Increasing Online Giving Through Social Media

www.getbrandswag.com

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTools

Monitoring

• The Importance of Listening• Custom Reputation Management

– Radian6.com

• Google Alerts–http://www.google.com/alerts

Objectives

• Establish the Rules• Why are you applying social media?• What do you want to accomplish?

– Revenue, New Donors, etc

Strategy

• The Value of a Story• Focusing on the Micro Donations• Building Brand Awareness• Where are you driving the user?

Tools

• What technology are you using?• What technology are they using?• What technology are your employees

using?

What You Should Be Doing Tomorrow

• What is your story?• Who can tell your story?• Start Listening• Setup Profiles• Write Your First Story

Connect With Me

• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965

Technology