INCREASING FRUIT MARKET PROFITABILITY BY PROVIDING EARLY SEASON YIELD ESTIMATION

1CITRUS – APPLES - WINERY GRAPES

Legal disclaimerIMPORTANT NOTICE

This presentation has been prepared by FruitSpec Ltd. (the “Company”) solely for informational purposes. The information contained herein has been prepared to assist prospective investors in making their own evaluation of the Company and does not purport to be complete or to contain all of the information a prospective or existing investor may desire. In all cases, interested parties should conduct their own investigation and analysis of the Company and the data set forth in this information. The Company has prepared thispresentation based on information available to it, including information derived from public sources that have not been independently verified. The Company makes no representation or warranty as to the accuracy or completeness of this information and shall not have any liability for any representations (expressed or implied) regarding information contained in, or for any errors omissions in, this presentation. This presentation includes certain statements and estimates provided by the Company with respect to the projected future performance of the Company. Such statements, estimates and projections reflect various assumptions by management concerning possible anticipated results, which assumptions may or may not be correct. No representations are made as to the accuracy of such statements, estimates or projections. This presentation may contain statements that are not historical facts, referred to as “forward looking statements.” The Company’s actual future results may differ materially from those suggested by such statements. No assurance can be given that future events will occur or that projections will be achieved. Past performance is not a reliable indication of future performance. This presentation is not, and nothing in it should be construed as, an offer, invitation or recommendation in respect of the Company’s securities, or an offer to sell, or a solicitation of an offer to buy, the Company’s securities in any jurisdiction. Neither this presentation nor anything in it shall form the basis of any contract or commitment. Prospective investors should not construe the contents of this presentation as business, legal, tax, investment or other advice. Each prospective investor should make his, her or its own inquiries and consult his, her or its own advisors as to the appropriateness and desirability of an investment in the Company and as to business, legal, tax and related matters concerning an investment in the Company.

An investment in the Company shall be allowed only to such number and category of investors in accordance with applicable laws and regulations and pursuant to a predetermined process. Accordingly, detailed information in connection with the investment shall be revealed and delivered only to a limited number of qualifying investors as provided by law.

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Apples9%

Apricots1%

Avocados1%

Bananas9%

Cashew nuts9%

Citrus 17%

Dates2%

Grapes12%

Mangoes.9%

Olives18%

Papayas1%

Peaches, Nectarines

3%

Pears3%

Plums4%

Walnuts2%

*Source: FAOSTAT, FAO 2016

Fruit HarvestedArea Worldwide

117MAcres

(2013)(*)

THE GLOBAL FRUIT MARKET PRODUCTION VALUE AT $0.5 TRILLIONS.

BUT, THIS MARKET HAS A PROBLEM!

FRUITSPEC provides ACCURATE, EARLY

SEASON FRUIT YIELD ESTIMATION

A MARKET OF ~$3B A YEAR

95%Accuracy

Estimation

All critical business decisions are based on

YIELD ESTIMATIONS!

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Estimation

Current MANUAL yieldestimations are only

~ 60% accurate

Inaccuracy = losses of ~$30B A YEAR

60%Accuracy

Estimation

?

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YIELD ESTIMATION TODAY

Manual counting of a small, random sample, with few trees/acre.

No technology available.

PROBLEM

SOLUTION:FRUITSPEC PROVIDES HIGHLY ACCURATE EARLY SEASON FRUIT YIELD ESTIMATION

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FRUITSPEC SOLUTION: HOW IT WORKS

1 A vehicle carrying FruitSpec’s sensor surveys the orchard2 Analytics and hyperspectral processing of the data (cloud)3 The number of fruit and size distribution in the orchard is sent to the farmer

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Orchard data# of fruits andsize distribution Heat map

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PILOT CASE STUDYSOUTH AFRICA

Location: Citrusdale, South AfricaArea: 1 acre (180 trees)Fruit type: New Hall, Orange

FruitSpec reportFebruary, 2018 - 9.17 tons

ActualJune, 2018 - 9.90 tons

Accuracy93%

YIELD ESTIMATION

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Valencia OrchardHeat- map:

The heat-map shows the distribution of number of fruits along the orchard.The colors represent a relative distance from orchard average.

Layer can be sent as a layer to any GIS platform.

FRUITSPEC TECHNOLOGICAL INNOVATION

How do you distinguish green fruit from green leaves in an image?So far, no one has.

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910

TECHNOLOGY

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hyperspectral sensor and algorithm technology have the ability to do so.

THIS IS WHAT AN ORDINARY CAMERA SEES

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RGB IMAGE

THIS IS WHAT FRUITSPEC’S CAMERA SEES

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COMPUTED NDRI ALGORITHM

AND THIS IS HOW WE COUNT THE FRUIT

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COUNTING ALGORITHM

GRAPES

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2018 MARKET VALIDATION PILOTS:

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FRUITSPEC IMPACT ON MARKETS

GENERAL:Established 2016, based in IsraelSTATUS:Product: Commercial prototype, successful field trials.Financial: Seed $875k, The Trendlines Group, and private investors.Company: 5 employees and subcontractorsIP:

• US patent granted• PCT submitted (Nov, 17)

RAVIV KULA : CEO, veteran, and previous executive in big and small high-tech companies.

NIR MARGALIT : CTO, a practical hyperspectral remote sensing expert.

SHAHAR NITSAN : COO, agronomist, and large citrus grower.

FOUNDERS:Physicist, agronomist, and bbusiness that change the way orchards are managed.

Worked together in an army intelligence technology unit〈

Working together with citrus growers

〈

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• Commercial prototype

• 1st product version – Q1 / 2019

• IP – US Patent granted

• Raising series A

MOVING TOWARD SALES IN 2019

Thank YouRaviv Kula, CEO, raviv@fruitspec.com +972.544.863.561

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