Incremental Persona, Lean UX Festival 2014
-
Upload
adrian-howard -
Category
Data & Analytics
-
view
984 -
download
2
description
Transcript of Incremental Persona, Lean UX Festival 2014
![Page 1: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/1.jpg)
Incremental PersonaLean UX Festival, Gent, September 2014
Adrian Howard (@adrianh)
![Page 2: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/2.jpg)
http://commons.wikimedia.org/wiki/File:StateLibQld_1_114936_Customers_buying_up_tea_before_the_price_rise,_Brisbane,_1954.jpg
![Page 3: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/3.jpg)
+
http://commons.wikimedia.org/wiki/File:Mr._Maji,_a_long-haired_orange_cat_with_white_muzzle.jpg
![Page 4: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/4.jpg)
![Page 5: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/5.jpg)
https://www.flickr.com/photos/2top/8507775261/
![Page 6: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/6.jpg)
http://commons.wikimedia.org/wiki/File:Hello_Kitty-Bremen.jpg
![Page 7: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/7.jpg)
https://www.flickr.com/photos/hansthijs/3586762234/
![Page 8: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/8.jpg)
http://memegenerator.net/instance/54376410
![Page 9: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/9.jpg)
Persona
![Page 10: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/10.jpg)
http://commons.wikimedia.org/wiki/File:Customers_in_the_Book_Department_at_Selfridge's_department_store_in_London_during_1942._D6590.jpg
![Page 11: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/11.jpg)
http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg
Analysis & Synthesis
![Page 12: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/12.jpg)
http://www.slideshare.net/toddwarfel/data-driven-personas
![Page 13: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/13.jpg)
– Jared Spool
“Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums”
![Page 14: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/14.jpg)
![Page 15: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/15.jpg)
https://www.flickr.com/photos/hansthijs/3586762234/
![Page 16: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/16.jpg)
http://commons.wikimedia.org/wiki/File:So_happy_smiling_cat.jpg
![Page 17: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/17.jpg)
https://www.flickr.com/photos/mattandjanet/103437949/
![Page 18: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/18.jpg)
http://christmasstockimages.com/free/ideas_concepts/slides/christmas_ideas.htm
![Page 19: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/19.jpg)
http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg
![Page 20: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/20.jpg)
https://www.flickr.com/photos/library_of_congress/2163462230/
Sam Bossman, VP of Sales
![Page 21: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/21.jpg)
https://www.flickr.com/photos/powerhouse_museum/3876631361/
Pat Minion, Sam’s PA
![Page 22: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/22.jpg)
Problems…• Large up-front investment of time, money & people • Need a fairly good grasp of our target market • Tends to result in set-and-forget persona.
![Page 23: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/23.jpg)
Incremental Persona
![Page 24: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/24.jpg)
1. Define
![Page 25: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/25.jpg)
![Page 26: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/26.jpg)
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
![Page 27: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/27.jpg)
![Page 28: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/28.jpg)
Apply the truthiness scale
![Page 29: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/29.jpg)
![Page 30: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/30.jpg)
MSU True
![Page 31: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/31.jpg)
TrueMSU
![Page 32: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/32.jpg)
http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
![Page 33: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/33.jpg)
2. Refine
![Page 34: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/34.jpg)
![Page 35: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/35.jpg)
https://twitter.com/guspower/status/448487628107575296/photo/1
![Page 36: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/36.jpg)
3. Realign
![Page 37: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/37.jpg)
http://commons.wikimedia.org/wiki/File:International_tidyman.svg
![Page 38: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/38.jpg)
http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/
![Page 39: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/39.jpg)
http://pixabay.com/en/sign-signs-traffic-road-street-39400/
![Page 40: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/40.jpg)
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
![Page 41: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/41.jpg)
The Good, the Bad & the Ugly
![Page 42: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/42.jpg)
Lets you get people starting quickly & cheaply
![Page 43: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/43.jpg)
Whole team approach eases adoption
![Page 44: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/44.jpg)
Integrates research & researchers
![Page 45: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/45.jpg)
Continuous learning
![Page 46: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/46.jpg)
No set & forget persona
![Page 47: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/47.jpg)
Embraces change
![Page 48: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/48.jpg)
Organisations still need to buy in
![Page 49: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/49.jpg)
Folk forget refine & realign
![Page 50: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/50.jpg)
http://memegenerator.net/instance/54379154
![Page 51: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/51.jpg)
TrueMSU
![Page 52: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/52.jpg)
![Page 53: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/53.jpg)
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
![Page 54: Incremental Persona, Lean UX Festival 2014](https://reader031.fdocuments.us/reader031/viewer/2022012916/546ad51faf795979438b5ff8/html5/thumbnails/54.jpg)
DO LESSMORE OFTEN
to do
MOREAdrian Howard (@adrianh)
quietstars.com