The widespread use of

automated teller

machines, or ATMs,

beginning in the 1980s,

has forever changed

consumer behavior.

Consumers could now

get cash outside of

normal banking business

hours in just minutes

using their ATM cards.

In more recent years,

ATM machines have

moved beyond bank

branches and are now

installed in businesses of

every variety, making it

easier for consumers to

get the cash they need.

ATMS: TRANSFORMING

CONSUMER BEHAVIOR

WHY HAVE AN ATM

AT YOUR BUSINESS?

Not all consumers have a credit

card. By having an ATM

machine on-site, you provide a

convenience to your customers

and increase the chances that

they will spend more money at

your business.

ATM machines provide an

alternative to accepting checks,

which can bounce and create

financial problems for your

business. ATMs help reduce or

eliminate credit card

chargebacks and transaction

fees charged by credit card

merchants.

ATM machines draw customers

into your business who simply

want to use the machine but may

end up making a purchase.

Research has shown that on-site

ATM machines lead consumers

to spend more at the business

where they withdrew cash.

In a convenience store, for

example, a typical ATM customer

will spend 15% more than a non-

ATM customer. In nightclubs,

bars, and restaurants, this

percentage grows even more.

Retailers located in proximity to

an ATM have experienced as

much as a 25% increase in annual

sales.

Having an ATM on-site at your

business can significantly

increase your sales and even

help you grow or expand your

business.

ATMS

CAN HELP INCREASE

SALES & GROWTH

ATM

FACTS & STATS

The most widely used types of

ATM machines are indoor and

freestanding models, followed

by drive-thru ATMs.

The average amount withdrawn

from an ATM is $60.

The majority of Americans

between the ages of 25 and 49

use an ATM 8 times a month,

on average.

40% of regular ATM users visit

an ATM machine 10 times a

month, on average.

ATMs improve the profitability

of after-hours merchants.

A significant percentage of

customers prefer to use an

ATM for cash regardless of

whether their bank is open.

ATMs are convenient, allowing

consumers to withdraw cash

outside of normal banking hours

and saving them money on

transport costs.

ATMs enable consumers to check

their balances through bank

inquiries while out and about.

They help consumers avoid the

temptation of using credit cards,

promoting financial self-

discipline.

ATMs provide a convenient

service for customers, improving

their experience at your place of

business. And when your

customers are happy and their

needs are met, your bottom line

improves.

ATM ADVANTAGES

FOR CONSUMERS

The two basic types of ATMs are freestanding and built-in models.

Freestanding ATMs

These are found in a wide variety of locations, from convenience stores to hotels to restaurants to nightclubs. They are typically anchored to the ground for safety but are not attached to a wall or building façade.

Freestanding ATMs provide a huge convenience to customers, especially when they’re installed in business establishments that don’t accept debit or credit cards.

Built-in ATMs

These units are attached to the wall of a bank or business establishment, and include the drive-thru variety. The security features are hidden, and bank staff accesses the machine from behind the wall.

DIFFERENT

TYPES OF ATMS

INDUSTRY SPOTLIGHT:

HOW ATMS HELP

NIGHTCLUBS

Unlike business establishments

that are open for most of the

day and night or 24 hours a

day, nightclubs have a

relatively short window in

which to generate revenue.

ATMs prove valuable for

nightclubs in several ways:

• They allow clubs to collect

a cover charge at the door.

• They generate revenue in

customer surcharges for use

of the machine.

• They increase the likelihood

customers will spend more.

• They eliminate/reduce the

transaction fees charged by

credit card merchants.

REVENUE VS. COST:

A SOLID DEAL

ATMs can be

purchased for as little

as $2,000 or leased for

less than $100 per

month.

Not only do ATMs tend

to increase the amount

of money a customer

spends on-site, but they

also generate additional

revenue for a business

in the form of

surcharges for use of

the machine. The

average customer

surcharge is $4.

When it comes to

return on investment,

ATMs are a solid deal

for businesses.

ATMs For Less has been providing quality ATM machines for lease or purchase

for more than 15 years. The company serves all 50 states and offers free ATM

placement and 24/7 technical and customer support. ATMs For Less prides itself

on providing exceptional customer service. Customers receive 100% of

surcharges, and ATMs For Less guarantees to never be undersold. The company

offers parts, labor, and supplies for five years, available to all clients and offers a

guaranteed ATM buy back program.

For more information about ATMs For Less, visit the company’s website, or call

609.641.7300.

Sources

1. https://www.atmia.com/files/Position%20Papers/White_Paper_on_the_So

cio-Economic_Benefits_of_ATMs_-_Updated_September_2010.pdf

2. http://www.atmmarketplace.com/news/average-atm-fees-rise-in-us-but-

not-by-much/

3. http://www.nightclub.com/bar-management/technology/back-black

Summary

ATMs have revolutionized consumer spending, providing people with a

convenient way to access cash anywhere. ATMs can help business owners

increase sales and revenue and even grow and expand their businesses. Learn

more about how an ATM can help your business.