Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise...

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Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port Authorities Miami, FL

Transcript of Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise...

Page 1: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Increasing Revenue from Cruise FacilitiesAAPA Cruise Seminar

by: Bruno-Elias Ramos, AIAFebruary 11, 2011

American Association of Port Authorities

Miami, FL

Page 2: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

• Tariffs

– Berthing

– Warpage

– Head tax

• Water

• Usage fees

• Security changes

• Parking

Introduction

Typical Sources of Port Revenue

Page 3: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

– Group events

– Special events• Exhibits

– Tenants • Quebec

– Meeting and conference center• Norfolk

Additional Sources of Revenue

Introduction

• Alternate uses for your multipurpose facility

Page 4: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Port of Quebec Aerial View

Page 5: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Port of Quebec Terminal Interior

Page 6: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Norfolk Half Moone Cruise & Celebration Center

Nauticus

Museum

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Norfolk Half Moone Cruise & Celebration Center

Page 8: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Norfolk Half Moone Cruise & Celebration Center – Floor Plan

Meeting

Space

Meeting

Space

Page 9: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Norfolk Half Moone Cruise & Celebration Center

Page 10: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Norfolk Half Moone Cruise & Celebration Center

Page 11: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

• Port has available land and location

• Developer develops destinations– Private developer

– Cruise line

• Port/developer share in profits

Private/Public Venture

Private/Public Venture- Puerto Vallarta, Mexico

Page 12: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Puerto Vallarta

Existing Conditions

Private/Public Venture

Page 13: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Puerto Vallarta Existing Site Plan

Page 14: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Puerto Vallarta Master Plan

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• Developer owns asset on or near port property

• Developer needs a concession– Additional land

– Use rights

– Other

• Developer agrees to build-out entire project for the port and developer in exchange for concession(s)

Private/Public Venture

Private/Public Venture- Boston, Massachusetts, USA

Page 16: Increasing Revenue from Cruise Facilities · Increasing Revenue from Cruise Facilities AAPA Cruise Seminar by: Bruno-Elias Ramos, AIA February 11, 2011 American Association of Port

Existing Conditions

Boston’s Bronstein Center Cruise Ship Terminal

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Dry Dock Avenue

Ground Floor Plan

Boston’s Bronstein Center Cruise Ship Terminal

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Building 25/Cruise Terminal Section

Boston’s Bronstein Center Cruise Ship Terminal

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• Port gets:– 1 new state-of-the-art

cruise terminal

– 1 remodeled cruise terminal

– New intermodal vehicle facility

– New drop-off alongDry Dock Avenue

Summary - Boston, Massachusetts

• Developer gets:– Updated 750,000 SF office

building

– New parking structure to serve existing office space

– 300,000 SF office space addition

– Landmark restaurant at cruise terminal site

– New meeting/conference center

– Use of terminal for additional meeting/conference center on non-cruise days

Boston’s Bronstein Center Cruise Ship Terminal

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Thank You!