India - Land of Diversity Final1
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Transcript of India - Land of Diversity Final1
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India The Land of Diversity
Agenda
Factoids Geo ra h climate demo ra hics lan ua es econom and
government Traveling tips Business and social etiquette
Communication, decision making and management preferences Business protocol Business dress Greetings and conversation
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Hospitality and gifts Eating etiquette and public behavior
Panel discussion
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ArvinMeritors Presence in India
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Why India?
Tremendous growth and expansion opportunities
ur cus omers are o ng us ness n n a
Our competitors have a presence in India and have significantbusiness initiatives in place
Significant cost savings opportunities As of the year 2003, India's purchasing power parity was U.S.
$3.033 trillion, with a real growth rate of 8.3 percent
ArvinMeritor operates in a global economy we cannot rely soley
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on North American and European markets to remain profitableand competitive
A vast number of Indians are fluent in English
The auto component industry has grown by 17 percent in the lastfive years
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Given its vastness and varietthere is no single wayto understand India
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Geography
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Climate
Most of India has a tropical or subtropical climate, withe var a on n empera ure e ween seasons
Northern plains have a greater temperature range,with cooler winters and hotter summers
Mountain areas have cold wintersand cool summers as elevationsincrease sharply in the mountains,
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climate type can change fromsubtropical to polar within afew miles
Demographics
Seventh largest country in the world
Secon most popu ous country in t e wor a ter C ina
Population of more than 1 billion
Median age of 24
40 percent of the population falls in therange of 20-44 years old
70 percent of the population livesin villa es
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Has one of the largest populationsof technically qualified manpower
15 million doctors, engineersand scientists
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Languages
18 constitutionally recognized major languages
1,600 other languages and dialects
Hindi is the official language, spoken by 30 percent ofthe population
English is the co-official language
It is the common languageused in business situations
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It is spoken by most of theeducated Indian class
Economy
The Bombay Stock Exchange has around6 500 listed com anies which is second onlto NYSE
Allows and encourages foreign investments inmost industries except a few strategic ones
Holds the third-largest investor base in theworld
Among the only six countries in the world todevelop its own satellite-launch technology
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t more t an mov es a year, tproduces the largest number of movies inthe world
There are more than 13,000 movietheaters in the country
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Economy
In recent years, India has also emerged as a globalp ayer n n orma on ec no ogy an na eServices (ITES)
Since 2001-02, India has emerged as the sourcing hubfor almost all global automobile companies
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Government Structure
Is the world's largestemocracy, w an
electorate of more than600 million people
Federal structure is dividedinto 28 states and sevenunion territories
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Traveling to India Tips
Passport valid at least six months and Visa required by all
Exchange can be made at banks, airports orauthorized money changers
Illegal to exchange money throughunauthorized money changers
U.S. dollars and pounds sterling are easiest exchange
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, ,
Travelers checks widely accepted and may be changed at banks
To avoid additional charges, travelers should take checks inU.S. dollars or pounds sterling
Import of local currency and export of Indian currency is prohibited
Traveling to India Risks
It is recommended that travelers drink bottled water.
Milk is not pasteurized in rural areas, but in thecities and towns you can purchase pasteurized milk
Only eat well-cooked meat and fish, preferablyserved hot
Most Indian food may be considered spicy and could upset yourstomach if youre not used to the spices
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ou can request t at ess sp ce s use to prepare your mea atrestaurants
Health-care facilities are available in the larger cities
India is a country with a high number of medical doctors
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Decision-Making Preferences
In India, the highest-ranking officials make decisions
, , ,made
Trust is fundamental to the Indian decision-making process
Indians make decisions only after they have evaluated theirpotential business partners by observing them at parties,receptions and dinners
A strong relationship with the top decision maker candrastically reduce negotiation time
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It is important to include other team members because eventhough Indians may defer to the decision maker, offense maybe taken if interest is shown to only certain members of theteam
Decision making typically occurs at a slow pace
Management Preferences
Management style is authoritarian in traditional family-ownedbusinesses
Multinational firms in India support EI management practices
Relationship management
Teamwork in India is common, and Indians tend to be effectiveteam members
Very versatile
Task management -
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Indians prefer that plans are presented as an integrated system ofinterrelated parts (as in a holistic model)
Indians engaged in long-term planning will take cues from thepast in order to construct plans for the future
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Management Preferences
Time management
,project well than complete it on time
Indians are willing to work on several tasks at one time, since thenumber of responsibilities communicates ones importance
Indians would rather work on projects after they become urgent
Unless it has been specified that the deadline is critical asopposed to general, Indians assume that timelines are open tochange as circumstances arise
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A foreign businessperson should allow several more days in Indiathan expected to finish business
Foreign managers in India must emphasize the importance of adeadline if they wish to see a project completed on time.Otherwise, they should be prepared to wait for employees tocomplete the task on their own terms.
