Independent record label:

Ownership

• Based in Norwich and London• Launched in November 2004• Five partners: Adrian Cooke, Stewart Nash, Alan Southgate, Rob

Childerhouse and Chris Bourn

Bands/singers under the label

• The Telescopes• Sennen• The Walk Off• The Aprons• Stuffy / The Fuses• Mia Vigar• Master Solo.

The genre of music these bands go for are alternative Rock, IndieRock and IndiePop

These bands are well known in Norwich and some in London, but outside of these cities they are very unknown

Marketing

Hungry audio use their own website first and

foremost to market bands, it has a Shop page that

takes users straight to the C.D’s and

Digital downloads.

However they also use myspace.com and twitter,

they have a link of twitter on there own homepage.

Each band under this label also has a MySpace

page and/or twitter account. I think this gives the

bands the opportunity to get closer to fans and reach

the right audience

Distribution

Physical

C.d’s bought direct from

their own website.

Pure Digital Retailers

A link on their website leads to iTunes

Online

Hybrid retailers

Amazon.com, play.com

Live streaming from the internet

Last.FM

Exchange (consumption)

A new way to listen to music would be on M Flow, it is a cross between

i-Tunes and Twitter.

M flow is a good way of buying music and making sure everyone

(consumers, retailers, record labels ect) is still in pocket, because once

you have bought a track you can forward it to followers who can listen

to it once. If they buy it, you get 20% (of the purchase price) as credit

towards buying another track, and the cycle goes on.

Record companies use it to develop artist fan bases with direct fan

contact (as if it were MySpace or another social network). you can also

follow people and receive the tracks they have bought and

recommendations from them.