INCREASE CUSTOMERS & SALES WITH THE L … CUSTOMERS & SALES WITH THE L ARGEST STAGE IN MUSIC ... Joe...
-
Upload
vuongthuan -
Category
Documents
-
view
214 -
download
1
Transcript of INCREASE CUSTOMERS & SALES WITH THE L … CUSTOMERS & SALES WITH THE L ARGEST STAGE IN MUSIC ... Joe...
Increase customers & sales wIth the largest stage In musIc
GuitarWorld.com Guitaraficionado.comGuitarPlaYEr.com bassPlaYEr.com kEYboardmaG.comEmusician.com
Reaching moRe musicians than any otheR netwoRk in the woRld, the newBay music gRoup puts youR BRand on stage and in fRont of an audience of oveR 11 million eveRy month!
CONFIRM with DATAINSPIRE and INFORM with CONTENT
ENGAGE with MEDIAINCREASE CUSTOMERS with MARKETING
GuitarWorld.com Guitaraficionado.comGuitarPlaYEr.com bassPlaYEr.com kEYboardmaG.comEmusician.com
Reach millions of guitar players and fans with the number one guitar network in the world. NewBay Media’s Fretted Network connects brands, gear, and muscians of all levels, styles and interests, unlocking this passionate market to increase sales.
MASSIVE GUITAR REACH
NETWORK-WIDE REACHUNIQUE VISITORS: 3.4 millionPAGE VIEWS: 8.3 millionPRINT REACH: 1.26 millionFACEBOOK: 2.95 millionYOUTUBE: 505,371TWITTER: 561,722INSTAGRAM: 540,013
Our respected, expert-generated editorial reaches a vast network of passionate music tech players, producers, recording pros and hobbyists. Connect with customers through the ultimate in legitimate music technology reporting.
TOTAL TECH
NETWORK-WIDE REACHUNIQUE VISITORS: 267,003PAGE VIEWS: 639,662PRINT REACH: 124,200FACEBOOK: 338,033YOUTUBE: 12,615TWITTER: 73,393INSTAGRAM: 17,413
FRETTED MUSIC TECH
360 DEGREE ENGAGEMENT
With a wide, dynamic portfolio of properties, we connect everywhere
your audience is. We’ll help you harness the power of our multi-
channel options to reach a community of musicians that trust and
respect our branded platforms.
• Weekly e-Newsletters
• Dynamic Websites
• Popular Print Publications
• Custom Digital Guides
• Buyers Guides – Ultimate Gear Guide
• Mobile Sites
• Exclusive Videos
• Enhanced Social Media
• Original Events
• Custom Research
• Custom Marketing ServicesN E W P R O D U C T S
2017ELECTRIC GUITARS • ACOUSTIC GUITARS
BASSES • AMPS • PEDALS • PICKUPSMOBILE APPS • LIVE & STUDIO GEAR
STRINGS & MORE!
FOR
A N E W B A Y M E D I A P U B L I C A T I O N
UGG17_cover_digital.indd 1 7/24/17 12:49 PM
WE CAN TAKE YOU THERE
Big, loud, and never backing down, Guitar World dominates the guitar dialog as the world’s largest multi-media guitar platform. From top-flight coverage of iconic artists like Led Zeppelin’s Jimmy Page and Metallica’s Kirk Hammett, to features on groundbreaking new players, Guitar World is the purveyor of the guitar lifestyle. The magazine, along with its devoted online community, engages a passionate audience of guitar fans with an entertaining and insightful take on the mojo of guitar. It’s no wonder why generations of guitarists have relied on Guitar World as their source for all things guitar for more than 35 years.
GUITAR IS A LIFESTYLE
98% play electric guitar
86% play acoustic guitar
85% have played for over 6 years
66% influence others on what to buy
65% are considered experts
AUDIENCE
FRETTED
504,500PRINT REACH
2.5 MillionUNIQUE MONTHLY VISITORS
5 MillionMONTHLY PAGE VIEWS
1.26 MillionAPP DOWNLOADS
1,887,000FACEBOOK FOLLOWERS
342,000TWITTER FOLLOWERS
472,000YOUTUBE SUBSCRIBERS
301,000INSTAGRAM FOLLOWERS
102,000NEWSLETTER SUBSCRIBERS
Guitar World 2018 Editorial CalendarMonth Issue Theme Feature Presentation Tech Education Feature Lesson Deadlines
JAN Special Website Content: Daily NAMM Reports E-Newsletters & Social Feeds: Winter NAMM Coverage
Digital Supplements: The Best of NAMM 2018
FEBR
UARY
Master Class, Issue 1: The Steve Vai Guitar Methodology
The Story of Ronnie Montrose
Portable Amps Building Blocks of Guitar with Steve Vai
Ad Close: 11/29/17Materials Due: 12/3/17
On Sale: 1/2/18
Special Website Content: Used Gear Galleries E-Newsletters & Social Feeds: Show Us Your Gear! *Includes nAMM dIstrIbutIon*
MA
RCH Master Class, Issue 2: The Joe Satriani
Guitar Methodology Tone Secrets Building Blocks of Guitar with Joe
SatrianiAd Close: 12/27/17
Materials Due: 12/31/17On Sale: 1/30/18
Special Website Content: Expand Your Playing Vocabulary E-Newsletters & Social Feeds: Techniques to Improve Your Playing
APR
IL
Master Class, Issue 3: The John Petrucci Guitar Methodology
Affordable Acoustics Building Blocks of Guitar with John Petrucci
Ad Close: 1/24/18Materials Due: 1/28/18
On Sale: 2/27/18
Special Website Content: Steve Vai Lesson Master Class: Video E-Newsletters & Social Feeds: Unique Tuning of the Day, with VideoDigital Supplements: Tonal Recall: The Secrets Behind the Great Guitar Sounds
MAY
Zakk Wylde Reunites with Ozzy Os-bourne
Metal Method 101: Learning to Play LOUD
Signal Chain Guide Inversion Chords Ad Close: 2/21/18Materials Due: 2/25/18
On Sale: 3/27/18
Special Website Content: Joe Satriani Lesson Master Class: Video E-Newsletters & Social Feeds: Acoustic Nation: A Celebration of Acoustic Gear
JUN
E
Summer Tour Spectacular! Touring & Travel Gear Pedal Tweaks Alternate Tunings Ad Close: 3/21/18Materials Due: 3/25/18
On Sale: 4/24/18
Special Website Content: John Petrucci Lesson Master Class: Video E-Newsletters & Social Feeds: Summer NAMM CoverageDigital Supplements: School’s Out! The Ultimate Summer Gear Guide
JULY
Gear of the Year…So Far The Best Guitar Products in the First Half of 2018
Guitar Maintenance Modes Ad Close: 4/11/18Materials Due: 4/22/18
On Sale: 5/22/18
Special Website Content: The Songs of Summer: Learn to Play! E-Newsletters & Social Feeds: Pedalboard Configs for Every Genre
EDITORIAL CALENDAR
Guitar World 2018 Editorial CalendarMonth Issue Theme Feature Presentation Tech Education Feature Lesson Deadlines
AUG
UST
Fallen Heroes Issue Tunings for Classic Songs Shopping for an Amp Funk Guitar Ad Close: 5/16/18Materials Due: 5/20/18
On Sale: 6/19/18
Special Website Content: 30 Under 30: Who Are the Hotshots of Guitar? E-Newsletters & Social Feeds: Guitar Heroes of Instagram & YouTube *Includes nAMM dIstrIbutIon*
SEPT
EMBE
R The Young Guns of Guitar: Who Are the Rising Stars?
