Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores...
Transcript of Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores...
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Increasing the revenue of e-commercewith the help of UX/UI
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About us
Since 2009, we've launched 11 of Ukraine's TOP 30 e-commerce projects
40+ million users have tested the interfaces we created
300+ design projects were created for the markets of Ukraine, USA, UK, Germany, Kazakhstan, Azerbaijan etc.
1000+ recommendations from our UX audits areimplemented successfully every year
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UX
/UIWhat we do
● Evolutionary interface changes
● Revolutionary website redesign
● Website usability analysis
● Mentoring / Consulting
We focus on conversion rate optimization and thinking about business goals first
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Portfolio
Portfolio
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Intertop How we increased Average revenue per user by 11.46%
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Intertop.ua
Winner of Ukrainian Retail
Awards 2018 in the "Best Shoe
Store Chain" category
More than 1.5 million total visits
per month
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The transaction rate from search increased by 74.64%
The results of our search function optimization
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● The user path to Checkout page was shortened
● The page structure was optimized● We created a more intuitive
interface
Conversion Rate increased by 54.68%
A/B testing results of the Checkout Page optimization
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We created customized landing pages for women, men and children.
The content of each page was adapted to a each specific audience.
The results:
● The conversion rate increased by 26.7%● The bounce rate decreased by 25.4%● The average session duration increased
by 1 min 1 sec
The result of the Main Page optimization
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● The bounce rate decreased by 13.35%
● Page views per session increased by 12.04%
● Average session duration increased by 8.75%
● Transactions increased by 19%
● Transaction rate increased by 7.97%
● Revenue increased by 10.24%
● Average revenue per user increased by 11.46%
The results of the Evolutionary Approach for Intertop:
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Baku Electronics 5 time increase in the number of orders
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Baku Electronics
The leader of the electronics and
household equipment market in
Azerbaijan
More than 130,000 visits per month
● 25 years on the market
● 17 offline stores
● More than 60 brands
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5 time increase in the number of orders
“Before the new design release we fundamentally changed all the processes connected with online sales . The range of products on the site was increased, and we also paid more attention to seasonality. Before the release, we managed to increase the number of orders by 3 times, and after the the new design was released the number was 5 times higher. At the same time, traffic increased by 2 times.”
The results of complete redesign
Nizami Rzayev, Head of eCommerce Baku Electronics
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Mon Amie1.7 times increase in Average Purchase Value
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Mon Amie
29 offline stores selling perfumes
and cosmetics in Kazakhstan
More than 60,000 items
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The results after our complete redesign:
1.7 times increase in Average Purchase Value
● 20% decrease in Shopping Cart Abandonment
● 32% Engagement Rate increased
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Itbox.ua - one of the TOP 7 best online stores in Ukraine Over 900,000 visits per month
Antoshka.ua - winner of Ukrainian Retail Awards 2018 for children's goods chain store Over 430,000 visits per month
Luxoptica.ua - more than 100 opticians in Ukraine 250,000 site visitors per month
More clients
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Gold.ua - the best jewelry online store of Ukraine 2018 More than 500,000 visits per month
Brain.com.ua - the best network of computer stores in UkraineOver 1.37 million visits per month
Pampik.com - the best online children's goods store of Ukraine 2017 Over 400,000 total visits per month
More clients
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Portfolio
Portfoliohttps://turumburum.com/cases/
https://www.behance.net/Turumburum