Indepth Interview with Prof Chowdari Prasad on Banking Research

8/14/2019 Indepth Interview with Prof Chowdari Prasad on Banking Research

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RESEARCH METHODOLOGY (PG 521)

IN-DEPTH INTERVIEWWITH A

RESEARCHER

ASSIGNMENT No. 6

SUBMITTED BY:

GROUP NO. : 2

SECTION : C

GROUP MEMBERS: RAJAT CHADDHA (07PG165)

NAVJOT SINGH (07PG154)

DHIRAJ KUMAR (07PG136)

NEHA SINGH (07PG155)

SWAPNIL SAXENA (07PG181)

SUBMITTED TO : DR. K. S. SRINIVASA RAO

DATE OF SUBMISSION : 21.01.2008


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CONTENTS

Serial

No.

Topic Page No.

1. Acknowledgements 3

2. Declaration of Consent 4

3. Introduction 5-7

4. Researchers Profile 8

5. Interview 9-12

6. Conclusion 13

7. References 14

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ACKNOWLEDGEMENTS

We express our heartfelt thanks to Professor Chowdari Prasad who was kind enough to let us

interview him and also gave his valuable insights regarding research and research

methodology. We are also grateful to Dr. K. S. Srinivasa Rao who provided us with an

opportunity to work in this regard and provided us with encouragement and support during

the whole process.

DHIRAJ KUMAR ( )

NAVJOT SINGH ( )

NEHA SINGH ( )

RAJAT CHADDHA ( )

SWAPNIL SAXENA ( )

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DECLARATION OF CONSENT

I, Professor Chowdari Prasad, hereby give my permission to Mr Rajat Chaddha, Mr. Dhiraj

Kumar, Mr Navjot Singh, Ms. Neha Singh and Ms Swapnil Saxena to present my response to

the In-depth interview in their report. I understand that this report is to be submitted to Dr. K.

S. Srinivasa Rao as part of their Research Methodology course in Term III.

( )

Professor Chowdari Prasad

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INTRODUCTION

What is an In-depth Interview?

In-depth, qualitative interviews are excellent tools to use in planning and evaluating

Extension programs. In-depth interview is an open-ended, discovery-oriented method that is

well suited for describing both program processes and outcomes from the perspective of the

target audience or key stakeholder.

The goal of the interview is to deeply explore the respondents point of view, feelings and

perspectives. In this sense, In-depth interviews yield information.

There are key characteristics that differentiate an In-depth, qualitative research interview

from a regular interview. Some key characteristics of In-depth interviews include:

Open-ended Questions.

Semi-structured Format.

Seek understanding and interpretation.

Conversational.

Recording responses.

Record observations.

Record reflections.

In essence, In-depth interviews involve not only asking questions, but the systematic

recording and documenting of responses coupled with intense probing for deeper meaning

and understanding of the responses. Thus, In-depth interviewing often requires repeated

interview sessions with the target audience under study. Unlike focus group interviews, In-

depth interviews occur with one individual at a time to provide a more involving experience.

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Conducting an In-depth Interview

Kvale (1996) details seven stages of conducting In-depth interviews. They include

thematizing, designing, interviewing, transcribing, analyzing, verifying, and reporting. Each

step will be briefly examined below with strategies for implementation.

1. Thematizing

This is the first stage of the process whereby you clarify the purpose of the interviews and

determine what you want to find out

2. Designing

After you determine what you want to know, you must design a way to find it out. A key part

of this process is designing an interview guide. An interview guide is a list of questions and

probing follow-ups that guide you through the interview

3. Interviewing

Some of the important attributes or strategies that are required are as follows:

Active listening. Listen and rephrase what was said to insure that you completely

understand the meaning the respondent intends

Patience. Do not rush the respondent and allow him/her to speak freely while guiding

the conversation to cover important issues

Flexibility. Be open to slight deviations from the topic, which may require

rearranging/reordering the questions .If the respondent deviates too far from the topic,

then carefully return him or her to the topic at hand

Audio recording. When possible, audiotape the interview for later reference and

increased accuracy. Always ask permission of the interviewee before audio recording.

