 and India sports apparel market was not untouched. Manufacturers of sports apparels have
incurred huge financial losses due to the disruption of supply chain network across the country. Due to the lockdown restrictions, interstate travel and logistics were impacted,
which are needed in order to maintain an efficient supply chain in the sports apparel industry. Moreover, while observing the lockdown, consumers were not able to visit multiple
distribution channels and could only order the products online. However, after observing a setback, sports apparel market has observed a sharp rise in the demand for sports
apparels in India in the post lockdown period as the government uplifted the restrictions imposed during the lockdown, following which more and more people have started
engaging in physical activities in order to remain fit and active and decrease the possibility of illness. Furthermore, increasing popularity for apparels by Indian icons and
preference of the population towards these icons and their suggestions for respective brands, drives the sports apparel market growth as well.
Some of the top players in the India sports apparel market are, Puma Sports India Private Limited, Adidas India Marketing Private Limited, Nike India Private Limited, Under
Armour India Trading Private Limited, ASICS India Private Limited, Fila Holdings Corporation, Lotto Sport Italia Spa, Decathlon Sports India Private Limited., Shiv-Naresh Sports
Private Limited, Skechers Retail India Private Limited, among others. The companies are involving themselves into research and development for the methods of better quality,
and various quality analysis tests to provide better products.
“Growing middle class population base in Tier II & Tier III cities in the country has the potential to become a major demand generator for sports apparels in India. Various
companies have increased their presence in these cities by offering their products either through exclusive retailers or multi-branded retail outlets and online channels. Share of
organized retail in these cities is currently low, which creates an opportunity for major organized brands to enhance their presence by offering products either in premium or
economy range, to attract the middle-class population in these cities. Moreover, India’s Tier II & III cities mainly comprise middle class and lower middle-class population. In
addition, by FY2025-2026, number of middle-class households in the country is expected to double and reach 113 million. This indicates significant opportunities for sportswear
companies to address the demand during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management
consulting firm.
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FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F
Men 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Women 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Kids 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F
Value (USD Million) Volume (Million Units)
Sample Data - Snapshot
India Sports Apparel Market Size, By Value (USD Million), By Volume (Million Unit) FY2016-FY2026F
CAGR FY2016-FY2020By Value: xx%
By Volume: xx%
CAGR FY2021E-FY2026FBy Value: xx%
By Volume: xx%
India Track Pants & Tights Market Share, By End User, By Value, FY2016-FY2026F
India Sports Vests Market Share, By Distribution Channel, By Value, FY2016-FY2026F
FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F
Exclusive Stores 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
Online 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Multi branded Stores 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Supermarket/Hypermarket 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
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© TechSci Research 13
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FORECAST & OPPORTUNITIES
FY2016 – FY2026
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evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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