Assessing Customer Purchase Behaviour at India Bazaar Retail Ltd.

This case helps us to understand how to assess consumer purchase behaviour.

Consumer behaviour is the study of individuals, groups, and the process they use to select and dispose products to satisfy their needs.

It is based on consumer buying behaviour with the customer playing the three distinct role of user, payer and buyer.

It attends to understand decision making process of buyers both individual and in groups.

INDIA BAZAAR RETAIL LTD. -INDIA BAZAAR GROUP

INDIA BAZAAR RETAIL LTD.

India Bazaar Retail Ltd. was the retail arm of India Bazaar Group, a US$ 10 billion corporation.

The company ventured into the food and grocery retail sector in 2010.

India Bazaar Retail Ltd. expanded its presence across the country under the brand name “Samagri”. Samagri was a one-stop shopping destination for the entire family.

Need for assessing Customer Purchase Behaviour

As customer’s tastes and preferences are changing, the market scenario is also changing from time to time.

Income level, life styles and social class of people have completely changed.

Buying habits and place of buying has shifted from haat markets to departmental stores.

KEYWORDS IN THE CASE : Customer satisfaction

Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation.

Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals.

 In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

Flow: Customer satisfaction

Retailing

Retail is the sale of goods and services from individuals or businesses to the end-user.

A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit.

The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public.

Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.

Operations management

Operations management is an area of management concerned with overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services.

 It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed, and effective in terms of meeting customer requirements.

It is concerned with managing the process that converts inputs (in the forms of materials, labour, and energy) into outputs (in the form of goods and/or services).

Pilot Testing

Small scale preliminary study.

Evaluate feasibility, time, cost, adverse event and effect size.

Used to reduce cost, as these are less expensive than full experiments.

To evaluate the competency of the questionnaire.

To determine the quality of the particulars.

Objective of Pilot Testing

Pilot study is a small experiment designed to test logistics.

Gather information prior to a large study.

Improve the actual study’s quality and efficiency.

Reveal deficiencies in the design of a proposed experiment or procedure and these can then be addressed before time.

A good research strategy requires careful planning and a pilot study will often be a part of this strategy.

Advantages

Carried out before large scale quantitative research in an attempt to avoid time and money being wasted on an inadequately designed project.

Pilot experiments are used to sell a product and provide quantitative proof that the system has potential to succeed on a full scale basis.

It often provides the researcher with ideas, approaches, and clues you may not have foreseen before conducting the pilot study.

It can greatly reduce the number of unanticipated problems because you have an opportunity to redesign parts of your study to overcome difficulties that pilot study reveals.

Limitations

Pilot study is done on a smaller scale. Thus, actual results of the study may vary from the results of pilot study.

A pilot study is usually carried out on members of the relevant population, but not on those who will form part of the final sample.

A pilot study is normally small in comparison with the main experiment and therefore, can provide only limited information on the sources and magnitude of variation of response measures.

AnalysisBill No. Particulars Bill No. Particulars

12350 PONDS MAGIC TALC 400 GMS.   54580 CADBURYS GEMS 12.3 G

12350 VASELINE BODY LOTION TOTAL MOISTURE 300 ML   54580 RICE KURNOOL SONAMASURI 25 KG NEW

12350 PRIYA GINGER&GARLIC PASTE 200 GMS.   54580 RICE KURNOOL SONAMASURI 25 KG

12350 DIVYA DEEPAM GINGELLY OIL 1 LTR.   54580 KURKURE HYDERABADI STYLE 45 GMS.

12350 VIJAYA SUNFLOWER REFINED OIL 1 LTR REFIL   54580 UNIBIC JAMZ BISCUIT 150 GMS.

12350 VEGAN WET DOSA BATTER 850 GMS   54580 UNIBIC CHOCONUT COOKIES 135 GMS.

12350 AKROOT 100 G      

12350 BADAM DAL 50 G   31089 BAJAJ ELECTRIC RICE COOKER RCX5

12350 BESAN 500 G      

12350 DALCHIN 10 G   3001 SUGAR 5 KG

12350 GREEN ELAICHI 20 G      

12350 JEERA 50 G   5316 SUGAR 5 KG

12350 KAJU SPLIT 100 G      

12350 KISMISS 2 QUALITY 50 G   5213 CADBURYS PERK CHOCOLATE 13.5 GMS

12350 MUSTARD BIG 100 G   5213 PARACHUTE COCONUT OIL BOTTLE 500 ML

12350 PALLI 200 G      

12350 PUTNA DAL 500 G   30539 VSR NEW SONA MASOORI RICE 25 KG

12350 SUGAR 2 KG   30539 GROUNDNUT FRESH

12350 FAIR & LOVELY MU VIT TOT FAIR CREAM 80 GMS  

12350 BKS HEALTH MAGAZINE  

12350 COTTON MATOVEL SMALL  

12350 SUNFEAST PASTA TREAT MASALA 83 GMS  

12350 BISLERI WATER 500 ML