Some researchers even videotape interviews in order to capture both the verbal

responses and nonverbal cues

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4. Transcribing

Transcribing involves creating a written text of the interviews. This step involves bringing

together all of your information-gathering approaches into one written form

5. Analyzing

This important step involves determining the meaning in the information gathered in relation

to the purpose of the study

6. Verifying

Verifying involves checking the credibility and validity of the information gathered

7. Reporting

The final step of the process is to share what you have learned from the in-depth interviews

with other internal and external stakeholders. Some reporting could be in the form of a formal

written report or an oral report in the form of a presentation

During the course the group followed almost the entire process first the interviewee was

clearly explained the purpose of the interview and the context in which we were conducting

the activity. Then before the interview an interview guide was prepared and it was referred

from time to time during the course of interview. During the interview group took care of all

the major attributes i.e. Active listening, Patience, Flexibility and the entire interview was

audio recorded. Before submission of the final report the group analysed the entire interview

proceedings together and discussed the happenings of the interview and did a critical analysis

of what more information the group should have solicited and hence went for a second

interview with the interviewee

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RESEARCHERS PROFILE

Professor Chowdari Prasad is a resident faculty at Alliance Business School, Bangalore,

Karnataka. He is a first division Graduate and Post Graduate in Commerce from Osmania

University, Hyderabad. He is a Certificated Associate of Indian Institute of Banking &

Finance (CAIIB) and holds other qualifications viz., Certificate in Industrial Finance (IIBF),

Diplomas in Training & Development (ISTD), Merchant Banking, Industrial Relations,

Computer Programming, etc.

Prof Prasad has about 25 years of work experience in Banking (Andhra Bank, SBI and Vysya

Bank Leasing Ltd) in various capacities in Senior Management in Operations and

Administration. Besides, he was Vice President in a 100% EOU in Hyderabad for three years.

Prior to joining Alliance Business School, he was with T.A. PAI Management Institute,

Manipal for over seven years as Associate Professor. He has presented / published many

papers in Banking and Financial Services at various International Conferences, Seminars and

in several national journals, magazines, etc.

SOURCE : www.absindia.org

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INTERVIEW

Prof Chowdari Prasad has been related with the field of Banking from last 4 decades. He has

witnessed and experienced the reforms and revolution that the Indian Banking Industry has

gone through in last few decades. He has worked with various banks and other financial

institutions like Andhra Bank, State Bank of India, Vysya Bank and a manufacturing EOU in

Hyderabad etc. During his career, he has travelled all over the country and has worked in

different locations. He worked with Andhra bank in Hyderabad. Then he served SBI for 21

years across rural, urban and metro locations in the policy making body function. In 1993

during the time of reforms he entered into a completely diverse field and joined a

manufacturing export oriented company in Hyderabad where he saw the other side of

banking as a customer of the bank. After 3 years in that company, he was back to banking

with Vysya Bank in the leasing subsidiary as Vice President.

Professor Chowdari Prasad has a strong flair for training and imparting knowledge to new

generation, thus this flair made him to complete a Diploma in Training from ISTD. He was

imparting guest lectures and training to various students in several colleges in Hyderabad.

His first full time academic experience started when he left the corporate world to join T.A

Pai Management Institute, Manipal. This was beginning of a new era in his life. He takes an

immense interest in sharing his knowledge and experience with MBA students and strongly

believes that an MBA study is a strong mix of theoretical and practical application of

concepts and principles. He believes in constant upgradation of his own knowledge so that he

can teach students in relation to the present and live scenario. At TAPMI, the formal structure

motivated the teachers to have a holistic approach by taking part in Research, Training,

Consulting and Administration apart from teaching and hence all this motivated him to use

his vast knowledge and experience and enter into the field of research.

Professor Chowdari Prasads prime area of interest is management of Non Performing Assets

in Indian Banks. He has consistently contributed to the knowledge in this area through his

research. Till date he has completed 18 research papers/articles covering diverse aspects of

the banking and financial industry. Some of the research he has done is as follows:

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Private Equity Funding in India Issues and Challenges ( 2007 )

Can Public Sector Banks Compete with Foreign/ Private Banks?

