Increase sales through social media promotion

Adrian Niculescu Social Media Strategist @ Clubv3

Increase sales through social media promotion

Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com


Back to basics: the community = the essence of Web2.0

Every new social media account is ... a blank page!


The benefits of social media marketing

The number-one benefit of social media marketing is gaining the all-important eyeball.

The commitment for social media marketing (hours/ week)

56% of marketers are using social media for 6 hours or more each weekand 30% for 11 or more hours weekly

The experience factor

Beginners - 1 hour/ week, Advanced - 10 hours/week

How business types vary the time commitment

16.7% of all businesses invest 10 hours per week in social media efforts

The age factor

The median time for all groups (except the 60- to 69-year-olds) was 10 hours per week.

Social media helped me to close business

73.8% of marketers who have been using social media for years

report it has helped them close business


Generated exposure for my business

Even with a minimal time investment, the

vast majority of marketers (78% or higher)indicated their

social media effortsincreased exposure for their business.


Resulted in new business partnerships

53.1% of peoplewho've only invested a

few months withsocial media marketing

report newpartnerships were gained


Commonly used social media tools


Social media outsourcing

The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of

mid-sized businesses are currentlyoutsourcing, compared to only 10.6% of sole proprietors.


Case study


Case study

Channels

FacebookTwitterYoutubeMySpaceBlogsTumblrPosterousLinkedin+Press releasesBanners


Thank you!

Q & A

[email protected]

0040744777544

http://ro.linkedin.com/in/adrianniculescu

http://www.facebook.com/adrianniculescu

Increase sales through social media promotion

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