Ind eng-732-doc

Design for change school contest 2010 -Adopting Village Programme

INCLUSION –“Expanding Boundaries”Adopting Village Programme –Kariyanapalyam

Author: RICE-MMS Children

Creation Date: 24/09/10

INCLUSION –“Expanding boundaries” Adopting Village Programme

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GOALS AND OBJECTIVES

Goals and Objectives

To make people aware about the risk of usage of tobacco To make people understand about the hygienic concept of the village and

surroundings Activities planned for one week: (Awareness on Tobacco usage and its

harmful effects) Forming Clean and Green Club (Barrier free environment) , Youth club and

Children club Street Plays ,Posters, Rallies, Health camps and Pamphlets distribution.

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INTRODUCTION

Purpose of Plan

Despite a ban on smoking, smoking is claiming thousands of lives in India each year.

Every year, 90 thousand people die in India from smoking-related diseases, including

lung cancer. According to studies, more than 50 percent of these tobacco-related

deaths occur among illiterate men or women, and 80 percent of those people reside in

rural India.

There is a nationwide ban on smoking in public places. The ban came in force in

April’2008, but the nature of ban itself gives room for people to continue smoking in

privacy. As a result there are still approximately 120 million smokers in India, about 37

percent of all men and 5 percent of all women between the ages of 30 and 69.

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INCLUSION –“Expanding boundaries” Adopting Village ProgrammePresently World Health Organisation (WHO) is running a global campaign to reduce

cancer deaths worldwide—aiming to prevent 8 million cancer deaths by 2015—and a

primary focus of that initiative is to lower tobacco use in developing countries such as

India. The reason, says WHO, is because if current rate of smoking continues, there will

be 1 billion in the 21st century. WHO has already called tobacco as “the biggest enemy

we face”.

A little drop can make ocean “We the

children of RICE-MMS got idea to adopt a

marginalized Village and make it smoke

free and tobacco free village.

With the help of NGO we had survey of

different village and we selected –

Kariyanapalyam village, Thally block,

Krishnagiri –DT, Tamil Nadu.

The idea behind the programme is the

village people have the facts about tobacco use in their daily lives. It asks the question:

is tobacco use really worth it? This campaign empowered village people to weigh all the

potential consequences and decide for themselves.

We collect and review data from many sources to define the community’s tobacco-

related problems, Data include tobacco use and lung cancer rates by various groups in

the community,

The sequence of actions in the assessment phase

includes

1) Collecting data to identify the problem of local

tobacco use and tobacco-related health consequences,

2) Identifying local resources to address the problems (NGO’s and Primary health centres)

3) Analyzing the data (SWOT analysis)

4) Prioritizing tobacco-related problems and their causes, and

5) Sharing the data. 4

INCLUSION –“Expanding boundaries” Adopting Village ProgrammeCapacity Building Community involvement strategies which are diverse and culturally competent engage the affected population from the beginning.

Implementation Evidence-based strategies have adapted Eg. Street play, video and rally etc.

Change

Changed the mentality of the people not to use tobacco

Changed the mentality of the people to live in neat and hygienic environment

Prepared the participants to identify their own best ways to quit using tobacco

Transformed participants to move forward in action stage of quitting tobacco

Made the participants to understand how to remain tobacco free

Feel

The village kariyannapalaya was addicted with the usage of tobacco from youth to the

old age people. We feel to make a change to that community by making the village a

tobacco free village. Also the people where living in a non hygienic environment where

there are more possibility for spreading of contagious diseases. We felt to make a

change for these problems.

Imagine

We did street play to make an awareness program on the risk of usage of tobacco. We

displayed posters and pamphlet of the people who suffer with the usage of tobacco and

exhibit to the villagers

We went a procession with the slogan that we will change and quit the usage of

tobacco and we clean the village premises and make them to understand the

importance of healthy and hygienic environment.

Do

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INCLUSION –“Expanding boundaries” Adopting Village ProgrammeWith the street play the villagers were aware of

the risk of tobacco usage and how their family

was affected .Through posters and pamphlet

the villagers were directly conscious on the risk

of tobacco usage. With a few brooms and

spade the children formed an effective work

group and started cleaning the village. And

seeing the children cleaning the village the villagers offered their brooms, spade other

cleaning materials and they also volunteered to help. We organized a health camp with

NGO vidyaniketan Mathagondapalli, Vijay hospital Hosur, Dr Agarwal’s eye care

hospital regarding tobacco related disease, eye problems and general checkup.

How did we get changed?

We changed the villagers by creating a good

rapport with the people from children to the

old age people. The change was possible by

the street play, poster exhibition, pamphlet

distribution, cleaning of the village premises

and more over the kind and benevolent

approach of our children. After the programme

and campaign we could seen 60 percent decrease in tobacco use among village

people in Karayanapallya. And

We prepared the village people to identify their own best ways to quit using tobacco.