A Statistical Analysis ( 2003 )

Private Sector Banks in India A SWOT Analysis ( 2004 )

Sustainability of Foreign Banks in India- A Statistical Analysis ( 2005 )

Bankers Dilemma- To Lend or Not to Lend ( 2006 )

His recent research has been on Private Equity Funding in India Issues and Challenges

which he has carried out jointly with Dr K.S Srinivasa Rao. This research has been published

in the Proceedings of Fifth AIMS International Conference, Hyderabad 2007.

During the research they have tried to throw light on questions like:

What is Private Equity?

How is it Contrast from Public Equity?

Who is funding it?

Generally he goes for secondary data mainly because of the constraint of time.

However, when the research is being done specifically for a Corporate organization as in the

case of research done by him for Corporation Bank where in he was asked by the Chairman

of the bank to offer consulting on one problem the bank was facing- why the priority sector

lending of the bank is at lowest in the Indian banking record although their overall

performance is good. He collected primary data and went to the grass roots to find out the

information across the country. As per him, a researcher is a curious person who does not

accept general statement and has a probing mind, who tries to dig deep into the topic and

come out with findings which are beneficial for the society and the business organizations.

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During the course of interview one research of his aroused great interest to our group-

Can Public Sector Banks Compete with Foreign/ Private Banks? which breaks the common

notion of people that all public sector banks are lazy and are unproductive.

The CAMEL approach used in the process, which means as follows -

C - Capital Adequacy

A - Asset Quality

M - Management

E - Efficiency

L - Liquidity

S - Systems

Using this approach and by forming a closed model and an open model they did an analysis

and reached at a conclusion:

Indian PSBs have been operating in different economic and political conditions for

several decades

Due to the development policies of Government of India, profit making was not given

the main priority

PSBs should introduce the practice of corporate governance and make full advantage

of Information Technology to deliver expected levels of service

The entire research was completed in a period of around 4 months and mainly secondary data

was collected from Business World Magazine and other sources like RBI website etc.

This research breaks the general notion of a lay man that public sector banks have huge

nonperforming assets. However, it shows that these banks just need few things to follow as

mentioned above which would make them as competitive as private and foreign banks. This

research gives us learning that what is always visible is not always true. It also makes us

aware that we have to question about what is happening to identify a problem around us and

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a find a solution. Research is one of the most important tools and different method that can be

used to find answers for disguised problems.

LIMITATIONS:

During the course of his research there were few limitations also that he faced. The major

limitation was of Time as he was also a full time faculty at TAPMI and had a responsible

administrative role. He overcame all the problems as there was a burning desire from inside.

Cost was another factor which posed difficulty but this was solved primarily as the data was

secondary in nature and was collected from various Journals, Magazines, etc.

Also there was a great support from the institution and fellow researcher Dr K.S. Srinivasa

Rao which made the research possible and being presented at The International

Conference 2003 on Business & Finance: ICFAI and Philadelphia University, USA:

Hyderabad, India: December 2003 and was later published in The ICFAI Journal of

Bank Management, Vol III, Number 1, February 2004.

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CONCLUSION

The indepth interview conducted with Professor Chowdari Prasad gave us an insight and

understanding of the practical aspect of Research Methodology and the process adopted by a

researcher to execute a research. It also made us aware about the life of a researcher, the kindof problems that comes in the way and how a researcher solves it. The main finding which

motivated all the members is that a researcher has to have a passion for his/her work, they

need to be intrinsically motivated because research in itself is a time consuming and complex

activity which involves great effort on the part of a researcher. In all the journey of Professor

Chowdari Prasads life was a great learning experience and motivation for the entire group.

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REFERENCES

Alliance Business School, Bangalore- Website

www.absindia.org

ICFAI Journal of Bank Management Vol. III, Number 1, February 2004

Research Methodology: Methods and Techniques by C.R.Kothari

-II Revised Edition: 2004

University of Florida website

http://www.ufl.edu

University of Pennsylvania Journal vol .VI, Number 4, January 2002

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http://www.absindia.org/http://www.absindia.org/

Indepth Interview with Prof Chowdari Prasad on Banking Research

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