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Transcript of Increasing Productivity and Efficient Communication Through Mobile Tech; Jessica DeLuca, RepFiles,...
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
h#ps://www.youtube.com/watch?v=NjYTzvAVozo
“Life Simplified with Connected Devices”
Published January 2014
by The Connected Devices
Laboratory at Brigham Young
University
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Increasing Produc>vity and Efficient Communica>on Through
Mobile Technology
Presented by Jessica DeLuca, MarkeHng & Business Development Manager, RepFiles, LLC
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Booth #2 in Tech Center Exhibit Hall
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Millennials (aka “Genera>on Y”) – Born early 1980s to early 2000s
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Why Do They MaKer to Businesses? • Make up approx. 75 million of U.S. populaHon1
• 86 million millennials will be in the workplace by 2020, represenHng 40% of total working populaHon2 (75% by 2025)3
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What Do Millennials Want From Their Workplace?2
• 88% – “Work-‐life integraHon” • 74% – Flexible work schedules • 72% – Be their own boss • 64% – Make the world a be#er place
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Millennials Love Technology • 83% – Sleep with their smartphones4
• 43 – Number of Hmes they touch a cell per day5
• 53% – Would rather lose their sense of smell than their technology6
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“Genera>on Z” – Born mid to late 1990s or from mid 2000s to the present day
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Why Start Thinking Mobile First? Present & Future Trends, Increase of Usage
What are the Benefits? Increase ProducHvity & Efficient CommunicaHon for Individual Professionals, Employees & Customers
How to Start Thinking Mobile First? Content, Email, Social Media, Website, Apps & More
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Increase in Mobile Device Ownership & Usage • More people own a mobile device than a toothbrush6
• 65% of Americans own a smartphone (up from 44% in 2011); more common than digital cable (54%)7
• 29% of Americans own a tablet (up from 5% in 2011)7 • Americans spent an average of 34 hours per month using mobile apps & browsers in 2013 (Hme on desktops – 27 hours)7
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Increase in Mobile Device Ownership & Usage • By end of 2014, 1.76 billion people expected to own smartphones (just under ¼ of world populaHon) – up more than 25% over 20139
• 295.2 million smartphones shipped for sale in Q2 2014 (Android accounted for 85%; iOS for 12%)8
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Sage 2014 Survey on Mobile Technology: Manufacturing/Distribu>on12
• What devices have posiHve impact on organizaHonal producHvity? – 70% – Smartphones – 47% – Tablets
• Only 26% have mobile budget
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Sage 2014 Construc>on IT Survey13
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NAED 2013 Technology Benchmarking Survey10
• 16% – Offer apps for internal company use
• 11% – Offer apps for customers
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NAED 2013 Technology Benchmarking Survey10
• Important Technology Issues: – Approx. 45% – Develop mobile-‐friendly website – Approx. 30% – Create apps for mobile devices
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NAED Fall 2012 Electrical Contractors Technology Benchmarking Survey11
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Hot Mobile Topics: UHlity Apps
Mobile Payments Big Data Wearables
IoT
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U>lity Apps
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Mobile Payments
• Worldwide mobile payments reached $235.4 billion in 2013 ($163.1 billion in 2012)16
• Users age 18-‐34 account for 55% (age 35-‐54 = 35%)16
• 40% of mobile wallet users say mobile is now their primary mode of payment16
• 69% will convert if receive discounts/rewards program17
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Big Data • 2.5 quinHllion bytes of data created everyday17 • Data comes from climate sensors, posts on social media sites, digital photos/videos, transacHons, cell phone GPS signals, etc.