According to Village head of Kariyanapalyam Mr.Ramachandrappa, to make any

such initiative a success and to really make Kariyanapalyam freed of smoking, we

need a stricter enforcement of the current ban, not just in urban areas, but also in

villages. He also feels, and quite logically, that right now entire effort is focused on how

tobacco or smoking kills. So the message that people are receiving is, ‘X number of

things can happen, if you smoke'.

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The team

Master Anaskhan, Kumari Maheshwari, Master Srinivaslu, Kumari Jahira, Master

Manikanda, Kumari Rajeshwari and Kumari Mamatha.

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Plan and Approach

Day I: Visiting village and collecting data

Day II: Awareness programme

Day III: Visiting house and personal talk

Day IV: Cleaning the village and school

Day V: Health camp

Day VI: Rally and street play

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ATTACHMENTS/APPENDICES

Annexure – 1Planning and preparation

RICE- Mathagondapalli Model School“Expanding boundaries” Adopting Village Programme –Kariyanapalyam

Adopting a marginalized Village – (Kariyanapalyam, Krishnagiri –DT, Tamil Nadu). We are planning to make it Smoke free and tobacco free village within one week.

Activities planned for one week: (Awareness on Tobacco usage and its harmful

effects) Forming Clean and green club (Barrier free environment) , Youth club and

children club Street Plays ,Posters, Rallies, Heath camps and Pamphlets distribution

Day – 1 – 17.09.10 – Friday Time Programme Person in charge

03.15 pm Discussion about Design for change school contest -2010 with Interact club members Video show and power point show

Shankar

03.45 pm to 04.30 pm

Plan for the program Shankar

04.30 pm to 05.45 pm

Discussion with the village head, Health workers

Biju

Day – 2 – 18.09.10 – Saturday

Time Programme Person in charge03.15 pm Departure to the target Village

Kariyanapalyam Mr. Biju

03.45 pm to 04.30 pm

Interaction of the students with NGO – Vidyanikethan ,

Shankar & VNK

04.30 pm to 05.45 pm

Interaction of the students with RICE , village Head and the health workers & the Volunteers regarding their plan of execution of the project –tobacco free village

Shankar & Biju

06.30 pm Feedback session Navis 9


Day –3 – 20.09.10 – MondayTime Programme Person in charge

03.15 pm Departure to the target Village


03.45 pm to 04.30 pm

Discussion with Village officer and Health worker

Shankar

04.30 pm to 05.45 pm

Rally by the students regarding awareness about the hazard of tobacco usage along with the NGO- Vidyanikethan workers, Village head and the volunteers.

Navis

05.45 pm to 06.30 pm

Street play & power point presentation to the villagers to make an awareness on the hazard of the usage of tobacco

Shankar & Biju

06.30 pm Feedback session Navis

Day – 4, 21.09.10 – Tuesday


KariyanapalyamMotivation workshop to the children by our Director Mr. Meru Miller concerning how to face the different and difficult situation in the villages. Feedback from the students and plan how to improve the work and how to implement the strategies more effectively.

Mr. Meru Miller

03.45 pm to 05.30 pm Cleanings the village premises like drainage system, Roads, Meeting place, etc

Anil and Sesu Arul rangini

04.30 pm to 05.45 pm Interaction with the Village head, Youth organization, Children club and Mahila sangam

Biju

05.45 pm to 06.30 pm Fun games with the children’s club organized

Children

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INCLUSION –“Expanding boundaries” Adopting Village ProgrammeDay – 5, 22.09.10 – Wednesday



03.45 pm to 05.30 pm Pamphlet distribution to the villagers and 1to 1 interaction to make awareness regarding the hazard of tobacco usage

Shankar

05.45 pm to 06.30 pm Interview with the villagers on what they can contribute to make the village tobacco free

Navis

Day – 6, 23.09.10 – Thursday

Time Programme Person in charge09.00 am Health camp RICE-MMS Health workers,

Vijay Hospital and Vidhayanikethan

03.45 pm to 05.30 pm Meeting with all the members of the village with the health workers, NGO people, Village head, children’s club & the volunteers for feedback session.

Shankar

05.45 pm to 06.30 pm Organizing a community cultural mela along with the villagers, health works, NGOs,childrens club, Mahila sanga, youth organization and the volunteers.

Navis

06.30 pm Shankar & Biju

Day – 7, 24.09.10 – Friday

Time Programme Person in charge03.15 pm Rally by the students regarding

awareness about the hazard of Ms.Vijayalakshmi and Biju

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INCLUSION –“Expanding boundaries” Adopting Village Programmetobacco usage along with the NGO- Vidyanikethan workers, Village head and the volunteers.

