FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM

SURVEY SIZE: THIS STUDY WAS CREATED BY INCENTIVE RESEARCH FOUNDATION RESOURCE CENTER

BASED ON 2,000 DEALERS WITH AN OPPORTUNITY TO EARN AN INCENTIVE TRIP

recognItIon & reward consIderatIonstravel is not a universal motivator: offer cHoIce in Your award mix

Retail gift cards & vouchers

PayPal rewards

Top brand merchandise

Charitable giving rewards

Prepaid reward cards

Custom branded and client owned reward inventory

Along with experiential and travel rewards, Aimia provides:

IncentIve programs beneFIt all

Feel rewarded and apprecIatedpartIcIpants (dealers)

Appreciate the manufacturer providing an incentive trip

Recognize that incentive programs provide a bonus for a job well done

87%

85%

sponsorIng companY

> grow business > build relationships with dealers > motivate and reward

IncentIvIzIng Your busIness partners leads to posItIve outcomes

*Based on an IRF study of 2,000 channel partners

Provided by Aimia Business Loyalty Strategy Team

tHe IncentIve travel IndustrY produces

bIllIon Inannual spend 10 $ $$ $

> dealer channel Incentive program — realized 112% total roI. Dealers who participated in the program vastlY exceeded non-participating dealers in sales > dealer engagement program — 90-94% of dealers increased their sales after program completion > sales Incentive program — Nine month program

cHannel programs = real results

32% total revenues Market share

Net operating income

program and communication strategy Clarity and enthusiasm

educated stakeholdersFocus on primary program objectives

audience analysisSignificant and relevant

program designAttainability and recognition

measurementROI and continuous improvement

the overall travel experienceMemorable, meaningful, motivational

sIx Factors For program success1

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