Business Protocol
Hierarchy matters in India
Seniority, age and authority are respected in India,both in business and in public life
As a sign of respect, the subordinates stand up whenthe boss enters the meeting room
Women executives, in senior positions, are a relativelynew phenomenon in the Indian business environment
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If you are a woman, you will find people respectful andcourteous
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Business Negotiation
The pace of business meetings is far more relaxed thann some o e es ern coun r es
Indians do not directly jump into business negotiations
Showing hospitality is a part of the negotiationprocess. Often, meetings start by offering tea/coffeeand snacks (it is courteous to accept the offer)
Indians tend to take larger risks with
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a person whose intentions they trust one's credibility and trustworthinessare critical in negotiating a deal
Business Dress
Normal business dress for men isa suit and tie
Since India is warm, a full-sleevedshirt with a tie is also acceptable
In most companies, particularly in
the IT sector, the dress code ismuch more casual For foreign women, pantsuits or
long skirts, which cover the knees,are acceptable to wear
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, -acceptable for business dress
One can wear casual dress if invited to a social gathering If a foreigner wears an Indian costume (kurta-pajama for men,
and sari or salwar-suit for women), it is appreciated and seen as agesture of friendship
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Greetings
The traditional way of greeting is performed by, ,
saying namaste (nah-mas-tay) or namaskar(nah-mas-kar), with a slight bow
While the namaste or namaskar are Hindu waysof greeting, they are also accepted among allother communities
Among Muslims, the traditional greeting is assalaam-wale-kum -
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,
kum-salaam (may peace be on you, too)
Sikhs traditionally greet each other by saying sat-siree-akaal
Shaking hands with women, since it involves physical touch, is notuniversally accepted in Indian society
Business Conversation
In general, Indians are open and friendly
Discussing one's family and personal life is normalamong Indians
Indians seldom expresstheir disagreement in adirect manner
Open disagreement is
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likely to be interpretedas being hostileand aggressive
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Business Conversation
Popular conversation topics are politics, cricket, moviesan n an econom c re orms
It is important to appreciate India as an ancient andrich civilization, and most Indians are proud of theirheritage
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Names and Titles
It is advisable to prefix the name with a Mr., Mrs.or ss , or e pro ess ona e o e person(Doctor or Professor)
Regional differences: North India: women adopt the husbands family name
after marriage
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after marriage
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Names and Titles
Regional differences:
Mr. Praveen Chandra Kulkarni will be addressed as Mr. Kulkarnior as Praveen, if the relationship is informal
South India:
Men do not have a family name. Instead, the name of one'sfather and/or the ancestral village/town is used for the purpose
The name Kamundari Ranganthan Suresh will be written as K. R.Suresh
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Ancestral place is KamundariFather's name is RanganathanHis first name is SureshHe will be addressed as Mr. Suresh or if the relationship isinformal, as just Suresh
Hospitality
Hospitality is a key value in Indian culture
Indians normally go out of their way to accommodatethe requirements of the guests
A foreigner visiting India is likely to receive socialinvitations from even minor acquaintances Indianslike to make a visitor feel comfortable
Drop in anytime is a genuine invitation
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It is normal among Indians to drop in for a socialvisit
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Business Gifts
Gift giving is customary and is seen as a sign offriendshi
Use red, yellow, green or blue-colored wrappingpaper white and black colors are consideredinauspicious
Normally, gifts are not opened in the presence ofthe giver
If you have worked or lived with Indians, aframed photograph with them as a gift would be
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If you are invited to an Indian's home for dinner,you must take some kind of gift, such as a box ofsweets (like the ones sampled here today) orflowers
Eating Etiquette
Eating and drinking are intimately tied to Indian customs and religion
For a lar e number of Indian Hindus eatin meat is a reli ious taboo
While planning a meal for your Indian guests (or placing an order in arestaurant), ask if they are vegetarians or non-vegetarians
Non-vegetarian Hindus do not eat beef, and Muslims do not eat pork
Muslims eat meat that is halal or ritually slaughtered Jains eat cereals and lentils, but do not eat meat, honey or even most
vegetables
Traditional Indian dishes are eaten with the hands when it is necessaryto use our hands, use onl our ri ht hand, as the left hand is
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considered unclean
Drinking is prohibited among Muslims, Sikhs and in many other Indiancommunities
Among urban educated Indians, this is not strictly observed
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Eating Etiquette
Even guests who drink will not drink alcohol on certain occasionssuch as reli ious festivals or if there is an elder hi hl res ectedrelative present
Traditional Indian women, regardless of their religion, don'tsmoke or drink
Remember, most Indian dishes are quite spicy to the westernpalate
While ordering Indian food, you might want to ask thewaiter/steward how spicy a given dish will be
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n many n an omes an p aces o wors p, one s expecte toremove his or her shoes before entering
Observing this custom is particularly important if you or yourfamily have received a personal invitation or if the function youare attending is a familial one
We owe a lot to the Indians, who taught us how to count,without which no worthwhile scientific discover
Unity in Diversity
India is the cradle of the human race, the birthplace ofhuman speech, the mother of history, the grandmother
could have been made.
-Albert Einstein
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o egen , an t e great-gran mot er o tra ition.Our most valuable and most instructive materials in the
history of man are treasured in India only.
-Mark Twain