Increased Visibility Matters

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Three Strategies Every Leader Should Be Using Now

Increased Visibility Matters

http://www.powerpointstyles.com/


• An essential organization strategy

• A secret visibility strategy only the online savvy use

• Why your pictures are now worth MORE than a thousand words

Expect to learn:



Create a Safe Online Documentation File

Strategy #1



Old School is Still Allowed

Keep online site credentials in one place.

FACEBOOK Username Password DOB URL profile URL fan page Groups

TWITTER Username Password

LINKEDIN Username Password Groups

VIDEOSiteUsername Password



Keep all your online credentials in one place.

BLOGService/Site Username Password Cpanel: Username Password

PINTERESTUsername Password

WEBSITEURLUsernamePassword

Site HostUsernamepassword

Domain RegistrarUsernamePassword



The Digital Advantage

LastPass.com



Don’t: Ignore keeping your online site credentials organized

Do: use a dedicated notebook or online service to stay organized



Tagging For More Visibility

Strategy #2



What’s a TAG?

A keyword or phrase that people would likely type in Google when

doing an online search for information on your topic.

Keyword tags connect searchers and content



Tag Power

Keyword tags are what connect searchers to your content-

use them in all of your online marketing material.

Think: What are the top five search terms or phrases people would associate with my ministry or product?

What would they type in Google to find it?



Tag It To Draw Traffic Some leadership keyword tags for ProvenWay:

leadership skills for womenleadership tips

effective leadershipleading women

mentoring womenSpirit driven leadership

leadership stylesleadership development

Christian leadershipleadership characteristics



Type keyword into soovle.com for real time keyword search engine suggestions

&get great blog post or content ideas too!

Cool Keyword Tag ToolSoovle.com



Your Text Here



Where Do I Put Tags?

1. Your Website PagesPlace tags in the code of your Website.

The most important website tags:Title Tag

Meta Description Tag



How website tags look in a Google search

Title TagDescription Tag




2. Your Blog PostsPlace (1-3) keywords in the title, early

text, and in bold in your post, AND

in the keyword tagging area.




3. Facebook Posts and NotesGoogle now notices keyword tags in

your updates on social media.

“Notes” is the Facebook Blog. Put keyword tags in the title and body of

the Notes you write.



Facebook NotesAdd the Notes App to your Facebook Page:

Edit Page> Update Info> Apps> Notes> Edit settings> Add> Okay



This is how your Note looks on your Facebook Page.



Take Advantage of Image Hosting Power

Strategy #3



1. Name your photos with keywords

2. Upload photos to image sites and add keyword tags

3. Join Groups and upload your photos to them for back link power.

IMAGE HOSTINGTHREE STEP PROCESS

Search engines can’t see images, so keyword tags “show” photos to the search engines.



Step 1. Name your photos with keywords:

No- 010000-42l.jpg

Yes- womenwholead-tips.jpg




Step 2. Upload photos to image sites and add keyword tags. Sample sites:

• Flickr• Photobucket

• Pinterest

These sites have powerful rankings with Google. Tap into those rankings when you tag here.




Step 3. Join Groups and upload your photos to them for back link power

(Back links are like Google votes for you that rank you higher during online searches. Links from popular, long

standing, content rich sites carry extra weight.)




Groups Image Hosting Strategy

Join relevant groups > Upload photos > Title them with keyword phrases > Put short descriptions with a link to your website > Add your photos to the groups



Find Groups That Make Sense{and that have a lot of members}



Image Hosting Strategy

Sends a STRONG link back to your website and gives you increased visibility!!!



1. Keep your usernames and passwords safe

2. Tag your content

3. Upload “linked” photos to Image Hosting Groups.

Take Action To Become Visible!



Bonus: keyword tag tools(with good free versions)

www.adwords.google.com

www.keywordspy.com

www.semrush.com


http://www.adwords.google.com/

http://www.keywordspy.com/

http://www.semrush.com/


• An essential password organization strategy

• A secret visibility strategy only the online savvy use

• How to make your online pictures worth MORE than a thousand words

Today You Learned:



icanlearnitnow.com(our online mentoring site)

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Three Strategies Every Leader Should Be Using Now

Increased Visibility Matters

Presented by Colleen Foshee


Increased Visibility Matters

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