Increasing interest and applications by reaching high-ability students early Reaching and Recruiting...

Increasing interest and applications by reaching high-ability students early

Reaching and Recruiting High-Ability High School Students

Presented by My College GuideMay 11, 2011

Reaching High Ability Students

Introduce Christian college option

Actively reach out to high achievers

Increase interest AND applications!

Defining High Ability

Source: Flickr, crystalingsr. http://www.flickr.com/photos/crystaljingsr/

Attracting High Ability Students

Source: Flickr, daynoir. http://www.flickr.com/photos/daynoir/2180510035

Talent Search Programs

Source: Flickr, Duke TIP. . http://www.flickr.com/photos/duketip/5436358000

Using Social Media

Source: Flickr, juaniraola. http://www.flickr.com/photos/ticalia/4703623633


Grades in college preparatory courses

Strength of curriculum

Admission test scores

Overall grades.

Top Factors in The College Admission Decision

Source: 2009 State of College Admission Report conducted by the National Association for College Admission Counseling (NACAC)


•Essay or Writing Sample

•Teacher Recommendation

•Student Interest

•Extracurricular Activities

•Community Involvement

Strategy: Attract High Achievers

Essay of the Student’s Faith or Ministry Goals

Adherence to Community Standards

Pastor Recommendation

Strategy: Attract High AchieversSaint Joseph College; West Hartford, Connecticut

Source: Image Courtesy of Saint Joseph College.


Almost 47% of colleges and universities begin

organized mailings to prospective students in

10th grade.

Source: Early notification study conducted by NACAC.

Strategy: Attract High AchieversUniversity of New Orleans

Source: Flickr, infrogmation. http://www.flickr.com/photos/infrogmation/3853402679

Strategy: Attract High AchieversLesley University

Source: Flickr, osseous. http://www.flickr.com/photos/osseous/3594979400

Strategy: Attract High AchieversClark University

Source: Flickr, *w*. http://www.flickr.com/photos/documentingtrees/507979681

Strategy: Attract High AchieversBluffton University

Source: Flickr, Andrew|W. http://www.flickr.com/photos/awhitis/211352273


Honors and Jr. Scholars programs

Early identification

Personal

attention

Rochester College Strategy


National Talent Search Programs actively seek and recruit high-ability students on a regional basis as early

as grade school.


Talent Identification Program (TIP) at Duke University

Center for Talent Development (CTD) at Northwestern University

Center for Bright Kids (CBK) Regional Talent Center

Talented Youth (CTY) at Johns Hopkins University

The Connie Belin & Jacqueline N. Blank International Center for Gifted Education and Talent Development at the University of Iowa


•7th and 8th Graders who score at the 95th percentile+ on the SAT or ACT.

•Younger students take SAT and/or ACT for a better measure of intellectual ability.

•Based on students' scores on the SAT or ACT, participants are eligible for many programs designed especially for them.

Source: Information based on “Understanding Our Gifted,” by Olszewski-Kubilius, P. Open Space Communications; Vol. 6, No. 4, March/April 1994.

Talent Search ProgramsDuke’s TIP Program

Source: Duke’s TIP Program.


Based on grade-level standardized test

Students take ACT/SAT

Information about abilities

Access to resources

Duke’s TIP Program: 7th Grade Talent Search


Above-level Testing Experience Advice and Resources Special Recognition

Resources

Benefits of Duke’s TIP Program

Source: Duke’s TIP Program. http://www.tip.duke.edu/node/969, Image Source: Flickr, Source: Flickr, Monkeywork Illustration. http://www.flickr.com/photos/davemott/4331693898

http://www.tip.duke.edu/node/969

Talent Search ProgramsNorthwestern University CTD: 7th – 8th Grade Talent Search

Source: Northwestern University CTD.


Participation in a school gifted program

Recommendation by a parent or teacher

Past talent search participation

Achievement test scores

Northwest University Midwest Academic Talent Search Eligibility

Talent Search ProgramsBenefits of NUMATS

Invitation to Apply for Special Programs

Long-Range Academic Plan Planning and Resource Guide

Source: Flickr, Monkeywork Illustration. http://www.flickr.com/photos/davemott/4331693898

Social Media: The Facts

Source: Flickr, birgirking. http://www.flickr.com/photos/birgerking/4731898939


96% of Millenials have joined a social

network.

Source; AFAQs! http://www.afaqs.com/news/story.html?sid=30379_It%27s+official:+Facebook+has+25+million+users+in+India&lt=rss


Source: Flickr, Kennymatic. http://www.flickr.com/photos/kwl/4856986697

Will They Find You?


9 out of 10 Internet Users Visited a Social Networking Site each

month in 2010.

Source: Comscore: February 2011

Facebook and Twitter: EngageIn the words of Captain Picard, “Engage!”

Source: Wikipedia, Jean Luc Picard/Star Trek. http://en.wikipedia.org/wiki/File:JeanLucPicard.jpg

Blogs: Your Hub

Source: Flickr, Kristina B. http://www.flickr.com/photos/barnett/2836828090


It’s estimated that by 2014, 60% of internet users will

read blogs at least monthly.

Source: eMarketer, August 2010


57% of businesses have acquired a customer

through their company blog.

Source: Hubspot, 2011. http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx

Blogs: Your HubWaynesburg University

Source: Waynesburg University. http://www.waynesburg.edu

Blogs: Your Hub

Source: Regent University. http://www.regent.edu/acad/undergrad/current_students/online_community/blogs.cfm

Regent University

http://www.regent.edu/acad/undergrad/current_students/online_community/blogs.cfm

Blogs: Your Hub

Source: Saint Michael’s College. http://www.smcvt.edu/blogs/

Saint Michael’s College

Blogs: Your Hub

Source: Flickr, magia3e. http://www.flickr.com/photos/magia3e/3125507985

Blogs = Conversation. Use social networks to engage!

Facebook and Twitter: EngageWhat do your social networks say?

Facebook and Twitter: EngageBethel College Twitter Page

Source: http://twitter.com/#!/bethelcollegein

Facebook and Twitter: EngageNorth Park University Twitter Page

Source: North Park University. http://twitter.com/#!/npu


1 out of every 8 minutes online is

spent on Facebook.

Source: Comscore, February 2011.


If Facebook were a country it would be the world’s 3rd largest between the United

States and Indonesia.

Source: Facebook. http://www.facebook.com/press/info.php?statistics

http://www.facebook.com/press/info.php?statistics

Social Media: The FactsIf Facebook were a country…

Source: Flickr, columnfive. http://www.flickr.com/photos/35221084@N08/4079398691

Facebook and Twitter: EngageAmbrose University Facebook Page

Source: Ambrose University. http://www.facebook.com/ambroseuc#!/ambroseuc?sk=wall

Facebook and Twitter: Engage!Dallas Baptist University Facebook Page

Source: Dallas Baptist University. http://www.facebook.com/DallasBaptistUniv

Facebook and Twitter: Engage!Cedarville University

Source: Cedarville University. http://www.facebook.com/cedarville

Want to Reach our Readers?

Want in?• Participating Colleges can elect to be a part of

our special section and appear in our feature article on Christian colleges!

• Reach receptive sophomores, first.

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My College Guide’sAnnual MagazineIs published every September and mailed to the homes of the most talented sophomores nationwide.

Before sophomores start to receive PSAT

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Increasing interest and applications by reaching high-ability students early Reaching and Recruiting...

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