Shredders of Instagram Electrics Under $500 Guide to Practicing Ad Close: 6/13/18Materials Due: 6/17/18
On Sale: 7/17/18
Special Website Content: 50 Best Country Guitar Songs E-Newsletters & Social Feeds: Country Guitar’s Rising Stars Digital Supplements:Pedals for Every Occasion
OCT
OBE
R Blues Power with Gary Clark Jr. The Art of Relicing How to Store & Protect Your Gear from Harsh Climates
Writing a Great Song Ad Close: 7/11/18Materials Due: 7/15/18
On Sale: 8/14/18
Special Website Content: She Shreds: 15 Players Everyone Should Know E-Newsletters & Social Feeds: Scary Sounds: Learn to Play Themes from ‘The Exorcist,’ ‘Halloween’ and more on guitar. With Video!
NO
VEM
BER Guitar Theory 101: First Steps Country Guitar Gear Guide Essential Accessories Halloween/horror themes on guitar Ad Close: 8/8/18
Materials Due: 8/12/18On Sale: 9/11/18
Special Website Content: E-Z Acoustic Guitar Songs E-Newsletters & Social Feeds: Guitar Innovations Digital Supplements: Learn to Play Classic Christmas Songs on Guitar
DEC
EMBE
R The Songwriting Issue Ultimate Holiday Gift Guide Tools for Writing Songs on Guitar Chord Progressions & Composition Ad Close: 9/5/18Materials Due: 9/9/18
On Sale: 10/9/18
Special Website Content: The Year in Guitar: A Look Back E-Newsletters & Social Feeds: 2019 Guitar Preview
HO
LIDA
Y The Rock and Roll Hall of Fame Issue: Guitarists Who Deserve to Be In Now
Modeling Amps: Why You Need One
Acoustic Campfire Songs Ad Close: 10/3/18Materials Due: 10/7/18
On Sale: 11/6/18
EDITORIAL CALENDAR
rates & specs2018 Gross Rates 1X 3X 6X 13X
Full Page 4 Color $12,060 $11,450 $10,855 $10,250
2/3 $10,125 $9,615 $9,115 $8,605
1/2 $8,925 $8,475 $8,030 $7,585
1/3 $7,235 $6,875 $6,510 $6,150
1/4 $6,030 $5,730 $5,425 $5,125
1/6 $3,015 $2,865 $2,715 $2,565
2018 Cover Rates 13X
4th $14,110
3rd $12,480
2nd $13,025
2018 Marketplace Display Ads 1X 3X 6X 13X
1/6 $1,600 $1,295 $1,130 $1,105
1/12 $870 $795 $745 $385
1 inch $465 $425 $385 $360
SHORT RATEAD FREQUENCY COMMITMENTS NOT MET IN CONTRACT PERIOD WILL BE SHORT RATED
COMBINATION RATESADS MAY BE COMBINED IN OTHER NEWBAY MUSIC GROUP PUBLICATIONS FOR MAXIMUM
FREQUENCY INCLUDING THE ULTIMATE GEAR GUIDE. OWNED DIVISIONS OF THE SAME
COMPANY MAY COMBINE ADS FOR MAXIMUM FREQUENCY.
FTP HOST: ftp.nbmedia.com • USERNAME: guitarworld • PASSWORD: guitar
If you have any materials related questions, please contact: Nicole Schilling • (646) 723-5418 • [email protected]
PLEASE COMPRESS/ STUFF ALL FILES! Files Accepted: Hi-Res pdf or tiff (no eps please) email [email protected] WHEN FILES ARE UPLOADED
Please send ad materials to:NewBay Mediaplease reference magazine/issueATTN: PRODUCTION 28 E 28th St, 12th Floor NYC, NY 10016
SPREAD ADLive/Safety 16.25 W X 10.375 H Trim 16.75 X 10.875 Bleed 17 X 11.125
FULL PAGELive 7.875 X 10.375 Trim 8.375 X 10.875Bleed 8.625 X 11.125
ADDITIONAL AD SIzES2/3 Page Vertical: 4.625 X 10.25Half Page Vertical: 4.625 X 7.375Half Page Horizontal: 7.25 X 4.8751/3 Page Vertical: 2.25 X 10.251/3 Page Square: 4.625 X 4.8751/4 Page: 3.375 X 4.8751/6 Page: 2.25 X 4.875
CLICk HERE FOR PORTAL INFORMATION
Product Demo
Custom Production
Impactful Graphics
In today’s internet, video is king. No other medium offers the same visibility, entertainment value,
and marketing power.
The NBMG Studios provides all your video production needs. Our New York studio has been updated with new set design, sound and lighting equipment, as well as the latest in editing and post-production. We provide a full service experience from concept to final cut. The NBMG’s full promotion and distribution capabilities will be used to insure highly engaged viewership including all digital and social media platforms.
The NewBay MusIc Group caN provIde:
NewBay MusIc Group vIdeo sTudIos
vIdeo sTudIos
• Facebook Live• editor desk Jams• custom content opportunities & more!
• product demos• artist Interviews• custom video production
®
Serious guitar players know where to go for comprehensive coverage of both the innovative and the traditional. Guitar Player spans the broadest range of musical styles, delivering diverse content that covers all skill levels and ages. Exclusive gear roundups, lessons, how-to articles, and artist interviews provide the expert tips and insights that obsessed guitarists crave. Guitar Player is the essential, real-world guitar resource that both educates and entertains.
GET SERIOUS ABOUT GUITAR
90% Have played for over 6 years
96% Play electric guitar
88% Play acoustic guitar
81% Watch videos to get guitar info
79% Are considered experts
68% Influence others on what to buy
71% Go to a local music store monthly
AUDIENCE
FRETTED
291,883PRINT REACH
707,000UNIQUE MONTHLY VISITORS
1.24 MillionMONTHLY PAGE VIEWS
820,000FACEBOOK FOLLOWERS
163,000TWITTER FOLLOWERS
14,000YOUTUBE SUBSCRIBERS
66,000INSTAGRAM FOLLOWERS
58,700NEWSLETTER SUBSCRIBERS
Guitar Player 2018 Editorial CalendarMonth Issue Theme Product Focus Frets (Acoustic) Gear Guide Feature Lesson Deadlines
FEBR
UARY
Classic Recording Sessions Home Recording Pedals and Effects Sight-Reading Shortcuts Ad Close: 11/27/17Materials Due: 11/28/17
On Sale: 1/16/18
Special Website Content: New Products for 2018 E-Newsletters & Social Feeds: Guitar Month *Includes nAMM dIstrIbutIon*
MA
RCH
How to Shred Shred-Ready Gear Amps Joe Satriani Shred Lesson Ad Close: 12/1917Materials Due: 12/20/17
On Sale: 2/13/18
Special Website Content: Youthquake! Best Young Players E-Newsletters & Social Feeds: Pedal Month Digital Supplements: Best of GP Lessons
APR
IL
Editors' Picks of 2018 Gear Debuts New Products New Acoustic Gear for 2018! Riff Deconstruction Ad Close: 1/22/18Materials Due: 1/23/18
On Sale: 3/13/18
Special Website Content: Country Guitar! E-Newsletters & Social Feeds: Amp Month
MAY
Effects Pedals Pedals Personal P.A. Systems Walking Bass Lines Ad Close: 2/15/18Materials Due: 2/19/18
On Sale: 4/10/18
Special Website Content: Women Guitarists Month E-Newsletters & Social Feeds: Women Guitarists Month Digital Supplements: Country Guitar Special!
