INCORPORATING INNKEEPER MAGAZINE€¦ · Double Page Spread 1,850 1,250 920 Full Page 1,150 690 570...

MEDIA INFORMATION 2019/2020

INCORPORATING INNKEEPER MAGAZINE

BRINGING THE INDUSTRY TOGETHER

IN PRINT • ONLINE • IN PERSON

For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524

INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER

EDITORIAL

“WONDERFULLY ARTICULATED WITH BEAUTIFUL IMAGERY THAT REALLY

ENCAPSULATES THE INDUSTRY – AN ABSOLUTE MUST ON THE COFFEE

TABLE FOR ALL B&B HOSTS”

Max Goodburn, Eviivo

Luxury Bed & Breakfast (LB&B) is the UK’s leading

magazine for luxury B&Bs, guest houses and inns across

the UK. This legion of successful business owners are

continually looking at ways of improving the quality of

their guests’ stays and the profitability.

• We tour the UK’s top Inns, guest houses and B&Bs

• Meet the industry’s innovators

who inspire and motivate

• Presents new products & services to

improve the guest experience

• Keep the whole £2.3 billion industry up-to-date

with what’s happening in the hospitality sector

• Share top tips to boost readers direct bookings

INSPIRING FEATURES, INTERVIEWS AND PROFILES



WWW.LUXURYBBMAG.CO.UK • ISSUE 20 • NOVEMBER 2017

SPECIALISTS OUTLINE THE BEST WAY TO DESIGN, BUILD AND MAINTAIN

A STUNNING WINE CELLAR

CONSTRUCTING A FINE WINE CELLAR

LUXURYB&B MAGAZINE

UK’S FIRST

PREMIUM WHISKY HIGH-END WHISKY EXPERTS EXPLAIN HOW TO CHOOSE & SERVE SOME OF THE FINEST DRAMS

PLUS! LUXURY BED LINENTrends in style for relaxation in luxury comfort on the bed

“IT’S GREAT TO FIND A MAGAZINE LIKE LUXURY BED & BREAKFAST. BEING A FIVE STAR B&B WE’RE

INTERESTED IN PROFILES OF OTHER SIMILAR BUSINESSES, AND HEARING ABOUT THE LATEST TECHNOLOGY OR

PRODUCTS ON THE MARKET.”

Andy Banner-PriceThe 25 Boutique B&B

WWW.LUXURYBBMAG.CO.UK • ISSUE 31 • OCTOBER 2018

BOOST YOUR WI-FIWE EXAMINE THE BENEFITS OF A WI-FI MESH SYSTEM

PLUS!

LUXURYB&B MAGAZINE

UK’S FIRST

OUT OF SEASON BOOKINGSBOOSTING YOUR CHANCE OF OCCUPANCY OUT OF SEASON THE HEART

OF SCOTLANDWe look inside an award-winning

guest house in Perthshire

WWW.LUXURYBBMAG.CO.UK • ISSUE 30 • SEPTEMBER 2018

GLASSWARETHE IMPORTANCE OF SERVING DRINKS IN A GLASS YOUR GUESTS WILL APPRECIATE

PLUS!

LUXURYB&B MAGAZINE

UK’S FIRST

ATTRACT MORE GUESTS ONLINEPRACTICAL TIPS ON MANAGING YOUR PROFILE WITH SOCIAL MEDIA

LUXURY FURNISHINGS

EASING THE PATH TO PRESENTING SHEER ELEGANCE

WWW.LUXURYBBMAG.CO.UK • ISSUE 23 • FEBRUARY 2018

BEDROOM VENTILATION

KEEPING GUESTS COOL AT NIGHT IN THE SUMMER WEEKS

PLUS!

LUXURYB&B MAGAZINE

UK’S FIRST

HOLE-IN-ONE INSURANCE

Getting cover for your guests’ golf tournament

FRENCH CONNECTIONSETTING UP A LUXURY B&B IN FRANCE

WWW.LUXURYBBMAG.CO.UK • ISSUE 26 • MAY 2018

SPIRITS STORIES - ENGAGE YOUR GUESTS WITH BACK STORIES BEHIND CRAFT SPIRITS

PLUS!