03.45 pm to 04.30 pm Cleanings the village premises like drainage system, Roads, Meeting place, etc

Shankar and Biju

04.30 pm to 05.30 pm Fixing of the banners regarding the hazard of tobacco usage at different places in the village

Navis

05..30 pm to 06.30 pm

Street play & power point presentation to the villagers to make an awareness on the hazard of the usage of tobacco

Sesu kumar and Shankar

06.30 pm to 07.30 pm Oath taking by all the members of the village with the health workers, NGO people, Village head, children’s club, Youth club members & the volunteers on the subject of making the village a “Tobacco free village”

Mr.Meru Ms. Navis

Annexure – 2

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India Global Youth Tobacco Survey (GYTS), 2006FACT SHEET

The GYTS is a school based survey on a representative sample of students aged 13-15 years in defined geographical sites through standard methodology used throughout the world. The project is supported by WHO and CDC. In India the survey was conducted for students in grades 8-10, during 2006.

A two-stage cluster sample design was used to obtain representative data for India. At the first stage, schools were selected with probability proportional to enrollment size. At the second stage, classes were randomly selected and all students in selected classes were eligible to participate. India GYTS results consist of responses from 12086 individual students in 180 schools.

The India GYTS includes data on prevalence of cigarette and other tobacco use as well as information on five determinants of tobacco use: access/availability and price, environmental tobacco smoke exposure (ETS), cessation, media and advertising, and school curriculum. Comparing these data with that of GYTS 2003 it was noticed that most of the tobacco control variables are unchanged except for reduction in second hand smoke exposure in public. These findings are components India could include in implementation of the comprehensive tobacco control program.

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Prevalence14.1% currently use any tobacco products.4.2% currently smoke cigarettes 11.9% currently use tobacco products other than cigarettes

Access and Availability of tobacco among Current Smokers 51.7% usually get their cigarettes by purchasing them in a store72.5% who bought cigarettes in a store were NOT refused purchase because of their age

Environmental Tobacco Smoke26.6% have had one or more people smoke in their home during the past 7 days40.37% are around others who smoke in places outside their home 74.0% think smoking should be banned from public places

Tobacco Cessation attitude and attempts among Current Smokers

70.6% want to stop smoking now55.3% tried to stop smoking during the past year

Media and Advertising37.8% saw pro-cigarette ads on billboards in the past 30 days

9.3% were offered a free cigarette by a cigarette company person or cigarette vendor

School54.4% had been taught in class during the past year about the dangers of smoking/chewing tobacco

51.2% had been taught in class, during the past year, the effects of smoking or chewing tobacco

Highlights

• Over 1 in 10 students currently use any form of tobacco

• ETS exposure is high – 1 in 4 students had people smoke in their home; about 4 in 10 students are exposed to smoke in public places.

• Almost 7 in 10 current smokers want to stop smoking now.

• Over 7 in 10 students think smoking in public places should be banned.

• Nearly 4 in 10 students saw pro-cigarette ads on billboards in the past 30 days.

• About 5 in 10 students had been taught in class about the effects of tobacco use.

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Annexure – 3

Guidelines for Tobacco- free Schools/ Educational Institutions

1. Display of “Tobacco free School” or “Tobacco-free Institution” board at a prominent place on the boundary wall outside the main entrance.

2. No sale of tobacco products inside the premises and Within the radius of 100 yards from school / educational institutions and mandatory signage in this regard shall be displayed prominently near the main gate and on boundary wall of school / institute.

3. No smoking or chewing of tobacco inside the premises of institution by students/ teachers/ other staff members / visitors.

4. Display of sign boards “No Smoking Area- Smoking here is an offence”, of 60X30cm size inside the institution (as mandated by law).

5. Posters with information about the harm effects of tobacco shallbe displayed at prominent places in the school/ institutions. Students shall be encouraged to make their own posters on tobacco control themes.

6. A copy of the Cigarette and other tobacco products Act (COTPA) 2003 shall be available with the principal/ head of school/ institution. (May be downloaded from the website of the Ministry of Health & Family Welfare- www.mohfw.nic.in)

7. A “Tobacco Control Committee” shall be in place. It may be chaired by school head/ principal, with members comprising of a science teacher, or any other teachers , school counselor ( if available), al least two NSS/NCC/scout students, at least twoparents representatives, area MLA, area SHO, Municipal Councilor, member of PRIs, any other member. The committee shall monitor the tobacco control initiatives of theschool/institute. The committee shall meet quarterly and report to the district administration.

8. Integrate tobacco control activities with on going School Health Programme of the State

9. Promote writing of Anti- tobacco slogans on the School/ Institute stationery.

10. The principal / head of school / institute shall recognize tobacco control initiatives by students/ teachers/ other staff and certificates of appreciation or awards may be given. 11. State Nodal Officer for Tobacco Control in the State Health

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http://www.mohfw.nic.in/

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