Increase employee engagement through gamification

Increase Employee

Engagement through

Gamification

Copyright 2013 | Saigun Technologies Pvt. Ltd. 2

The concept of gamification at workplace or play at work may appear counterintuitive to organizations.

After all, all employers want their employees to focus more on work rather than allowing them to waste their time in playing Angry Birds or Candy Crush Saga at the office.

However, with the changing times the employee productivity and employee engagement theories are also changing.

Overview


Playing games is not only fun for kids but for people of all ages. Games have been a part of human civilization since

the very beginning.

Playing and winning games is addictive and can be successfully used in an organization to mix fun with work. A well designed enterprise gamification can make the work

highly motivational and interesting for employees.

According to a report by MarketsandMarkets, a U.S based global market research and consulting company –

“Gamification Market is estimated to grow from $ 421.3 Million in 2013 to $5.502 Billion in 2018.”

The report also suggests that “Gamification Market has significant potential that can change the dynamics of employee engagement, rewards and recognition and

customer loyalty, globally”.

Gamification in Organization


• It is important to understand what makes work dull and games enjoyable and engaging.

In games, the tasks are repetitive but full of fun.

The rules are transparent and

obstacles are intentional

The promotion to next level is strictly on

merit basis.

The goals are clear and achievable

Similarities between Games and Work….


….Similarities between Games and Work


Learning from Games

Thus, there is a lot to learn from games.

Simple game mechanics can be applied to work to redesign the mundane tasks and make the

work environment more interesting and engaging.

Companies like SAP, Microsoft, Google, IBM, CISCO, Target, L’Oreal, and Canon are using

gamification techniques to engage their employees and

customers.


Target, a major Canadian retail chain has developed a Cashier game that checks the cashier’s performance and shows rating as Green/Yellow/Red rating system.

Cannon provides training to its employees through gamification. The company uses virtual software that simulates a copier.

Cisco has developed a simulation game called myPlanNet that allow users to learn business, technology, and the history and future of the Internet.

Examples of Gamification

Gamification is still an emerging concept and above examples do not suggest that

you always need a gaming application to engage your employees.

It only means that you can apply gaming concepts to increase engagement,

competition and transparency in your organization

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