LUXURYB&B MAGAZINE

UK’S FIRST

CORNISH SPRINGVenton Vean charms the

punters in PenzanceMAKING YOUR MARK CHOOSING THE RIGHT FURNITURE TO CREATE A THEME

WWW.LUXURYBBMAG.CO.UK • ISSUE 29 • AUGUST 2018

REVISED EU LAWSNAVIGATING THE PITFALLS OF NEW PACKAGE TRAVEL REGULATION

PLUS!

LUXURYB&B MAGAZINE

UK’S FIRST

GOOD NIGHTDUVET MANUFACTURERS STRIVE FOR THE PERFECT SLEEP

ONLINE REPUTATION

ALL YOU NEED TO KNOW ABOUT HANDLING ONLINE FEEDBACK

WWW.LUXURYBBMAG.CO.UK • ISSUE 27 • JUNE 2018

AUTOMATED RECRUITMENTFINDING STAFF ONLINE HELPSDRIVE RELIABILITY

PLUS!

LUXURYB&B MAGAZINE

UK’S FIRST

MANAGING RENOVATIONNAVIGATING THE HAZARDS OF PLANNING AND REGULATION

INDOOR LIGHTING Exploring the opportunties to

light your B&B with LED

WWW.LUXURYBBMAG.CO.UK • ISSUE 28 • JULY 2018

STAFF SHORTAGEHOW TO DEAL WITH THE URGENT NEED FOR STAFF WHATEVER THE SEASON

PLUS!

LUXURYB&B MAGAZINE

UK’S FIRST

ONLINE TRAVEL AGENTSHOSPITALITY SECTOR WELCOMES CMA ENFORCEMENT ACTION

3D BREAKFAST Liven up your breakfast offering

with 3D food printing

EDITORIAL



CIRCULATION

Scotland 1,144

East England 651

West Country 1,902

North England 1,880

Ireland/Islands 203

South East 1,462

Midlands 1,115

Wales 710

Total Circulation 9,067

REGIONAL BREAKDOWN

LUXURY BED &

BREAKFAST

4,954

DOUBLE THE REACH.LUXURY BED & BREAKFAST / INNKEEPERCOMBINED

CIRCULATIONS

9,067

INNKEEPERS

4,113

Scotland13%

Wales8%

Midlands12%

South East16%

Ireland/Islands2%

North England21%

West Country21%

East England7%

Innkeepers45%

B&B Owners55%



PRINT ADVERTISING RATES

ISSUE PUBLISHED COPY DEADLINESUMMER MAY 6 MAY

AUTUMN JULY 8 JULY

WINTER SEPTEMBER 10 SEPTEMBER

CHRISTMAS NOVEMBER 3 NOVEMBER

PREVIEW JANUARY 14 DECEMBER

2019-20 SCHEDULE

(PER ISSUE) 1 ISSUE 3+ ISSUES 6+ ISSUES

Double Page Spread 1,850 1,250 920

Full Page 1,150 690 570

Half Page 680 540 470

Special Position 1,250 1,000 750

Sponsored Feature POA POA POA

VALUE OF THE UK

INDUSTRY

£2.3 BILLION

AVERAGE NO. OF ROOMS

4 – 11

Good coffee is far more important than good pillows when it comes to the perfect bed and breakfast experience, Nestlé Professional® has discovered*.

We conducted a survey of people who have stayed in a bed & breakfast or guest house within the previous 12 months.

The results showed that 33 per cent of respondents said good coffee was among the most important things, compared to only 5 per cent who said the same of pillows*.

For us this is no surprise. Our 80 plus years of coffee-making experience has taught us that good coffee can make all the difference in guest satisfaction.

Our knowledge also means we know how to deliver the very best in instant hot bever-ages. With our sachets in your rooms, guests have access to a wide selection of different product ranges.

To help Inn owners and managers find the perfect coffee solutions for their guests, NESCAFÉ® has launched a new online tool. Score your bed and breakfast by visiting nestleprofessional.co.uk/bandb_coffee_score and answering a few simple questions.

You'll get tips on improving guest satisfaction when it comes to your coffee offering, and we'll send you some samples to get started.