• Mobile allows data collecHon throughout the day, not just when sisng in front of desktops
• Challenge is for companies to provide contextual value in the “mobile moment”
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Wearables
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Internet of Things (IoT) • Expect 75 billion devices connected to the IoT by 2020; 9.4 devices per person18
• $14-‐trillion industry18 • By 2017, 87% of Internet connected device sales will be smartphones & tablets19
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How to Start Thinking Mobile First
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• Focus has shited from the web to mobile – requires different way of thinking about how to interact with people (more than just responsive web design)
• Requires people/businesses to evolve • Mobile-‐first does not mean mobile-‐only • OrganizaHonal commitment, not just within the markeHng department
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General Content Guidelines • Think about audiences working in the moment • Break large amount of product info into micro content • Easy to digest (use visuals) • Quickly accessible • Relevant • Move from long shelf-‐life content to quick hits of bite-‐sized content
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Social Media • More than 90% of all social interacHons are now conducted via the mobile phone20
• Facebook is most popular app in U.S.22
• 60% of Tweeters are mobile only23
• Americans watch more video on mobile devices than on PCs15 (YouTube is fourth most popular app 22)
• Users more likely to create content & engage on mobile21
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Social Media Guidelines • Post oten (content should be of the moment) • Be visual rather than text-‐heavy
– Image tweets receive 91% more retweets & favorites22 – FB photos are liked two Hmes more than text updates22 – Test images for mobile devices
• Messaging should be clear, concise & personable – Keep capHons to less than 100 characters
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• 185,751 FB likes • 20.5K Twi#er followers • 2,220 Instagram followers • 2,932 YouTube subscribers
Social Media Case Study: Freightliner Trucks
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Email • 70% of email users check email on mobile device (48% Android; 38% iOS)24
• 66% of all email opens happen on a mobile device15
• 67% of email users turn on push noHficaHons24
• Easy to digest; clickable links (include phone number in email signature); relevant
• Test emails with graphics on mulHple devices
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In-‐Person/Print • Pen and paper are sHll okay! • UHlize Evernote to take photos of hand-‐wri#en
notes, printed meeHng agendas, business cards, etc. – All text is searchable – Organize notes by notebooks; tag – Sync to desktop
• Think about when people will see printed material & what they will be doing – Close to mobile phone or desktop? – Sisng down, standing, walking, driving? h#p://www.booqbags.com/
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Website • Consumers are researching product before contacHng sales rep; sales personal are involved later in process
• 74% of consumers use mobile search when shopping15 • 40% of consumers abandon a website that takes more than 3 seconds to load25
• 79% of shoppers do not return to a site once they have had a bad experience25
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Things to Consider • Define users • Give good first impression • Make consistent experience across plaxorms & easy to finish converHng on another device
• Create a path of least resistance for engagement • Allow easy and convenient exit
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Responsive Design vs. Dedicated Mobile Site • Responsive design
– Same site as desktop with graphics/text adjusHng based on screen size
– Good for content consumpHon
• Dedicated mobile site – Mobile version of desktop site stripped down to basics – Good for users looking to make purchases – Content can be tailored to device
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Company App • Nearly 80% of mobile apps are abandoned ater their first use26
• “The corollary for marketers is to think about what mobile app or experience their brand can offer that will provide a superhero power for users.” – Loni Stark, Director of Product and Industry MarkeHng, Adobe
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Company App Recommenda>ons • Know your audience (what content will engage them? what is their preferred communicaHon channels?)
• Provide a personalized user experience & true interacHvity
• Focus on “mobile acHviHes” to eliminate fricHon • CompaHble with iOS and Android & across devices • Provide offline use
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Things to Consider • Cost of development, deployment & maintenance
– By 2017, the Chief MarkeHng Officer will spend more dollars on technology than the Chief InformaHon Officer19
• Requires agile team that can deliver results in weeks (someHmes days)
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U>lizing Exis>ng Apps for Business • Manage projects • Boost collaboraHon between field & office personnel • Complete admin work (i.e. expense reports, sign contracts, etc.) on-‐the-‐go rather than returning back to office
• Access files from anywhere, anyHme • Quicken response Hme • Organize emails • Stay on top of industry news
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Recommended Apps: Project Management
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Recommended Apps: Accessing Files
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Recommended Apps: Miscellaneous
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How to Encourage Colleagues to Get Onboard • Incremental learning • Encourage team to research & suggest new apps • If handing out tablets or smartphones, provide training & make them download something
• Bring in guest speakers/experts • Have fun with it!
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Takeaways • Change Perspec>ve: Start thinking mobile first & get to know your mobile users
• Evolve: Look at your exisHng content & communicaHon methods & create path of least resistance for mobile users
• Implement: Explore & uHlize apps that will increase producHvity for yourself & your team
• Innovate: Consider ways your company can provide value to mobile users in the “mobile moment”
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Contact Info
Jessica DeLuca RepFiles, LLC 216.245.8257
@jess_deluca14 RepFiles, RepFiles NEMRA EdiHon
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Resources 1. h#p://fortune.com/2014/08/29/millennial-‐car-‐buying/ 2. h#p://www.forbes.com/sites/robasghar/2014/01/13/what-‐millennials-‐want-‐in-‐the-‐workplace-‐and-‐why-‐you-‐should-‐start-‐giving-‐it-‐to-‐them/ 3. h#p://www.entrepreneur.com/arHcle/234190 4. h#p://www.nielsen.com/us/en/insights/news/2014/millennials-‐technology-‐social-‐connecHon.html 5. h#p://www.dmnews.com/millennials-‐just-‐wont-‐let-‐go-‐of-‐the-‐phone/arHcle/360764/ 6. h#p://mashable.com/2014/04/23/social-‐media-‐markeHng-‐facts/?utm_cid=mash-‐prod-‐email-‐
topstories&utm_emailalert=daily&utm_source=newsle#er&utm_medium=email&utm_campaign=daily 7. h#p://www.engadget.com/2014/02/11/two-‐thirds-‐of-‐americans-‐now-‐have-‐smartphones/h#p://www.engadget.com/2014/02/11/two-‐thirds-‐of-‐americans-‐now-‐
have-‐smartphones/ 8. h#p://techcrunch.com/2014/07/30/the-‐one-‐horse-‐race-‐android-‐represented-‐85-‐of-‐the-‐300m-‐smartphones-‐shipped-‐in-‐q2/?
