India Education Entrepreneurship Day 2014 - Sales & Marketing Session
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14-Sep-2014 -
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Transcript of India Education Entrepreneurship Day 2014 - Sales & Marketing Session
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STAY TRUE TO THE PATH
Prema SagarPrincipal and Founder
Genesis Burson-Marsteller
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Entrepreneurship is about
IdeaVisionBelief and Values
Hard workProjecting capabilitiesBuilding relationships
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What’s missing from that list?
FUNDING
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MY JOURNEYI started with two gold bangles and an ideaStep by step, built a firmAcquired because of what we offer that no one else didWe are still a big, small firm
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TODAY THE NOISE IS ONLY ABOUT FUNDING
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Staying true to your values
Even more so when you are an education start-up
Branding and communication
Cut through the clutter in the market with clear, focused messaging
TWO THINGS MATTER THE MOST
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Messaging should concentrate onCore strengthsValuesDepth and breadth of faculty
SET YOUR COMMUNICATION GOALS
Vehicles should beDigitalVisualKnowledge-sharing
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Create and communicate a clear distinguisher
Winning is easy, if you can answer the question: Why You?
EDUCATION IS AN EXCITING SPACE