WWWststststtsstttsttssts aayaaaaaaaaayaaaaaaaaaaaaaaaayaaaayaayayaaaaawiiwwiiwiiiwiiiwiiiwiiiwiiiiiiwiiiiiiiiiiiiiiiiiiiiiiiiiiiittttttt

ThThrererererererererreressssssssssssssssssssssssssssssssssssssssssssssssssmommmomomomommmomommmomommmomommmommmmmmommmmmmmmomommmommmmmommmommmmmomommmmommmomommmpepeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeer

FFFFFFFoffffofoffffofffoffffffffffffffffffoffffffffffffffffffffff thtthhhhthhhhhhthhhthhhhhhhhhttthhhhhhhhhhhhhhhthhththhhhthhththhhthaguggguuguuuggguuguguguggguuuguuuuguguguguggguuuuggggguuguguugggggg eee

® Reg. Trademark of Societe des Produits Nestle S.A

* NESCAFÉ® in association with 3GEM, survey of 120 people who have stayed at a B&B or guest house in the last 12 months, October 2018

** Centre for Economics and Business Research, Coffee and Its Impact on the UK Economy, April 2018

*** IRI MAT 52 weeks, May 2016

Brits are drinking a total of 95 million cups of coffee every day**. And, for many, the first coffee of the day is made at home to deliver a fast, convenient cuppa. So if you’re going to make your guest house feel like home for guests, there’s real value in offering coffee-making facilities in each room, stocked with a range of NESCAFÉ® coffee options.

NESCAFÉ® has a range of sachet and stick pack options for your bed and breakfast, for example:

NESCAFÉ® OriginalThe nation’s favourite coffee***, NESCAFÉ® Original is renowned for its full flavour and rich aroma and will make your guests feel instantly at home.

NESCAFÉ® Gold Blend Coffee connoisseurs will appreciate the well-rounded taste and rich aroma in every cup. So why not let your guests relax, enjoy the now and savour the distinctive taste of this premium blend.

NESCAFÉ® Gold LatteHigh quality beans ensure the smooth taste of NESCAFÉ® Gold. These sachets deliver a delightfully frothy coffee shop-style drink that can be prepared and enjoyed in moments.

NESCAFÉ® AzeraPremium NESCAFÉ® Azera sachets mean your guests can quickly enjoy the pleasure of a barista- style coffee in an instant – creating an intense roasted coffee taste, available in Americano, Latte and Cappuccino.

NESCAFÉ® stick packs and sachets can be bought from cash & carries and wholesalers.

®®® AAAAzezez raa

flavour and rich aroma and will make ntly at home.

nd will aappppppp rer ciate the well rounded taste

ON THE SECRET TO A GOOD STAYSPILLING THE BEANS

PEOPLE SAID SPEED, CONSISTENCY AND FRESHNESS OF COFFEE ALL CONTRIBUTE TO THE OVERALL GUEST EXPERIENCE

90%PEOPLE SAID SERVING GREAT TASTINGCOFFEE AT BREAKFAST IS A GREAT DEMONSTRATION

OF CUSTOMER CARE AND QUALITY

80%

LATTESPURCHASED IN THE UKWERE THE MOST POPULAR COFFEE

ACCORDING TO MARKET RESEARCHER KANTAR WORLDPANEL

930MILLIONLATTESSOLD IN THE UK

800MILLION

CAPPUCCINOSSOLD IN THE UK

A GOOD BREAKFAST & COFFEE OFFER ARE

RANKED IN THE TOP 4MOST IMPORTANT THINGS TO CUSTOMERS

85%COFFEE IN THEIR ROOMPEOPLE SAID HAVING BRANDED

90%PEOPLE SAID THEY WOULD

CONTRUBUTES TO A GREATGUEST EXPERIENCE

EXPECT COFFEE TO BEOFFERED IN THEIR ROOM

GOODBREAKFAST GOOD

COFFEE

GOOD NIGHT’SSLEEP

COMFYBED

Any bed & breakfast or guest house owner aims to give their guests the most memorable stay possible. Offering the right cup of coffee to your guests is the secret ingredient to a

successful stay, a new survey from Nestlé Professional® has revealed*

*3GEM survey of 120 people who have stayed at a B&B or guest house in the last 12 months

Nestlé Professional® has launched a new B&B coffee scoring tool.Score your B&B by visiting: www.nestleprofessional.co.uk/coffee-machine-recommendation-tool

You'll get tips on improving guest satisfaction when it comes to your coffee offering.

