Increase Enrollments in Your Internet Marketing Career Training Programs
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Selling Students on the Latest CTP Offerings with and
description
Partnering with Market Motive, we have recently started offering career training programs that focus on various aspect of digital marketing. These programs prepare students to become OMCP certified digital marketing professionals, a well-respected title within the industry. Want to learn how to market your programs to increase enrollments? Check this out!
Transcript of Increase Enrollments in Your Internet Marketing Career Training Programs
Selling Students on the
Latest CTP Offerings
withand
Presenters
Mark Lamkin – Vice President, Business Development @ Market Motive
Scott Milrad – Vice President, Academics @ Market Motive
Brooke Franks – Marketing Communications Manager @ ed2go
About Market Motive
Publisher of Digital Marketing Curriculum
Founded in 2007
Scotts Valley, CA
What Makes Market Motive Programs Different?
Prepares students to take the Online Marketing Certified Professional (OMCP) and Online Marketing Certified Associate (OMCA) examinations
Structured, academically designed courses, from novice to advanced level
Unique, wholistic approach focused on digital marketing and showing how all the disciplines interact – not just a quick lesson or two
Streaming video lessons featuring authoritative industry insiders, plus 6 - 8 live monthly webinars available to learners
Courses are taken in partnership with two and four year institutions
Continually updated content keeping pace with the dynamic digital marketing industry
Provided Materials
Study Guides /Student Workbooks
Section quizzes
Suggested exercises and projects
Other supplemental materials
Final assessments
Competing Programs
Lynda.com
Udemy.com
Marketing Profs University
Econsultancy
Online Marketing Institute
Digital Marketing
What Is a Digital Marketer?
Marketing manager / director
Independent consultant
In-house digital marketing team member
Agency analyst /strategist
Entrepreneur
Roles and Responsibilities
Establish digital marketing campaigns
Develop digital marketing programs and strategies
Implement hands-on digital marketing tactics
Generate customer-facing digital content
Evaluate existing digital marketing campaigns
Measure digital marketing campaign success
Manage digital marketing teams
Student Benefits
Job Preparedness
Students become conversant in the language of digital marketing
Learn hands-on approaches to solving digital marketing challenges
Understand industry best practice
Comprehend the interaction of the key disciplines within digital marketing (SEO, paid search, social, mobile, content, etc.)
Boost resume with real-world digital marketing skills, even for non-digital marketing jobs
Qualify for independent industry certifications (OMCA, OMCP)
Earn Industry CertificationsOMCP.org offers two credentials (similar to PMI)
Online Marketing Certified Associate (OMCA)
Online Marketing Certified Professional (OMCP)
NH Programs meet OMCP qualification requirements
Successful completion results in credential, after:
1. Student registers with OMCP
2. Takes certification exam **OMCP criteria are subject to change
Unique AdvantagesStructured, professionally designed courses
Streaming video lessons featuring industry thought-leaders:
Keynote presenters
Authors
Consultants
Multiple resources available to students
Regularly updated content to stay current with the industry
Curriculum is also used on for-credit side in Associate, Bachelor, and Graduate level programs
Outlook and Salary
200,000+ unfilled jobs in digital marketing
Any organization with an online presence requires specialists in digital marketing
Entry level salaries are $35,000 and up
Paid Search ProfessionalWith OMCP® Certification
Median annual salary: $60,100
Projected job growth: +13%
Entry-level education: High school diploma
The amount of companies investing in paid search
advertising increased 46% last year
The amount of companies who previously invested in
paid search advertising continue to increase their
spend year over year
Social Media and Mobile Marketing Professional with
OMCP® Certification
Median annual salary: $57,000
Projected job growth: +13%
Entry-level education: High school diploma
Companies report a plan to double their social media
marketing budgets over the next 5 years
34% of companies have reduced spend in traditional advertising to fund digital
efforts instead
Digital Analytics and Conversion Professional with
OMCP® Certification
Median annual salary: $57,400
Projected job growth: +13%
Entry-level education: High school diploma
Labor statistics project a 14% increase in demand for these professionals over the
next 7 years
Digital marketing averages 2.5% of company revenue, making strategists a critical
hire
Individuals looking to enter the digital marketing industry
Traditional marketing professionals needing digital marketing knowledge or a skills update
Employees looking for career advancement opportunities
Marketing managers who need to understand the digital landscape in order to plan and manage their teams better
Entrepreneurs looking to start their own Internet-based business
College students preparing for their first real-world job
Target Audience
Define Your Opportunities
Email Social
SlideShare
Digital
Affiliate Networks
Paid Advertisements
Content Marketing
Alumni lists from credit side
Alumni lists from Continuing Ed
General subscribers
Generate a Plan of Action
Email Social Media
Social promotion of new programs
Infographics showing industry trends’ demand for digital marketers
Related job postings for similar careers in your area
Digital
Paid digital advertising campaigns
Blog articles about demand for qualified candidates in these fields
Emails announcing programs
Segmented lists that target Marketing alumni from credit side
Remarketing to students who’ve taken marketing ILCs or CTPs
Next Steps…
Download social media templates and access InDesign print templates here: http://bit.ly/
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