INDIA CIRCUS_brand overview_Intnal

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India’s foremost contemporary and affordable lifestyle brand

Transcript of INDIA CIRCUS_brand overview_Intnal

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India’s foremost contemporary and affordable lifestyle brand

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Create. Curate. Contemporary. Culture

India Circus offers contemporary-chic, sophisticated, and affordable style for various areas

of your life, from home décor to personal accessories. Inspired by life in India today, India

Circus appropriates this rich effervescent, historic, and idiosyncratic experience into its

designs. With a diverse All-Indian palette, the India Circus vision juxtaposes India’s decadent

royal past with her modern urban-scape and even local handicrafts, and so much more, to

offer a refreshingly distinct and vibrant aesthetic.

With two successful decades of experience as an award-winning artist and designer, Krsna

Mehta embarks on his first entrepreneurial venture with India Circus. Remaining committed

to design, Mehta and his India Circus studio create all of India Circus’ characteristic prints

and patterns. Currently commissioning its own manufacturing as well, India Circus dedicates

itself to bring clients affordable luxury without ever compromising on pristine and

impeccable quality.

India Circus manages its own brand online from its website www.indiacircus.com, and

delivers its products within India and worldwide. India Circus has already established

successful partnerships with various domestic retail giants, including Westside, @home and

Future Group departmental stores in India, which feature select product ranges.

About

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A SnapshotLaunched in November 2012

75+ design connoisseurs working with us

Facebook: 180,000 followers & growing with 9,000 people talking about us

Product Mix8 categories 75+ sub categories 150+ designs 1000+ products

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Our CustomerPredominantly young and affluent. Age group of 20-50 years

Indophiles. Individuals with a penchant for style and quality. Colour Aficionados.

Registered Online Customers are 25,000+ and growing on www.indiacircus.com

Geographic spread of customers: India - 80% | International - 20%

Reaching out millions of target customers through 50 and growing partnerships

with select online websites over the world like Jabong.com, FabFurnish.com,

Flipkart.com, etc… in India and WestWing, Gilt Groupe, Fab.com, HauteLook

(Nordstorm group) and many others throughout the world

Available worldwide and ship to 200+ countries

Retail and Institutional Associations: Over 100 retail trade partners across the globe

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To be the most celebrated Lifestyle brand of India

Brand Vision

To offer aesthetic, contemporary, and Indo-centric products at affordable prices

STRATEGIC FOCUS

India Circus website - www.indiacircus.com

Online Partnerships: Domestic and International

Trade Associations: Retail, Corporate and Institutional

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Our design is premium, and we have Krsna Mehta as our

Design Director. He is known the world over for his

aesthetic taste in textiles and art. India, its madness, and

colours inspire him to bring India Circus alive.

He has been associated with a number of lifestyle brands

like The Elephant Company, The Bombay Store, Good

Earth, Zeba, Godrej and Metro, to name a few, for his

impeccable sense of design and art.

His vision is to make Indian art more contemporary. For

India Circus, this vision translates into home décor and

lifestyle products.

All the products are inspired by India, but with a twist.

Krsna Mehta

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www.indiacircus.com is an exciting and user-friendly e-store that offers contemporary-

chic and aesthetically Indo-centric lifestyle merchandise.

indiacircus.com offers state-of-the-art User Interface (UI) and features to customers, few

of which are mentioned below:

- Wide range of design centric lifestyle products

- Elaborate Product details with quality pictures and options

- Guarantee of 100% authenticity and exceptional quality standards

- Easy Navigation

- Easy Search option to find what customers are looking for

- Handy Sorting and filter options

- Personalized Account page

- eGift Vouchers

- Simple and Quick Checkout

- Ship it as a gift option

- Secured and wide range of Payment options.

- Online and Offline support

- Shipping info with tracking details etc…

Online

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Our 5,000 sq. ft. state-of-the-art distribution centre in Bhiwandi, Maharashtra is

equipped with the latest technology and equipment. This location will serve as the retail

distribution centre, supplying goods to retail stores and shop-in-shop facilities. It will also

be the order-fulfillment centre, supplying goods to end-users, thus enabling the smooth

functioning of our business. This location will play a crucial role in India Circus’ inventory

management and distribution process.

Our well-planned and efficiently-designed distribution centre has enabled us to reduce

our overheads, which, in turn, has a favorable impact on the final price of the product

delivered to our end users. We have tied up with three of the most efficient logistics

service providers, who guarantee a timely execution of domestic and international

shipments.

Distribution & Logistics

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Domestic Online Partners

… many more

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International Online Tie-ups

The Middle East

Singapore

Australia

USA and Canada

USA and Europe

Canada and USA

Europe and Brazil Singapore and Asian countries

… more

Australia, New

Zealand, Malaysia,

Thailand and Singapore

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Successful collaborations with WestWing – leading home and living

website across 8 countries in Europe

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Reaching out to 14mn customers in USA and Canada

thru HauteLook - a Nordstorm Company

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Gilt - one of the leading designer based sale website with over 8mn

customer base in the USA

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The Home - one of the leading Home & Lifestyle website in Australia

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Brandsfever – South East Asia’s leading Fashion & Lifestyle portal

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HOME DÉCOR

Cushions

Doormats

Candles

Candle Bases and

Votives

Photo Frames

Multi Utility Storages

Clocks

Table Lamps

Tissue Box holders

DINING

Mugs

Engraved Mugs

Coasters

Wooden Trays

Table Mats & Napkins

Table Runners

Printed Tumblers

Stoneware

Dinnerware

PERSONAL ACCESSORIES

Bags

Laptop Bags and Sleeves

Tablet Covers and Sleeves

Utility Pouches

iPhone and Samsung Covers

Umbrellas

Gift Cards, Boxes and Envelopes

Visiting Card Holders

Watches

Sippers

Towel

Fridge Magnets

Key-chains

Product Categories

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STATIONERY

Notebooks

Mousepads

Paper weight

FASHION

Apparels

Stoles

Jewelry

T-Shirts

WALL ART

Krsna Art - Framed

Krsna Art - Mounted

Posters

RUGS

FABRICS

FURNITURE

Product Categories

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Brand Sticker& Story Card

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Ad Layouts

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As seen in..

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Facebook

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Twitter

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Pinterest

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