JUN
E
Classic Rock Cool Gear for Vintage Tones Accessories Unsung Heroes of Classic Rock Ad Close: 3/19/18Materials Due: 3/20/18
On Sale: 5/8/18
Special Website Content: Summer NAMM E-Newsletters & Social Feeds: Summer NAMM
JULY
Mod Your Rig Accessories Travel Guitars Melodic/Harmonic Substitutions Ad Close: 4/16/18Materials Due: 4/17/18
On Sale: 6/5/18
Special Website Content: Lesson Boot Camp E-Newsletters & Social Feeds: Lesson Boot Camp
EDITORIAL CALENDAR®
Guitar Player 2018 Editorial CalendarMonth Issue Theme Feature Presentation Tech Education Feature Lesson Deadlines
AUG
UST
Writing Great Riffs Creativity Apps Gig Bags Big Riff Chords Ad Close: 5/11/18Materials Due: 5/14/18
On Sale: 7/3/18
Special Website Content: Acoustic Shred E-Newsletters & Social Feeds:Acoustic Gear Month E-Zine Specials: Summer Gear Guide *Includes nAMM dIstrIbutIon*
SEPT
EMBE
R Supercharged Blues Boutique Amps Strings How to Play Faux Slide Ad Close: 6/8/18Materials Due: 6/12/18
On Sale: 7/31/18
Special Website Content: Mobile Apps for Guitar E-Newsletters & Social Feeds: New Artists to Watch For
OCT
OBE
R Portable Rigs New Products Budget Acoustic Guitars Todd Rundgren Chords Ad Close: 7/9/18Materials Due: 7/10/18
On Sale: 8/28/18
Special Website Content: Metal Guitar! E-Newsletters & Social Feeds: Music Technology/AES E-Zine Specials: Metal Guitar Special!
NO
VEM
BER Prog Rock/Hall of Fame Awards Pedalboards and Racks Cool Acoustic Apps Grooving in Odd Time Signatures Ad Close: 8/3/18
Materials Due: 8/7/18On Sale: 9/25/18
Special Website Content:GP Hall of Fame E-Newsletters & Social Feeds: GP Hall of Fame
DEC
EMBE
R Cutting-Edge Acoustic Grooves Tech Tools for Acoustic Players
Headstock Tuners Kaki King Lesson Ad Close: 8/31/18Materials Due: 9/4/18
On Sale: 10/23/18
Special Website Content: Holiday Gifts E-Newsletters & Social Feeds: Accessories E-Zine Specials: Holiday Gear Guide
HO
LIDA
Y Tubes Forever Replacement Tubes Capos Holiday Song Arrangements Ad Close: 10/1/18Materials Due: 10/2/18
On Sale: 11/20/18
EDITORIAL CALENDAR®
rates & specs®
Display Advertising 1x 3x 6x 13x
Full Page $8,972 $8,872 $8,564 $8,144
2/3 Page $6,632 $6,548 $6,472 $4,512
1/2 Page $5,876 $5,804 $4,140 $5,456
1/3 V $4,320 $4,268 $4,176 $3,968
1/3 SQ $4,756 $4,696 $4,592 $4,372
1/4 Page $2,984 $2,948 $2,900 $2,772
1/6 Page $1,868 $1,844 $1,828 $1,736
FP Spread $15,160 $14,984 $14,460 $13,752
1/2 Spread $10,568 $10,448 $10,328 $9,808
First RHP $9,300
Cover 2 $9,360
Cover 3 $9,112
Cover 4 $10,044
CLASSIFIED RATES1”h x 2.25” w $215.001”h x 4.75”w $415.002”h x 2.25”w $415.001/6 pg Vertical 4”h x 2.25”w $670.001/6 pg Horizontal 2”h x 4.75w $670.001/3 V 8.25”h x 2.25”w $1,340.001/3 SQ 4”h x 4.75”w $1,340.001/2 H 4”h x 7.25”w $1,780.001/2 V 7”h x 4.75” w $1,780.00FP 8.5”h x 7.25”w $3,175.00
PRODUCT SPOTLIGHT RATES1x: $720 ea.3x: $670 ea. 6x: $620 ea. 12x: $540 ea.Subject to availability - 3 mo min placement
GUITAR BAzAAR RATES3x: $750 ea.6x: $725 ea.12x: $670 ea.
GUITAR SHOWCASEAd Size 3x Rate 6x Rate 12x RateFull Page $4,240 $4,030 $3,605 1/2 Horizontal $2,650 $2,520 $2,255 1/4 Page $1,455 $1,385 $1,240
We accept files created in the following applications:Preferred: PDF – High-resolution, print-ready with images in CMYK. Set registration marks offset to 12pt. Set paper size to ad trim size plus 1” when exporting from original application file.
Photoshop TIF or EPS – Flattened/no layers, CMYK, 266-300 dpi.
Illustrator EPS – Save fonts as outlines. Flattened/no layers, CMYk.
Quark Xpress files not accepted.
Only hi-res .pdfs can be submitted to newbayadportal.com. Instruction page can be found later in this kit. DO NOT EMAIL ADS AS WE HAVE SIzE LIMIT. If you wish to send your ad another way or send a file in another format, please use Hightail, Dropbox, WeTransfer,etc.
Color: All documents and graphics should contain CMYK color separation ONLY. RGB, matched or spot colors (Pantone, TRUMATCH, Hexachrome, etc) files will be converted to CMYK.
Proofs: Color proofs created from SWOP certified proofing devices. Generate from final file at 100%. If no color proof is provided, NewBay cannot accept responsibility for slight variations in color.
Graphics: EPS and TIFF formats only. Do not send postscript files. Include all graphics with your final document. Update all imported graphics within the final document. All images should be imported into InDesign documents at 100% - resize images in PhotoShop or Illustrator first, then update in InDesign.
Fonts: Use Type 1 Postscript fonts only. Send both screen and printer versions. Embed fonts in graphic files. Save fonts in Illustrator files to outline. Do not use multiple master fonts. We do not accept True Type fonts.
Follow these naming standard guidelines for naming your files and documents:1. With the exception of periods and underscores, all characters must be alphanumeric.Illegal filename characters follow: :”’/\$*()|!<>2. No file name may contain more than 23 characters.3. Do not begin or end a filename with a blank space or period.
