India Environmental Scan
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Transcript of India Environmental Scan
India Environment Scan
Indian Subcontinent – Interesting Facts
Richest country until the time of British Invasion
5,000 year old ancient civilization
325 languages spoken – 1,652 dialects
18 official languages: Four major world religions, Hinduism,
Buddhism, Jainism and Sikhism originated here
28 states, 7 union territories
1.14 Billion population. Second largest in the world.
Seventh-largest country by geographical area
Environment Scan Macroeconomic Variables
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200
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600
800
1000
1200
1400
2004 2005 2006 2007 2008
E
2009
E
GDP (Bn. US$)
Growth Indicators
- GDP has grown from USD 670 Billion in ’04 to USD 1230 Billion in ’08
- GDP per capita is estimated to have grown from USD 570 in ’04 to USD 1074 in ’08
- India’s GDP has consistently grown over the last few years, and in spite of the recession in the core sectors, is
expected to grow by around 7% (in real terms) in 2009
0
200
400
600
800
1000
1200
2004 2005 2006 2007 2008
E
2009
E
GDP per capita (US$)
Environment Scan Demographics
Population - Age-wise Break-up
0%
20%
40%
60%
80%
100%
2004 2005 2006 2007 2008
Above 50
40-49
30-39
20-29
15-19
0 -14
Semi UrbanPopulation%
Population Growth
-1.14 Bn in ’08. Total population has grown by 1.6% since 2001.
-Urban - 324 to 365 Mn.
-15- 39 Yrs Growth - 455 to 489 Mn.
- 34 Mn growth coming from 15-39.
-More than 40% of the population is in the range of 15-39. Around 30% is below 15
- Around 70% of India’s population is below the age of 40.
Urbanization in India
No. of Cities: 6
Total Population: 55 Mn
No of Cities: 29
Total Population : 50 Mn
No. of Cities : 36
Total Population : 30 Mn
No. of Cities : 362
Total Population : 70 Mn
No. of Cities : 4728
Total Population : 125 Mn
Total Urban Centers : 5161
Total Urban Population : 330Mn
% of All India : 30%
Metro : 4,000,000+
Mini Metro : 1,000,000+
Class 1A : 500,000+
Class 1 : 100,000+
Other Urban : 5,000+
TOWN CLASS /
POPULATION STRATA
Environment Scan Demographics
0
50
100
150
200
250
2004 2005 2006 2007 2008
Household - Income Distribution
Total Households
Number of H/H earning morethan US$1,000 p.a.
Number of H/H earning morethan US$3,000 p.a.
H/H Growth
- Total H/H to grow from 181 Mn to 214 Mn
- USD 1K pa H/H from 158 Mn to 182 Mn
-USD 3K pa H/H from 27 Mn to 33 Mn.
-25 Mn H/H to come from USD 1K + pa slot
- Upper Middle Income group H/H on the rise.
Environment Scan Demographics
The Increased Surplus Income in Urban India
0%
10%
20%
30%
40%
50%
60%
All India Urban Rural Top 20 Cities
Surplus Income Rate (% of Household Income)
The rate of Surplus Income has grown tremendously in the recent years, specifically in the Urban
India, further so in the Top 20 Cities of India
It currently stands at 25% for All India, around 30% for Urban India and a staggering 50% for the
households in the Top 20 Cities
Top 20 Cities :
Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Chennai, Ahmedabad, Pune, Surat, Kanpur, Jaipur,
Lucknow, Nagpur, Bhopal & Coimbatore, Faridabad, Amritsar, Ludhiana, Chandigarh & Jallandhar
Environment Scan
More than 50% of Households will form the “Consuming Class” in Urban India by 2016
The High-Income segment will triple in 2016, quadruple in boom-towns
The Consuming-Class Boom
0%
20%
40%
60%
80%
100%
1998-99 2001-02 2004-05 2007-08 E 2015-16 E
% o
f P
op
ula
tio
n
Low Income Aspirants Consuming Class High Income
Consumer Share of Wallet
Food & Beverages account for Over 1/3rd of Consumption Expenditure of Households in India
across all urban city groups.
Income growth likely to result in significant growth across categories
37%
22%
11% 7% 6%4%
10%
3%
Food, Beverages & Tobacco Transportation Housing & Utilities
Health Care Apparel Education & Recreation
Household & Personal Products Communication
Regional Trends
NORTH
• Extreme Temperatures – April to Sep. Important
Months
• Summer Months – Mar to Oct. Max 50 ºC
•Winter Months – Nov to Feb. Min 0 ºC
• Hindi is the dominant language in the Northern
India.
• Relatively Extravagant & Contemporary Outlook
•More receptive to Change (especially in larger
towns)
• High spend on Lifestyle Products
•Critical Urban centers in North India are – New
Delhi (& NCR), Chandigarh, Ludhiana, Amritsar,
Jallandhar, Lucknow, Kanpur & Jaipur.
• The Lower Himalayan range offers perfect ground
for Orchards and is also an important Natural
Mineral (Mountain) Water source
•North India has the higherst percentage of
Diabetics.
EAST
• Hot & Moderate most part of the year.
• Hilly Regions in NE has cold temperatures
• Summer Months – Feb – Nov. Max 35-40 ºC
• Winter Months – Dec –Jan Min 10 ºC
• Hindi is primarily spoken in Bihar. Most of the
Other states have their own languages like Bengali,
Orria etc
• Primarily Orthodox and Conventional and
Extremely Budget Conscious
• Less receptive towards Change.
• Relatively higher spend on Utility Products.
• Tea is the most popular drink.
•Important urban centers include Kolkata, Patna,
Bhubeneshwar. Ranchi.
• Important Tea Producing Belt. Home to the famous
Darjeleeng & Assam Tea.
Regional Trends
WEST
• Mostly Pleasant Temperatures with High Humidity
(Except MP, that has an extreme climete)
• Summer Months – Mar to Nov. Max 35-40 ºC
•Winter Months – Nov to Feb. Min 7-10 ºC
• Though every state has its own language (Marathi,
Gujarati and Konkani), Hindi is widely known and
accepted language for communication.
•Progressive Outlook
• Highly receptive towards Change.
• High spend on Lifestyle Products
• Critical Urban centers in West India are – Mumbai,
Ahmedabad, Pune, Surat, Nagpur, Bhopal & Indore.
• The Western Region is an important fruit
producing belt and is home to the world famous
“Alfanso” variety of Mangoes as well as
international quality Grapes
SOUTH
• Relatively Warm to Hot & Humid for most part of
the year.
• Coastal regions receive significant rainfall during
monsoon season (June-Sep)
• Temperature ranges : Max 35-40 ºC and Min
10-15 ºC
• Every state in South has its own Language, Media
& Tastes. Hindi is not spoken or understood by the
masses.
• Very Orthodox and Staunch in their outlook.
Extremely pragmatic in their spends
• Slow and Cautious approach towards change.
• Coffee is the most popular drink in South. This
region consumes more than 50% of Coffee in India.
• Another famous drink is Coconut Water. That is
consumed Naturally (not in packaged form).
•Important urban centers include Bangalore,
Hyderabad, Chennai. Coimbatore, Kochi, Vizag.
• Important Tea & Coffee Producing Belt.
Thank You