ncid=rss&utm_content=buffer16844&utm_medium=social&utm_source=twi#er.com&utm_campaign=buffer 9. h#p://www.emarketer.com/ArHcle/Worldwide-‐Smartphone-‐Usage-‐Grow-‐25-‐2014/1010920 10. h#p://www.naed.org/uploadedFiles/NAED/NAED_Site_Home/Resources/Business_Tools/2013_Technology_Benchmarking_Survey_121013.pdf 11. h#p://www.naed.org/uploadedFiles/NAED/NAED_Site_Home/Resources/Business_Tools/TechSurveyResults.pdf 12. h#p://na.sage.com/~/media/site/sagena/responsive/docs/summary%20report/mobile-‐mfg-‐wholesale 13. h#p://sage-‐job-‐ready.com/IT/assets/2014-‐construcHon-‐IT-‐survey-‐infographic.pdf 14. h#p://www.electricaltrends.com/2014/07/electrical-‐buyer-‐influencer-‐mobility-‐usage.html 15. h#p://media.dmnews.com/documents/82/2014_mobile_ebook_final_20385.pdf?DCMP=EMC-‐
DMN_iMkHngNewsDaily&spMailingID=9302746&spUserID=MTMyOTk4MDMxMTU5S0&spJobID=362318035&spReportId=MzYyMzE4MDM1S0 16. h#p://www.forbes.com/sites/thesba/2014/07/17/mobile-‐payments-‐on-‐the-‐rise/?
utm_content=buffer7e344&utm_medium=social&utm_source=twi#er.com&utm_campaign=buffer 17. h#p://www-‐01.ibm.com/sotware/data/bigdata/what-‐is-‐big-‐data.html 18. h#p://readwrite.com/2013/09/30/how-‐big-‐the-‐internet-‐of-‐things-‐could-‐become#feed=%2Finfrastructure&awesm=~oj3jHsZI8rJE6c 19. h#ps://smallbusiness.yahoo.com/advisor/5-‐b2b-‐markeHng-‐trends-‐watch-‐2014-‐174719650.html 20. h#p://www.clickz.com/clickz/column/2345381/mobile-‐industry-‐trends-‐revealed-‐at-‐gmic-‐2014
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Resources 21. h#p://blogs.forrester.com/thomas_husson/14-‐07-‐23-‐the_social_users_marketers_want_to_reach_are_on_mobile?cm_mmc=RSS-‐_-‐MS-‐_-‐76-‐_-‐
blog_2317&utm_content=bufferac770&utm_medium=social&utm_source=twi#er.com&utm_campaign=buffer 22. h#p://mashable.com/2014/04/03/popular-‐apps-‐chart/ 23. h#p://www.business2community.com/social-‐media/mobile-‐new-‐black-‐make-‐social-‐media-‐mobile-‐friendly-‐0691417#!bPL2H8 24. h#p://www.mobilemarkeHngwatch.com/infographic-‐understanding-‐consumer-‐email-‐behavior-‐43374/ 25. h#p://www.internetretailer.com/commentary/2014/07/31/mobile-‐sites-‐be#er-‐responsive-‐design-‐shopping 26. h#p://www.cio.com/arHcle/2453985/mobile-‐appsow-‐cios-‐can-‐boost-‐mobile-‐app-‐adopHon/mobile-‐apps/how-‐cios-‐can-‐boost-‐mobile-‐app-‐adopHon.html • h#p://www2.deloi#e.com/content/dam/Deloi#e/global/Documents/Technology-‐Media-‐TelecommunicaHons/gx-‐tmt-‐predicHons-‐2014.pdf • h#p://www.dmnews.com/the-‐inconvenient-‐truth-‐about-‐mobile-‐apps-‐for-‐b2b-‐sales-‐markeHng/arHcle/342013/ • h#p://www.huffingtonpost.com/2013/02/04/oreos-‐super-‐bowl-‐tweet-‐dunk-‐dark_n_2615333.html
Addi>onal Graphics • h#p://www.transformaHonaltrend.com/finding-‐purpose-‐on-‐the-‐job-‐moHvaHng-‐the-‐millennial-‐workforce/ • h#p://blog.capterra.com/3-‐big-‐ideas-‐church-‐connect-‐millennials/ • h#p://blog.ringcentral.com/2014/06/5-‐brands-‐that-‐put-‐uHlity-‐at-‐the-‐heart-‐of-‐their-‐markeHng/ • h#p://www.dmnews.com/this-‐really-‐is-‐the-‐year-‐of-‐mobile-‐seriously/arHcle/359207 • h#p://venturebeat.com/2014/09/09/apple-‐launches-‐apple-‐pay-‐its-‐new-‐digital-‐wallet/