Display Ad Specifications/Size Information for Guitar Player, Ultimate Gear Guide and Guitar Player supplements:1. Spread live matter: 15.125” wide by 9” high2. Spread bleed: 16.25” wide by 10.75” high3. Spread trim size: 16” wide by 10.5” high4. Full page live matter: 7.125” wide by 9” high5. Full page bleed: 8.25” wide by 10.75” high6. Full page trim size: 8” wide by 10.5” high7. 2/3 vertical non-bleed: 5” wide by 10.25 high8. 2/3 vertical bleed: 5.25” wide by 10.75” high9. 1/2 page vertical island: 4.75” wide by 7” high10. 1/2 page horizontal: 7.25” wide by 4.75” high11. 1/2 page horizontal bleed: 8.25” wide by 5.375” high12. 1/3 page vertical: 2.25” wide by 9.75” high13. 1/3 page square: 4.75” wide by 4.75” high14. 1/4 page vertical: 3.5” wide by 4.75” high15. 1/6 page vertical: 2.25” wide by 4.75” high
Sizes for Guitar Player – Guitar Showcase:1. Full page, no bleed: 7.25” wide by 9.5” high2. 1/2 page horizontal, no bleed: 7.25” wide by 4.75” high3. 1/4 page vertical: 3.5” wide by 4.75” high
Sizes for Guitar Player – Guitar Bazaar:1. 1/6 page vertical: 2.25” wide by 4.75” high CLICk HERE FOR PORTAL INFORMATION
Guitar Aficionado is the only media brand to celebrate the luxury lifestyle using a timeless icon, the guitar, as the common passion point. To be a guitar aficionado is to be part of an exclusive club whose members appreciate beauty, craftsmanship, and performance. They love fine guitars not only as musical instruments but also as works of art. Guitar Aficionado’s sophisticated design and authoritative editorial on diverse topics that include fine wines and spirits, watches, travel, and luxury automobiles appeals to our cultured audience.
THE DELUXE LIFE
49 Average reader age
$383,600 Average household income
$2,274,000 Average net worth
12 Average number of guitars owned
93% have taken an action as a result of reading Guitar Aficionado
69% connected with an advertiser’sdigital content
AUDIENCE
FRETTED
380,000PRINT REACH
82,308UNIQUE MONTHLY VISITORS
160,285MONTHLY PAGE VIEWS
55,000FACEBOOK FOLLOWERS
8,000TWITTER FOLLOWERS
6,000INSTAGRAM FOLLOWERS
21,000NEWSLETTER SUBSCRIBERS
rates & specs1X 3X 6X
PAGE 4CB $10,200 $9,894 $9,605
1/2 PAGE* $7,140 $6,928 $6,715
COVER 2 /PAGE 1 $25,500 $24,735 $24,055
COVER 3 $12,240 $11,875 ---
COVER 4 $13,260 $12,860 ---
*HORIzONTAL ONLY
FULL-PAGE UNIT
9" x 10 7/8" (trim)
9 1/4" x 11 1/8" (bleed)
Live Area: 8 1/2 x 10 3/8
SPREAD UNIT
18" x 10 7/8" (trim)
18 1/4" x 11 1/8" (bleed)
Live Area: 17 1/2 x 10 3/8
HALF-PAGE HORIzONTAL
8" x 5"
THIRD-PAGE VERTICAL
2 5/8" x 10 3/8"
CONTACT For production-related questions:
Nicole Schilling Production Manager
(646) [email protected]
FTP HOST: ftp.nbmedia.com
USER: eguitaraficionadoPASSWORD: eguitaraficionado
Files Accepted: Hi-Res PDF x1a (no EPS)
Compress/Stuff all files. Contact Nicole Schilling
([email protected]) when files are uploaded.
ADDRESS Send ad materials to:
NewBay MediaPlease reference magazine/issue
ATTN: PRODUCTION28 East 28th St, 12th Floor
NY, NY 10016
CLICk HERE FOR PORTAL INFORMATION
EDITORIAL CALENDARJanuary/February: Musician’s Issue
March/April: Motoring IssueMay/June: Vintage Collections
July/August: Summer Travel Sept/October: Celebrity Issue
Nov/December: Ultimate Gift Issue
Jan/Feb 2018* Mar/Apr 2018 May/Jun 2018 Jul/Aug 2018* Sep/Oct 2018 Nov/Dec 2018 Jan/Feb 2019
Ad Close 10/31/17 1/2//18 2/27/18 4/24/18 6/19/18 8/14/18 10/30/18
Materials Close
11/7/17 1/9/18 3/6/18 5/1/18 6/26/18 8/21/18 11/6/18
On-sale Date
12/12/17 2/13/18 4/10/18 6/5/18 7/31/18 9/25/18 12/11/18
NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. *DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION
Bass Player is the most respected name for editorial coverage among bassists, and the deepest source of inspiration, information and instruction for players of all levels and styles. BP connects bassists with their heroes via in-depth interviews and world-class tutorials, and delivers the industry’s most trust-worthy gear reviews.
DIG DEEPER
84% have been playing bass for more than 10 years
89% also play other instruments
81% visited an advertisers website
62% purchased a product as a result of reading ads in Bass Player
75% advise others on choosing gear
AUDIENCE
FRETTED
73,728PRINT REACH
111,400UNIQUE MONTHLY VISITORS
230,232MONTHLY PAGE VIEWS
189,000FACEBOOK FOLLOWERS
49,000TWITTER FOLLOWERS
19,000YOUTUBE SUBSCRIBERS
167,000INSTAGRAM FOLLOWERS
27,000NEWSLETTER SUBSCRIBERS
Bass Player 2018 Editorial CalendarMonth Issue Theme Product Focus Feature Lesson Ad Close Materials Due On Sale
FEB Jam Band Bass & Bass Player LIVE! Wrap-Up Strings and Things 11/30/17 12/4/17 1/23/18
Special Website Content: New Products for 2018 E-Newsletters & Social Feeds: Bass Player LIVE! Wrap-Up *Includes nAMM dIstrIbutIon*
MA
R Shred Bass Gig Bags & Protecting Your Gear Lessons From Berklee 12/17/17 12/21/17 2/20/18
Special Website Content: Technique E-Newsletters & Social Feeds: Tips & Tricks
APR Hot New Products for 2018 New Products 1/25/18 1/29/18 3/20/18
Special Website Content: Synth Bass: Programming, Pedals, Processors E-Newsletters & Social Feeds: Boutique Gear E-Zine Special: Country Bass
MAY Classic Rock Legends Old School Tone from New Gear Lessons From Berklee 2/23/18 2/27/18 4/17/18
Special Website Content: Bass Legends E-Newsletters & Social Feeds: Pedal Month
JUN World Beat Bass Boutique Basses 3/26/18 3/27/18 5/15/18
Special Website Content: Summer NAMM E-Newsletters & Social Feeds: Summer NAMM E-Zine Special: Summer Gear Guide
JULY MIDI Bass Mobile Apps Lessons From Berklee 4/23/18 4/24/18 6/12/18
Special Website Content: Live Performance E-Newsletters & Social Feeds: Female Bassists
AUG Special Recording Issue Home/Studio Recording 5/18/18 5/21/18 7/10/18
Special Website Content: Home and Studio Recording E-Newsletters & Social Feeds: New Technology *Includes nAMM dIstrIbutIon*
SEP Bass Education: The Best Schools, The Best
TeachersBudget Gear Lessons From Berklee 6/11/18 6/14/18 8/7/18
Special Website Content: Lessons & Education E-Newsletters & Social Feeds: New Artists
OCT Bass Player LIVE! Gear & Artist Preview Signature Basses 7/16/18 7/17/18 9/4/18
Special Website Content: Bass Player LIVE! Preview E-Newsletters & Social Feeds: Bass Player LIVE! E-Zine Special: Bass Player LIVE!