Nestlé Professional® will send you some samples to get started.

TRADITIONAL ADVERTISING SPONSORED FEATURES

“...AN IMPORTANT CONTRIBUTION TO THE BED AND BREAKFAST, GUEST HOUSE AND SMALL

HOTEL OWNERS WORLD, BRINGING IMPORTANT ISSUES TO THEIR ATTENTION AND PRESENTING

ALTERNATIVE VIEWS. IT HELPS OWNERS TO FEEL CONNECTED AND UP TO DATE WITH CURRENT AFFAIRS AFFECTING THE INDUSTRY, AND TO LEARN ABOUT OTHERS ON THE SAME PATH.”

Yvonne HallingBed and Breakfast Coach



DIGITAL OPPORTUNITIESONLINE (PER MONTH) 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS

Exclusive MPU 740 590 440 296

Shared MPU (max 3 ads) 590 470 350 230

EXCLUSIVE MPU

SHARED MPU

EMAIL NEWSLETTERS

1,200

AVERAGEIMPRESSIONS

PER MONTH

3,245

E14E

MONTHLY VISITS

4,569

EMAIL (PER BROADCAST) 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS

Exclusive e-blast 760 610 460 310

Monthly newsletter banner 590 470 350 230

NB emails strictly limited to one per week

“...KEEPS US UP TO DATE ON WHAT IS HAPPENING IN THE INDUSTRY AND IS FULL

OF USEFUL IDEAS. IT IS ‘REQUIRED READING’ HERE.”Victoria Tagg, Owner, Hurst Farm B&B



AWARDS

Yvonne HallingConsultant

B&B Business Coach

Mark HinchliffeOwner

The Chapel, Harrogate

Tina BodenFounder

The Tiny Troubleshooter

Diane LloydEvent DirectorBe My Guest

Bill LumleyEditor

Luxury Bed & Breakfast

David WestonChairman

Bed & Breakfast Association

Mark RobsonChair

British Institute of Innkeeping

Mike ClistCEO

British Institute of Innkeeping

David HancockManaging Director

Inn Places

Best Overall Luxury experience

Best Luxury Seaside B&B

Best Luxury Rural B&B

Best Luxury Urban B&B

Best Luxury Romantic Getaway

Most Inspired Design

Best Culinary Experience

Best Luxury Renovation

Best Use of Locally Sourced Produce

Best Events Facility

Best Wow-Factor

Best E-Commerce Website

Best Excellence in Customer Service

Best Room Booking Software

Best Luxury Cleaning Product

Best Luxury Bathroom Product

Best Luxury Bedroom Product

Best Luxury Breakfast Product

Best Rural High-Speed Internet Provider

Grand Prix

CATEGORIES INCLUDESPONSORSHIP TYPE AWARD PARTNER TABLEPresent Award (photo opp) ✓ ✓

Logo in all promo materials ✓ ✓

Quote & logo in programme ✓ ✓

Table of 10 at ceremony & gala dinner ✓ ✓ ✓

Shortlisted owners at your table ✓

Logo in on-stage graphics ✓ ✓

Name check in awards PR ✓

Full page in every issue LB&B ✓

COST 4,672 2,336 1,650



FILE PREPARATION

PDF FILES

Print-ready PDF is our preferred format, supplied as PDF X-1a. PDFs made to the PPA Pass4Press standard will meet our specifications.

FILE PREPARATION NOTES

All files should be supplied in CMYK process only, without ICC profiles. The maximum ink density should not exceed 280% (C+M+Y+K). No spot, RGB, Lab or solid pantone colours should be used.

IMAGES

Please supply Illustrator/Vector/EPS files with fonts outlined. JPEG/Tiff files must be at least 300dpi.

FILE DELIVERYFiles can be sent via email to [email protected].

All sizes are in mm - Height x Width

BLEED TRIM TYPE

DOUBLE PAGE SPREAD 286 x 426 280 x 420 260 x 400

FULL PAGE 286 x 216 280 x 210 260 x 190

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INCORPORATING INNKEEPER MAGAZINE€¦ · Double Page Spread 1,850 1,250 920 Full Page 1,150 690 570...

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