“The Nine Point Agenda”

Before Entering India

Introduction to India !!!Indian economy does not need introduction with respect to its location, literacy, population, geography & languages & many other factors. This presentation is completely for the practical aspects important for the entrepreneurs of the world. Be it small, medium or big companies. Indian economy & market has immense potential & a lot to offer entrepreneurs of the world. Through this presentation we intend to bring you the “NINE POINT AGENDA” for you to succeed in the Indian market. The views are based on the feed back & reviews of various international Companies established in India collaborated with our practical experience in handling these companies and watching their success or failure .Keeping yourself close to these factors will assure you success in cracking Indian market.

1. Do not , take it easy !! Never underestimate the Indian market, India is a huge market with very high number of population growing. It might crave you, looking at the market size. But never take it easy, the variety of people in India can really surprise you to a great extent.

India has accommodated all religion of the world with six major religion , they speak 780 Languages & many tradition and cultural differences , classes of people and its not easy to cater to such wide variety of population. Hence precisely understand your market behaviors and its size before entering Indian market.

2. Right Legal & Capital Structure

Precise understanding of right legal structure for your organization is the key & it completely depends on your short term & long term plans for India. Understand your structure well is one of the key factors.Assessing the right capital structure i.e equity , preference or debt is the key for India operation. Factors like Cost of Capital , High interest rates in India & repatriation of capital and profits shall be well studied to have right combination of your capital structure.High debt cost could be a concern to raise funds through local Indian banks & exchange fluctuations.

3. India moves at its own pace

Generally its is difficult for foreign companies to move faster then India allowed them. So its important to plan your timeline accordingly and have additional cushion to your deadlines to set right your plans. Bureaucracy exists and its difficult to manage by foreign nationals , hence take help of the local consultants having expertise in the relevant area.

4. Seek Advice :- Existing Companies

It is always advisable to have an opinion and advice from the companies who are already established in India. Have advice from companies from your country. Discuss the practical issues faced by them and learn from them will save a lot of time , energy & Cost.Choose your Consultants with references , proper feed back & background check if possible.

5. Think Global & Act local

It is really important to Blend in the Indian Knowledge & Approach with your experience and approach. You need to act locally in order to move things faster and better way and keeping your global agenda and goal in mind. Implementing the global practices completely my effect the implimatation plan & Delay lot of things.

6. Have right people & show confidence in them

Manpower , key of success for your organization , recruit right people & Talent, have confidence in them, Feed theme with the vision of your organization in them and let them prove there efficiency. They will not disappoint you.

7. Operate from India , then your Country

Many of the Companies keep major operation in their country & each & every small decision is being taken from the head quarters. This is a de motivation for Indian resource. This creates dis guise situations where in people at site could not do anything even after understanding the whole situation, So have operations from India except for the major global decision.

8. Have clarity on Compliances & Taxation

Key for the long term success of Indian operation is understanding the tax structures and Compliance applicable to your organization. Having reviewed them regularly and complying them. For any non compliance or non clarity have direct contact with the authorities. They will guide you.

9. Have patience & be persistent

The most important and key behind the success in Indian market is to have patience & persistence in each and every activity be it marketing , licenses , reporting and operations. Keep yourself focused and on the job , things will be on the track gradually.

• © 2015 SRCorporate, All rights reserved.• “SR Corporate” refers jointly to S R Corporate Services Private Limited India Through

this presentation S R Corporate does not provide any services to clients or reader. S R Corporate is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. The presentation contains the opnion of the S R Corporate consosidated through various content online and the experience of its promoters over the years in serving the foreign companies in India. Any clarification mail us at rakesh@srcorporate.com

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