NO
V Rigs of the Stars Tube Amps Lessons From Berklee 8/13/18 8/14/18 10/2/18
Special Website Bass Rigs of the Stars E-Newsletters & Social Feeds: Amp Month
DEC Pedals A-Z Pedals 9/10/18 9/11/18 10/30/18
Special Website Content: Holiday Gear Gift Guide E-Newsletters & Social Feeds: Accessories E-Zine Special: Holiday Gear Gift Guide
HO
L Holiday Gear Gift Guide Accessories Lessons From Berklee 9/13/18 9/18/18 11/6/18
EDITORIAL CALENDAR
rates & specs
We accept files created in the following applications:Preferred: PDF – High-resolution, print-ready with images in CMYK. Set registration marks offset to 12pt. Set paper size to ad trim size plus 1” when exporting from original application file.
Photoshop TIF or EPS – Flattened/no layers, CMYK, 266-300 dpi.
Illustrator EPS – Save fonts as outlines. Flattened/no layers, CMYk.
Quark Xpress files not accepted.
Only hi-res .pdfs can be submitted to newbayadportal.com. Instruction page can be found later in this kit. DO NOT EMAIL ADS AS WE HAVE SIzE LIMIT. If you wish to send your ad another way or send a file in another format, please use Hightail, Dropbox, WeTransfer,etc.
Color: All documents and graphics should contain CMYK color separation ONLY. RGB, matched or spot colors (Pantone, TRUMATCH, Hexachrome, etc) files will be converted to CMYK.
Proofs: Color proofs created from SWOP certified proofing devices. Generate from final file at 100%. If no color proof is provided, NewBay cannot accept responsibility for slight variations in color.
Graphics: EPS and TIFF formats only. Do not send postscript files. Include all graphics with your final document. Update all imported graphics within the final document. All images should be imported into InDesign documents at 100% - resize images in PhotoShop or Illustrator first, then update in InDesign.
Fonts: Use Type 1 Postscript fonts only. Send both screen and printer versions. Embed fonts in graphic files. Save fonts in Illustrator files to outline. Do not use multiple master fonts. We do not accept True Type fonts.
Follow these naming standard guidelines for naming your files and documents:1. With the exception of periods and underscores, all characters must be alphanumeric.Illegal filename characters follow: :”’/\$*()|!<>2. No file name may contain more than 23 characters.3. Do not begin or end a filename with a blank space or period.
Display Ad Specifications/Size Information for Bass Player:1. Spread bleed: 18.25” wide by 11.125” high3. Spread trim size: 18” wide by 10.875” high4. Full page bleed: 9.25” wide by 11.125” high5. Full page trim size: 9” wide by 10.875” high6. 2/3 page vertical: 5” wide by 9.75 high7. 2/3 page vertical bleed: 5.875 wide by 11.125 high8. 1/2 page vertical island: 5” wide x 7.25” high9. 1/2 page horizontal: 7.75” wide by 4.75” high10. 1/2 page horizontal bleed: 9.25” wide by 5.5” high11. 1/3 page vertical: 2.375” wide by 9.75” high12. 1/3 page square: 5” wide by 4.75” high13. 1/4 page vertical: 3.75” wide by 4.75” high14. 1/6 page vertical: 2.375” wide by 4.75” high
Sizes for Bass Player – Bass Showcase:1. 1/8 page horizontal, no bleed: 1.75” wide by 4.75” high2. 1/8 page vertical, no bleed: 3.75” wide by 2.25” high
Display Advertising 1x 3x 6x 13x
Full Page $6,864 $6,783 $6,571 $6,184
2/3 Page $5,172 $5,117 $4,964 $4,667
1/2 Page $4,361 $4,314 $4,186 $3,948
1/3 V $3,727 $3,676 $3,540 $3,324
1/3 SQ $3,383 $3,345 $3,213 $3,022
1/4 Page $2,508 $2,486 $2,414 $2,253
1/6 Page $1,199 $1,173 $1,143 $1,063
FP Spread $1,160 $11,352 $10,995 $10,357
1/2 Spread $7,846 $7,756 $7,535 $7,098
First RHP $6,775
Cover 2 $6,970
Cover 3 $6,698
Cover 4 $9,299
PRODUCT SPOTLIGHT RATES1x: $700 ea.3x: $650 ea. 6x: $600 ea. 12x: $525 ea.Subject to availability 3 month minimum placement
SPECIAL POSITIONSSPECIFIED PAGES OR PROXIMITY TO MONTHLY COLUMNS, ADD 15% TO APPLICABLE RATES (ONLY FOR FULL-PAGE OR LARGER; SPECIFY ON INSERTION ORDER). POSITION IS NOT GUARANTEED IF MATERIAL IS LATE. CONTINUOUS PAGE PLACEMENTS, 15% EXTRA AFTER FIRST PAGE.
INFORMATION IN THIS DOCUMENT IS SUBJECT TO CHANGE WITHOUT NOTICE.
CLICk HERE FOR PORTAL INFORMATION
Electronic Musician is the #1 resource for musicians who want to record, produce, and perform better music. With in-depth tutorials, interviews with leading artists, producers, DJs, and engineers, and deep gear reviews by industry experts, we provide the knowledge you need to be at the top of your game. Want to know tips, tricks and the story behind the most innovative production happening today? You’ll find it all here. In 2017 Electronic Musician Magazine will now include all the best content from Keyboard.
