INCOME SCHOOL’S SEO GUIDE 2019DON’T LET SEO GURUS SCARE YOU Traffic on CamperReport.com jumped...
Transcript of INCOME SCHOOL’S SEO GUIDE 2019DON’T LET SEO GURUS SCARE YOU Traffic on CamperReport.com jumped...
SEO GUIDE 2019INCOME SCHOOL’S
DON’T LET SEO GURUS SCARE YOU
▸ Traffic on CamperReport.com jumped from 100,000 pageviews to 250,000 pageviews in 5 months.
▸ 73% of our articles on DirtBikePlanet.com rank #1 on Google.
▸ We have never been hit by a Google algorithm update, and our sites continue to improve as Google improves.
▸ Tens of millions of people have visited our sites from Google search.
THE AIM OF ALL SEO IS TO GIVE THE MOST HELPFUL ANSWER TO A SEARCHER’S QUERY. ALL ELSE IS MERELY A MEASUREMENT TOOL.
GOOGLE’S BEST MEASUREMENT TOOLS▸ User experience (Click-through rate, pogo sticking)
▸ Content length, catchy and descriptive title, direct answer, great formatting.
▸ Quality external links to the page
▸ Site reputation and authority
▸ Use of images
▸ Internal links to the page
▸ Small number of outbound links to quality sites
▸ URL length
▸ Author reputation
GOOGLE’S REPUTATION MEASUREMENT TOOLS
▸ Quantity and quality of websites linking to the domain
▸ Quantity and quality of websites linking to the page
▸ Authorship reputation from human quality checkers
▸ Website reputation from human quality checkers
▸ Reviews of business/product on Yelp and other sites.
▸ YMYL
BACKLINK PROFILE, DOMAIN AUTHORITY, AND AUTHORSHIP ARE YESTERDAY’S SEO. TODAY IS ALL ABOUT REPUTATION.
Ricky and Jim
SECRET #1
INCOME SCHOOL’S 5-DAY SUPER SECRET REPUTATION BUILDER
▸ Get real (Buy a snake, run a marathon, rent a boat for the weekend, etc)
▸ Create an about page on your website, and bylines in your articles to establish credibility
▸ Degrees, speaking at conferences, books, real-life experience, ownership
▸ Create a resource designed for sharing (Pinterest, Reddit, infographic, epic post)
▸ Outreach (Guest post, guest podcast appearance, Youtube collab)
▸ Go big where necessary (Speak at conference, eBook, get a certificate)
GOOGLE’S USER EXPERIENCE MEASUREMENT TOOLS
▸ Pogo sticking
▸ Content length
▸ Use of images or other multimedia
▸ Time on page
▸ Clean formatting and organization
▸ User interaction on page (Shares, comments, etc)
▸ Click through rate
▸ Over-monetization
THE MOST GAMEABLE RANKING FACTOR OF ALL IS THE USER EXPERIENCE ON THE SITE, AND NO ONE ELSE SEEMS TO WANT TO COMPETE.
Ricky and Jim
SECRET #2
Poor user experience Medium user experience Exceptional user experience
‣ Very short
‣ Partial answer to the query
‣ Cheesy stock image
‣ Filled with monetization
‣ Content unreadable (Notmobile friendly, blocked, small font)
‣ Slow loading, not secure
‣ Adequate length
‣ Directly answers question
‣ Quality imagery and formatting
‣ Not overly monetized
‣ Good reading experience
‣ Normal load time, solidtechnology and security
‣ Long-form content
‣ Answers the question quickly and thoroughly
‣ Exceptional imagery and formatting
‣ Not overly monetized
‣ Good reading experience, clean font
‣ Fast load time, solidtechnology and security
GOOGLE’S PASS/FAIL MEASUREMENTS▸ Site speed
▸ SSL
▸ Lack of malware
▸ Easy navigation on site
▸ URL length
▸ Mobile friendliness
▸ Excessive broken links on the site
▸ Over monetization
▸ Copyright issues and plagiarism
▸ Schema usage
FOR A NEW SITE, IT GENERALLY TAKES 35 WEEKS FOR A NEW PAGE TO ACHIEVE 90% OF THE GOOGLE RANKING IT WILL ACHIEVE.
Ricky and Jim
GOOGLE SEO GUIDE 2019