INCREASING ALUMNI EVENT FUNDRAISING WITH PARTICIPANT NETWORKS

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Learn How to Turn Your Most Loyal Alumni Supporters into Your Best Fundraisers

Josh DreifussInternet Principal, General Markets

Andy WelkleyProduct Marketing Manager, Blackbaud

HAVE A QUESTION?

We’ll be taking questions during the entire session in the chat window. If you’ve got a question, make sure to speak up!

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to speak up!

• Introduction to Blackbaud / Peer to Peer Fundraising

• Friends Asking Friends Demonstration

• Strategies for success- Alumni Networks

GETTING TO THE STARTING LINE

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- Alumni Networks- Empower- Reach- Manage

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W HY I TOOK ACT ION

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Source: 2011 Peer-to-Peer Event Fundraising Consumer Survey

PEER 2 PEER WORKS!

- Participants who use Friends Asking Friendsraise 6X more than non-users

- Average gift is $60

- Average participant raises $420

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- Average participant raises $420

- 1st event is still a customer(Arthritis Foundation San Diego Jingle Bell Run)

EMPOWER … participants to become successful online fundraisers.

REACH … a broader network of people with built in social media and mobile tools.

PEER 2 PEER FUNDRAISING HELPS YOU …

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social media and mobile tools.

MANAGE … events more effectively with built In event Management tools.

Raise more money | Run more efficiently.

FRIENDS ASKING FRIENDS DEMO

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W HY I TOOK ACT ION

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Source: 2011 Peer-to-Peer Event Fundraising Consumer Survey

THE ALUMNI NETWORK TRIANGLE

Alumni

Audience

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School

Audience

ResourcesInformation

CapacityLegitimacy

Where have all our alumni gone? Exploring the new b oundaries of alumni relationsby Joe Laufer on Jun 02, 2009

THE ALUMNI NETWORK TRIANGLE (S)

Alumni

Audience

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School

Audience

ResourcesInformation

CapacityLegitimacy

THE ALUMNI NETWORK TRIANGLE (S)

Alumni

Audience

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School

Audience

ResourcesInformation

CapacityLegitimacy

Our proven online format makes it easy for your loyal supporters; alumni, students, parents and friends; to become successful online fundraisers. They are able to create team and personal pages; send out custom email solicitations; process donations instantaneously; and thank donors with individual acknowledgements.

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EMPOWER Y O U R A L U M N I TO B E C O M E

S U C C E S S F U L O N L I N E F U N D R A I S E R S .

Friends Asking Friends

PERSONAL FUNDRAISING HEADQUARTERS (HQ)

Participant registers

Build personal page

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Sends messages

Tracks progress

Reaches goal

PERSONAL FUNDRAISING PAGE

Donor reads personal appeal from friend or family member

Wants to support her friend

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Wants to support her friend and help them reach their

fundraising goal

Makes secure online gift and is recognized on website

Let them choose how they want to communicate. Friends Asking Friends allows participants to update other alumni friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages.

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REACH A B R O A D E R N E T W O R K W I T H B U I LT I N

C O M M U N I C AT I O N , S O C I A L A N D M O B I L E TO O L S .

Friends Asking Friends

PERSONAL E-MAIL SOLICITATION

Friends Asking Friends allows your participants easily communicate with their other alumni, friends, family and even co-workers with integrated email communication tools.

- Average participant sends 28 Emails

- FAF emails are opened over 90%of the time

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of the time

- FAF emails have a 55% + click through rate

- 1 in 4 (25%) FAF emails result in a donation

- Average online gift size: $60

- Social media is the 4th most effective form of fundraising (behind in person, email, phone)

- Integrated social media tools

Friends Asking Friends allows your participants to reach more people and share compelling messages on the most popular social networks available.

SOCIAL MEDIA TOOLKIT

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- Integrated social media tools increased fundraising by as much as 40%

- Facebook, Twitter and YouTube users sent an average of 170 messages

- Average gift from Facebook and Twitter: $40

WHY IS THIS IMPORTANT TO YOUR ALUMNI?

High School, 22%

Neighbors, 2%

Other, 30%Facebook Relationships

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Extended Family, 12%

Co-workers, 10%

College Friends, 9%

Immediate Family, 8%

People from Voluntary

Groups, 7%

Neighbors, 2%

Social networking sites and our lives. Pew Interne t, June 16, 2011

THE LAW OF (UN)INTENDED CONSEQUENCES!

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The internet is local … but your donations don’t have to be!

Find ‘lost’ alumni through the networks of your active alumni!

Reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Access to team and individual data increases your return on fundraising initiatives.

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MANAGE PA R T I C I PA N T S M O R E E F F E C T I V E LY

W I T H B U I LT I N E V E N T M A N A G E M E N T TO O L S .

Blackbaud Friends Asking Friends

• Pre-write emails, upload default pictures, provide examples

• Describe the fundraising effort in detail by highlighting personal stories

• Set Goals – and encourage

TOP 5 LIST

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• Set Goals – and encourage participants to set goals

• Create competition between participants & teams

• Keep your event live even after it is over as donations will keep coming in

WHAT’S ON YOUR MIND?Q/A

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WHAT NEXT?

http://bit.ly/2011OnlineGivinghttp://bit.ly/K12SchoolsOut

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Or, speak to a Blackbaud K12 Expert: 1-800-443-9441

- Fundraising: 6/14 – 29- Social Media: 7/2 – 13 - Online Tools & Web Design: 7/16 – 27- Accounting: 7/30 – 8/3 - Online Admissions & Re-Enrollment: 8/6 – 10 - School Administration & Management: 8/13 – 24