TECHNOLOGY TRENDSETTERS
88% have been playing for 10 years or more
89% have a home recording studio setup
79% have visited an advertisers website after seeing them in EM
$4400 planned to spend at least this amount per year on average for music equipment
AUDIENCE
TECH
124,200PRINT REACH
175,264UNIQUE MONTHLY VISITORS
417,090MONTHLY PAGE VIEWS
226,000FACEBOOK FOLLOWERS
48,000TWITTER FOLLOWERS
2,400YOUTUBE SUBSCRIBERS
14,000INSTAGRAM FOLLOWERS
42,000NEWSLETTER SUBSCRIBERS
Electronic Musician 2018 Editorial CalendarMonth Issue Theme Product Focus Lessons and How-To's Keyboard Section Content Deadlines
FEBR
U-
ARY
Editors' Choice Awards 25+ Award Products Digital Interface as Synth Patchbay Create Templates for Synth Program-ming
Ad Close: 11/27/17Materials Due: 11/28/17
On Sale: 1/16/18
Special Website Content: Editors’ Choice Awards E-Newsletters & Social Feeds: Editors’ Choice Awards E-Zine Specials: NAMM 2018 Gear
MA
RCH Improve Your Mixes In-ear monitor systems for
the studioMixing Do's & Don'ts Propellerhead Reason 10 synth
programmingAd Close: 12/1917
Materials Due: 12/20/17On Sale: 2/13/18
Special Website Content: DIY Month E-Newsletters & Social Feeds: DIY content
APR
IL
Working with High-resolution Audio Hi-res DAWs, Converters, clocks, peripherals
Ableton Live 10 Master Class 11 Essential Warmups Ad Close: 1/22/18Materials Due: 1/23/18
On Sale: 3/13/18
Special Website Content: High-Res Audio Month E-Newsletters & Social Feeds: Tips/Gear for High-Res Audio
MAY
Build a Custom Sound Library Software Samplers Mixing/Mastering for Vinyl Nord Keyboard Deep Dive Ad Close: 2/2618Materials Due: 2/27/18
On Sale: 4/10/18
Special Website Content: DIY Sampling and Sound Library E-Newsletters & Social Feeds: Musikmesse/Superbooth E-Zine Specials: Musikmesse/Superbooth 2018 Gear
JUN
E
Microphones for live performance Musician's Guide to Choos-ing Stage Mics
Homemade Echo Chamber Advanced Splits and Layering Ad Close: 3/19/18Materials Due: 3/20/18
On Sale: 5/8/18
Special Website Content: Live Sound Strategies E-Newsletters & Social Feeds: Summer NAMM E-Zine Specials: Summer NAMM Gear
JULY
DJ Tools New DJ controller products DIY Mastering Tips Know Your Hammonds Ad Close: 4/16/18Materials Due: 4/17/18
On Sale: 6/5/18
Special Website Content: DJ Tools E-Newsletters & Social Feeds: DJ and EDM Gear
EDITORIAL CALENDAR
Electronic Musician 2018 Editorial CalendarMonth Issue Theme Product Focus Lessons and How-To's Keyboard Section Content Deadlines
AUG
UST
Mobile Audio Production Android Music Apps and peripherals
Compression Key Controllers with Mobile Devices Ad Close: 5/14/18Materials Due: 5/15/18
On Sale: 7/3/18
Special Website Content: Latest Trends Android, iOS, and Web MIDI E-Newsletters & Social Feeds: Mobile-Music Making
SEPT
Sound Designer Roundtable Hardware Keyboard Synths Max for Live Deep Dive A Keyboardist's Pedalboard Ad Close: 6/28/18Materials Due: 6/28/18
On Sale: 7/31/18
Special Website Content: Sound Design and Synth Programming E-Newsletters & Social Feeds: Sound Design
OCT
Room Treatment for Rehearsal Spaces & Home Studios
Build a remote recording rig on any budget
Audio Interfaces Safe Touring with Softsynths Ad Close: 7/9/18Materials Due: 7/1018
On Sale: 8/28/18
Special Website Content: Acoustical Room Treatments E-Newsletters & Social Feeds: AES Report E-Zine Specials: : AES 2018 Gear
NO
V
Using Electronic Percussion (software and hardware)
E-drum Kits Optimize your DAW Tweak your Whirly Ad Close: 8/3/18Materials Due: 8/7/18
On Sale: 9/25/18
Special Website Content: Electronic Percussion E-Newsletters & Social Feeds: E-percussion
DEC
Rock Star Holiday Gift Guide Holiday Gifts Long-term Storage Strategies Things Every Gigging Keyboardist Should Have
Ad Close: 9/3/18Materials Due: 9/4/18
On Sale: 10/23/18
Special Website Content: MPE MIDI and Alternative Controllers E-Newsletters & Social Feeds: New MIDI Instruments and Technology
EDITORIAL CALENDAR
rates & specs
We accept files created in the following applications:Preferred: PDF – High-resolution, print-ready with images in CMYK. Set registration marks offset to 12pt. Set paper size to ad trim size plus 1” when exporting from original application file.
Photoshop TIF or EPS – Flattened/no layers, CMYK, 266-300 dpi.
Illustrator EPS – Save fonts as outlines. Flattened/no layers, CMYk.
Quark Xpress files not accepted.
Only hi-res .pdfs can be submitted to newbayadportal.com. Instruction page can be found later in this kit. DO NOT EMAIL ADS AS WE HAVE SIzE LIMIT. If you wish to send your ad another way or send a file in another format, please use Hightail, Dropbox, WeTransfer,etc.
Color: All documents and graphics should contain CMYK color separation ONLY. RGB, matched or spot colors (Pantone, TRUMATCH, Hexachrome, etc) files will be converted to CMYK.
Proofs: Color proofs created from SWOP certified proofing devices. Generate from final file at 100%. If no color proof is provided, NewBay cannot accept responsibility for slight variations in color.
Graphics: EPS and TIFF formats only. Do not send postscript files. Include all graphics with your final document. Update all imported graphics within the final document. All images should be imported into InDesign documents at 100% - resize images in PhotoShop or Illustrator first, then update in InDesign.
Fonts: Use Type 1 Postscript fonts only. Send both screen and printer versions. Embed fonts in graphic files. Save fonts in Illustrator files to outline. Do not use multiple master fonts. We do not accept True Type fonts.
Follow these naming standard guidelines for naming your files and documents:1. With the exception of periods and underscores, all characters must be alphanumeric.Illegal filename characters follow: :”’/\$*()|!<>2. No file name may contain more than 23 characters.3. Do not begin or end a filename with a blank space or period.
Display Ad Specifications/Size Information for Electronic Musician:1. Spread bleed: 18.25” wide by 11.125” high3. Spread trim size: 18” wide by 10.875” high4. Full page bleed: 9.25” wide by 11.125” high5. Full page trim size: 9” wide by 10.875” high6. 2/3 page vertical: 5” wide by 9.75 high7. 1/2 page vertical island: 5” wide by 7.25” high8. 1/2 page horizontal: 7.75” wide by 4.75” high9. 1/2 page horizontal bleed: 9.25” wide by 5.5” high10. 1/3 page vertical: 2.375” wide by 9.75” high11. 1/3 page square: 5” wide by 4.75” high12. 1/4 page vertical: 3.75” wide by 4.75” high13. 1/6 page vertical: 2.375” wide by 4.75” high
Sizes for Electronic Musician – Marketplace:1. 1/2 page horizontal: 7.75” wide by 4.75” high2. 1/4 page vertical: 3.75” wide by 4.75” high3. 1/4 page horizontal: 7.75” wide by 2.25” high4. 1/8 page horizontal: 3.75” wide by 2.25” high
Display Advertising 1x 3x 6x 12x
Full Page $5,053 $4,951 $4,845 $4,701
2/3 Page $4,271 $4,191 $4,097 $3,974
1/2 Page $3,583 $3,515 $3,443 $3,3361/3 V $2,950 $2,894 $2,826 $2,7501/3 SQ $3,247 $3,183 $3,115 $3,0261/4 Page $2,389 $2,342 $2,299 $2,2231/6 Page $1,696 $1,662 $1,632 $1,573FP Spread $9,278 $9,087 $8,895 $8,6321/2 Spread $7,204 $7,059 $6,919 $6,711First RHP $4,752
Cover 2 $5,436
Cover 3 $5,168
Cover 4 $6,651
PRODUCT SPOTLIGHT RATES1x: $720 ea.3x: $670 ea. 6x: $620 ea. 12x: $540 ea.Subject to availability - 3 month minimum placement
MARkETPLACE RATES
AD SIzE AD RATE 3X AD RATE 6X AD RATE 12X
1/2 Page: 4.75” h x 7.75” w $1,930 $1,835 $1,740
1/4 Page Vertical: 4.75” h x 3.75” w $1,195 $1,135 $1,075
1/4 Page Horizontal: 2.25” h x 7.75” w $1,195 $1,135 $1,075
1/8 page horizontal: 2.25” h x 3.75” w $720 $680 $645
CLICk HERE FOR PORTAL INFORMATION
Keyboard is the world’s most trusted source of musical know-how and technological expertise for keyboard players. We offer in-depth reviews of the latest gear, music lessons penned by the best players, tech clinics, and interviews in which artists reveal their creative secrets. When it comes to playing great, sounding great, and making optimal buying decisions, there’s no information source like Keyboard. In 2017 Keyboard’s market-leading content can be found in the pages of Electronic Musician.
