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INDIA GIFTING MARKETFY2015 – FY2025

FORECAST & OPPORTUNITIES

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Scope of ReportProduct of Interest (POI): Gifting

Review Period

FY2015 – FY2018

Base Year

FY2019

Estimated Year

FY2020

Forecast Period

FY2021 – FY2025

Year Range

India gifting market is projected to grow from an estimated $ 119 million in 2019 to $ 159 million by 2025. Anticipated growth of gifting market in India can be attributed to rising disposable income and increasing influence of western culture across the country. Moreover, increasing marketing activities by leading brands coupled with personalization and customization in gift products are some other drivers of gifting market in India. Also, factors like creative packaging, personalized notes, initial engraved boxes, etc., together with a seamless buying experience, especially through online platforms, are boosting the country’s gifting market. Market Segmentation

REGION

• North• East• West• South

PURPOSE

• Corporate Gifting • Personal Gifting

DISTRIBUTION CHANNEL

• Online• Offline

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Table of ContentsS. No.

Contents Page No.

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Gifting Market

4. Executive Summary

5. Voice Of Customer

5.1. Brand Awareness

5.2. Sources of Information

5.3. Preferred Mode of Purchase

5.4. Factors Influencing Purchase Decision

6. India Gifting Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Purpose (Corporate Gifting & Personal Gifting)

6.2.2. By Distribution Channel (Online & Offline)

6.2.3. By Region (North, East, West, South)

6.2.4. By Company (FY2019)

6.3. Market Attractiveness Index

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Table of Contents

S. No.

Contents Page No.

7. India Corporate Gifting Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Distribution Channel

7.2.2 By Region

7.3. Pricing Analysis

8. India Personal Gifting Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Distribution Channel

8.2.2 By Region

8.3. Pricing Analysis

9. Supply Chain Analysis

10. Import-Export Dynamics

11. Market Dynamics

11.1. Drivers

11.2. Challenges

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Table of ContentsS. No.

Contents Page No.

12. Market Trends & Developments

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

15.1. Company Profiles

16. Strategic Recommendations

17. About Us & Disclaimer

RESEARCH METHODOLOGY

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Research Methodology

Identifying Key Opinion Leaders

Questionnaire Design In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the India gifting market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the India gifting market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights Business

Solution

Primary Research Desk Research Company Analysis

Recent Developments Market Changing

Aspects/Dynamics Government Policies Conclusion

Market Participants Key Strengths

LinkedIn TechSci Internal

Database

Factiva Hoovers

Paid Sources

Company Websites Company Annual

Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.

Secondary Research

Primary Research

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Research Methodology

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India gifting market. The team has

analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising

disposable income and increasing influence of western culture. The study includes market forecasting, which would enable our

clients to take better decisions while planning their strategy to achieve sustainability in India gifting market.

Methodology Followed for Calculation of Market Size:

• Market Size By Value: Market size, in terms of value, for the year FY2019 was calculated based on information collected

through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as kids

wear companies, channel partners, market influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 gifting companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20

industry experts and other value chain stakeholders in India gifting market to obtain the overall market size for FY2015-

FY2019, which was validated by using Delphi technique. Taking standard deviation into consideration, the market size was

averaged out, to arrive at the market size data during FY2015-FY2019.

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Research Methodology

• Respondents were asked about the current and future market growth rates, market shares by purpose, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by purpose, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of gifting market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India gifting market, TechSci Research used various forecast techniques such as:

Moving Average

Time Series Analysis

Regression Analysis

Econometric and Judgmental Analysis

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Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

Archies

Ferns N Petals

Mini So

Uniqlo

Beccos

Floweraura

Hall Mark

World Bank

TechSci Research Proprietary Database &

Knowledge Repository

Company Annual Reports

Industry Magazines

Industry Reports

News Dailies

Credible Paid Databases

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Industry Brief

According to a recently released TechSci Research report, “India Gifting Market By Purpose (Corporate Gifting & Personal Gifting), By

Distribution Channel (Offline and Online), By Region, Competition, Forecast & Opportunities, 2025”, gifting market in India is projected to

surpass $ 159 million by 2025 on account of rising disposable income levels and increasing influence of western culture across the country. Due

to increase in internet and smartphone penetration, online sales channel of the country’s gifting market is growing. Consequently, the share of

offline segment is expected to decline due to surging online sales as more and more people are going digital and leading market players like

Archies, Mini So, Ferns & Petals, etc., are also strengthening their online interfaces to offer a smooth shopping experience to consumers at the

comfort of their home or on-the-go. Tier 1 cities remain the dominant markets for online sales. Nevertheless, the offline channel would continue

its market dominance during the forecast period.

 

Major players operating in India gifting market include Archies, Ferns & Petals, Mini So, Beccos, Uniqlo, among others. In 2019, Archies held the

largest share in the country’s gifting market, and the company is expected to continue its dominance through 2025. Leading players are focusing

on expanding their product portfolios to maintain sustainable growth in the country’s gifting market. The companies are also expanding their

distribution reach by opening more outlets as well as selling their products through online channel.

“India gifting market is expected to grow at a steady pace in the coming years due to increase in disposable income and growing affluence,

especially among millennials. An increasing number of people are now moving from traditional gifting options like edibles and greeting cards to

unique and unconventional customized gifting ideas. Consumers in India want to be surprised by innovative products and ideas, creative

packaging, personalized notes, initial engraved boxes, etc., as more and more people have both the willingness and ability to pay for

unconventional gifts. Young adults are the primary buyers in India gifting market, and they consequently form the target consumer segment for

the major gifting players operating in India.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global

management consulting firm.

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Sample Data - Snapshot

India Gifting Market Size, By Value (USD Million), FY2015–FY2025F

FY2015 FY2019 FY2020E FY2025

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

By Value (USD Million)CAGR BY VALUE: XX% CAGR BY VALUE: XX%

India Gifting Market Share, By Company, By Value, FY2019

Total Company 1 Company 2 Company 3 Company 4 Company 5

100% 25%

20%

17%12%

8%

India Corporate Gifting Market Share, By Distribution Channel, By Value, FY2015–FY2025F

FY2015 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 FY2024 FY2025

50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%Offline

Online

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Report Name: INDIA GIFTING MARKETFORECAST & OPPORTUNITIES

FY2015 – FY2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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