Incorporating Video into your Online Marketing...
Transcript of Incorporating Video into your Online Marketing...
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Incorporating Videointo your
Online Marketing Plan
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Create, Produce & Distribute
Audio & Video Options
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Marketing & Public RelationsBackground
- Snow Ski Areas- Hotels- Cruise Lines- Travel Agencies- Magazines- Associations
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Why? Statistics and Insight
• State of Video Marketing 2018 – Hubspot
• State of Video Marketing 2018 - Optinmonster
• Social Media Examiner – Facebook Advertising Research
• Social Media Today
• Forbes
• Wordstream
• Animoto – 2016
• Animoto – 2017 (infographic)
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State of Video Marketing 2018 – Hubspot
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Social Media Examiner – Facebook Advertising Research
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Animoto – 2016
Animoto – 2017 (infographic)
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Content Creation
- You need pictures or motion video- You should have audio- You should edit the video- You must distribute the video
• Text
• Graphics• Pictures
• Video
• Audio
This is the starting point…
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Podcast & Video Distribution Options
• Youtube
• Vimeo
• BlogTalkRadio I’m Blue, Man
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Resources
• How to Use Instagram
• How to Use Twitter
• How to Use Youtube
• Social Media Dashboard: Falcon.io
Search Google and Youtube for “how to” instructional videos and websites.
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