CREATIVE SECRETS
ALL AGES Range in age from young to old, and from beginner to pro, including teachers and gear technitions
ALL INSTRUMENTS Play all types of keyboard instruments—acoustic and electric piano, synthesiz-er, organ, workstations...
ALL PLATFORMS Use music technology and software regularly for mobile devices and computers to write, record and perform
AUDIENCE
TECH
450,000DIGITAL QUARTERLY EMAGAZINE
222,573MONTHLY PAGE VIEWS
112,000FACEBOOK FOLLOWERS
26,000TWITTER FOLLOWERS
3,500YOUTUBE SUBSCRIBERS
21,000NEWSLETTER SUBSCRIBERS
digitalad PaCKagES
GuitarWorld.com Guitaraficionado.comGuitarPlaYEr.com bassPlaYEr.com kEYboardmaG.comEmusician.com
the newBay music group reaches more musicians than any other network in a contextually relevant environments that delivers results. our digital display ad units are proven to deliver highly engaged campaign results across desktop and mobile. Break through the digital clutter with a highly
effective nBmg digital solution.
HOME & SECTION PAGE DISPLAY UNITS
GALLERY TOP | 728 x 90
GALLERY SIDEBAR300x600,300x250
GALLERY INTERSTITIAL 300 x 250
GALLERY TOP
GALLERY INTERSTITIAL
DESKTOP MOBILE
DESKTOP GALLERY PAGE
MOBILE GALLERY PAGE
ADHESION | 320x50
FIXED BOTTOM | 728 x 90, 970 x 90
IN CARD300X250
IN CONTENT AD ZONE728 x 90, 970 x 250
STICKYSIDEBAR300x600,300x250
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
FIXED BOTTOM | 728 x 90, 970 x 90
STICKYSIDEBAR300x600
SIDEBAR300x600,300x250
HEADER | 320x100,300x250,320X50
ADHESION | 320x50
IN CONTENT AD ZONE728 x 90, 300 x 250
HEADER | 320x100,300x250,320X50
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
IN CONTENTAD ZONES300 x 250
IN CONTENT AD ZONE300 x 250
GALLERY TOP | 728 x 90
SIDEBAR300x600
GALLERY INTERSTITIAL 300 x 250
CONTENT GALLERY PAGE
GALLERY TOP | 320 x 50
GALLERY INTERSTITIAL 300 x 250
MOBILE CONTENT GALLERY PAGE
DESKTOP MOBILE
GALLERY TOP | 728 x 90
GALLERY SIDEBAR300x600,300x250
GALLERY INTERSTITIAL 300 x 250
GALLERY TOP
GALLERY INTERSTITIAL
DESKTOP MOBILE
DESKTOP GALLERY PAGE
MOBILE GALLERY PAGE
ADHESION | 320x50
FIXED BOTTOM | 728 x 90, 970 x 90
IN CARD300X250
IN CONTENT AD ZONE728 x 90, 970 x 250
STICKYSIDEBAR300x600,300x250
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
FIXED BOTTOM | 728 x 90, 970 x 90
STICKYSIDEBAR300x600
SIDEBAR300x600,300x250
HEADER | 320x100,300x250,320X50
ADHESION | 320x50
IN CONTENT AD ZONE728 x 90, 300 x 250
HEADER | 320x100,300x250,320X50
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
IN CONTENTAD ZONES300 x 250
IN CONTENT AD ZONE300 x 250
GALLERY TOP | 728 x 90
SIDEBAR300x600
GALLERY INTERSTITIAL 300 x 250
CONTENT GALLERY PAGE
GALLERY TOP | 320 x 50
GALLERY INTERSTITIAL 300 x 250
MOBILE CONTENT GALLERY PAGE
DESKTOP MOBILE
Get more options for visibility than ever before with our new home page and section display units.
The Fixed Bottom unit continuously sticks to the bottom of the visible frame providing100% viewability once loaded.
The Sticky Sidebar remains visible as users scroll down through the site content and provides 100% viewability once loaded.
With a site fully optimized for mobile viewing, ad-ditional sizes for mobile must be provided.
In Content Ad Zone breaks the page in an impactful, eye-catching way.
Mobile In Content Ad Zonedominates the screen for maximum viewing and engagement.
NBMG sites feature a fully responsive design to deliver an engaging user experience and high impact campaign results.
ARTICLE PAGE DISPLAY UNITS
GALLERY TOP | 728 x 90
GALLERY SIDEBAR300x600,300x250
GALLERY INTERSTITIAL 300 x 250
GALLERY TOP
GALLERY INTERSTITIAL
DESKTOP MOBILE
DESKTOP GALLERY PAGE
MOBILE GALLERY PAGE
ADHESION | 320x50
FIXED BOTTOM | 728 x 90, 970 x 90
IN CARD300X250
IN CONTENT AD ZONE728 x 90, 970 x 250
STICKYSIDEBAR300x600,300x250
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
FIXED BOTTOM | 728 x 90, 970 x 90
STICKYSIDEBAR300x600
SIDEBAR300x600,300x250
HEADER | 320x100,300x250,320X50
ADHESION | 320x50
IN CONTENT AD ZONE728 x 90, 300 x 250
HEADER | 320x100,300x250,320X50
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
IN CONTENTAD ZONES300 x 250
IN CONTENT AD ZONE300 x 250
GALLERY TOP | 728 x 90
SIDEBAR300x600
GALLERY INTERSTITIAL 300 x 250
CONTENT GALLERY PAGE
GALLERY TOP | 320 x 50
GALLERY INTERSTITIAL 300 x 250
MOBILE CONTENT GALLERY PAGE
DESKTOP MOBILE
GALLERY TOP | 728 x 90
GALLERY SIDEBAR300x600,300x250
GALLERY INTERSTITIAL 300 x 250
GALLERY TOP
GALLERY INTERSTITIAL
DESKTOP MOBILE
DESKTOP GALLERY PAGE
MOBILE GALLERY PAGE
ADHESION | 320x50
FIXED BOTTOM | 728 x 90, 970 x 90
IN CARD300X250
IN CONTENT AD ZONE728 x 90, 970 x 250
STICKYSIDEBAR300x600,300x250
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
FIXED BOTTOM | 728 x 90, 970 x 90
STICKYSIDEBAR300x600
SIDEBAR300x600,300x250
HEADER | 320x100,300x250,320X50
ADHESION | 320x50
IN CONTENT AD ZONE728 x 90, 300 x 250
HEADER | 320x100,300x250,320X50
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
IN CONTENTAD ZONES300 x 250
IN CONTENT AD ZONE300 x 250
GALLERY TOP | 728 x 90
SIDEBAR300x600
GALLERY INTERSTITIAL 300 x 250
CONTENT GALLERY PAGE
GALLERY TOP | 320 x 50
GALLERY INTERSTITIAL 300 x 250
MOBILE CONTENT GALLERY PAGE
DESKTOP MOBILE
Article pages on nbMG sites are often the initial entry point for our visitors. targeting your campaigns within our award-winning content ensure your messages will be seen by a high-engaged audience that are hungry to learn more and consistently outperform other media platforms.
The Fixed Bottom unit continuously sticks to the bottom of the visible frame providing100% viewability once loaded.
The Sticky Sidebar remains visible as users scroll down through the site content and provides 100% viewability once loaded.
With a site fully optimized for mobile viewing, ad-ditional sizes for mobile must be provided.
In Content Ad Zone breaks the page in an impactful, eye-catching way.
Mobile In Content Ad Zonedominates the screen for maximum viewing and engagement.
NBMG sites feature a fully responsive design to deliver an engaging user experience and high impact campaign results.
HIGH IMPACT SOLUTIONS
STICKYSIDEBAR300x600,300x250
FIXED BOTTOM | 728 x 90, 970 x 90
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
HIGH IMPACT BRANDINGTHREE UNIT ROADBLOCK OUTSTREAM VIDEO UNIT
VIDEOSTICKYSIDEBAR300x600,300x250
FIXED BOTTOM | 728 x 90, 970 x 90
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
HIGH IMPACT BRANDINGTHREE UNIT ROADBLOCK OUTSTREAM VIDEO UNIT
VIDEO HOVERINVITE300x600,300x250
INTERACTIVE EXPANDABLE BANNERS
CAN INCLUDE VIDEO, SLIDESHOW, INTERACTIVEPRODUCT DEMO OROTHER CONTENT
1000 X 600 INTERACTIVE CANVASDeliver a strong brand message with a 3 unit roadblock. Perfect for creat-ing strong product awareness, your roadblock will appear in a site section, article or within targeted content.
Showcased within site content, the outstream video unit autoplays with audio that begins when the mouse hovers over it.
Our expandable banners invite viewers to hover over for more and then open up to a massive 1000x600 window where you can include video, a slide show or whatever interactive content you desire.
GALLERY PAGE AD DISPLAY UNITS
GALLERY TOP | 728 x 90
GALLERY SIDEBAR300x600,300x250
GALLERY INTERSTITIAL 300 x 250
GALLERY TOP
GALLERY INTERSTITIAL
DESKTOP MOBILE
DESKTOP GALLERY PAGE
MOBILE GALLERY PAGE
ADHESION | 320x50
FIXED BOTTOM | 728 x 90, 970 x 90
IN CARD300X250
IN CONTENT AD ZONE728 x 90, 970 x 250
STICKYSIDEBAR300x600,300x250
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
FIXED BOTTOM | 728 x 90, 970 x 90
STICKYSIDEBAR300x600
SIDEBAR300x600,300x250
HEADER | 320x100,300x250,320X50
ADHESION | 320x50
IN CONTENT AD ZONE728 x 90, 300 x 250
HEADER | 320x100,300x250,320X50
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
IN CONTENTAD ZONES300 x 250
IN CONTENT AD ZONE300 x 250
GALLERY TOP | 728 x 90
SIDEBAR300x600
GALLERY INTERSTITIAL 300 x 250
CONTENT GALLERY PAGE
GALLERY TOP | 320 x 50
GALLERY INTERSTITIAL 300 x 250
MOBILE CONTENT GALLERY PAGE
DESKTOP MOBILE
GALLERY TOP | 728 x 90
GALLERY SIDEBAR300x600,300x250
GALLERY INTERSTITIAL 300 x 250
GALLERY TOP
GALLERY INTERSTITIAL
DESKTOP MOBILE
DESKTOP GALLERY PAGE
MOBILE GALLERY PAGE
ADHESION | 320x50
FIXED BOTTOM | 728 x 90, 970 x 90
IN CARD300X250
IN CONTENT AD ZONE728 x 90, 970 x 250
STICKYSIDEBAR300x600,300x250
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
FIXED BOTTOM | 728 x 90, 970 x 90
STICKYSIDEBAR300x600
SIDEBAR300x600,300x250
HEADER | 320x100,300x250,320X50
ADHESION | 320x50
IN CONTENT AD ZONE728 x 90, 300 x 250
HEADER | 320x100,300x250,320X50
HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90
IN CONTENTAD ZONES300 x 250
IN CONTENT AD ZONE300 x 250
GALLERY TOP | 728 x 90
SIDEBAR300x600
GALLERY INTERSTITIAL 300 x 250
CONTENT GALLERY PAGE
GALLERY TOP | 320 x 50
GALLERY INTERSTITIAL 300 x 250
MOBILE CONTENT GALLERY PAGE
DESKTOP MOBILE
tecHnIcAl sPecIFIcAtIons:
Accepted File types: jpeg, HTML 5, 3rd party tagsFile size limit: 2MB
Animation spec: 3x loop, 15 sec maxdesktop Ad sizes: 970x250, 970x90, 728x90, 970x90
(pushdown), 300x250, 300x600, 900x65Mobile Ad sizes: 320x50, 320x100, 300x250
For questions, please contact: Sujin Lee • Director, Ad Operations
Office: 212 378 0433 • Mobile: 917 214 [email protected]
nbMG galleries enable you to deliver your message in a contextually relevant environment. You can target multiple creative units with each gallery to provide more complex and in-depth messaging about your product or service.
DIGITAL RATESAD UNITS CPM
Billboard 970x250: $15300x250: $10
In Content 728x90: $12970x250: $15
Sticky 300x600: $12Mobile Header: $10
Mobile Adhesion: $12Mobile in Content 300x250: $10
Fixed bottom 728x90: $18 970x90: $20
ROADBLOCkS
3 unit Roadblock – billboard, sticky 300x600, fixed bottom: $28
Roadblock Full Site per day:Guitar World $3,000Guitar Player $2,250Bass Player $1,500
Electronic Musician $1,750Entire Music Group $5,000
VIDEO
NBMG Produced Gear Video: $7,000Supplied Video: $30 CPM
Custom Production: Project Priced
eNEWSLETTER ADS
Banners: $15 Takeover: $32
eBLAST RATES
Guitar World $2,500Guitar Player $1,800Bass Player $1,500
Guitar Aficionado $1,000Electronic Musician $1,200Entire Music Group $3,500
CONTACTJeff donnenwerth, Advertising [email protected](212)378-0466 Jason Perl, Advertising [email protected](646) 723-5419 scott sciacca, Advertising [email protected](646)723-5478
PRODUCTION:
Guitar AficionadoGuitar Worldnicole [email protected](646) 723-5419
Guitar Playerbeatrice Weir [email protected](650) 238 -0265
bass Playerelectronic MusicianGear GuidesAmy santana [email protected] (650) 238 - 0264
ADVERTISING & MARKETING SOLUTIONS: bob Ziltz, Group Publisher [email protected] (212)378-0471 Anne triece, Publisher Guitar AficionadoAdvertising Director - Non–Endemic [email protected] (646) 723-5491 Jon brudner, Advertising [email protected](917) 281-4721 Mari deetz, Advertising [email protected](650)238-0344